Jodie Pratomo
Digital Transformation Head
Harapan Indah,Jawa Barat
Summary
A seasoned customer focus marketer and digital transformation evangelist with 15+ years of experience at various industry ranging from consumer and market research, telecommunication, e-commerce and financial services. Currently is trusted to lead high caliber insurtech team as Head of Digital for global life insurance company (Sun Life Indonesia). A highly accomplished leader who used to work in different stages of company with proven track record to grow company earnings and develop innovative digital business solution with best-in class customer experience, as well as working in client centric organization where customer treated as key stakeholders.
Overview
15
15
years of professional experience
10
10
Years of experiences in Life Insurance business
Work History
VP | Head of Digital Transformation, Strategy, and Partnership
Sun Life Indonesia
Jakarta
10.2019 - Current
- Establish new revenue stream distribution channel for Sun Life under digital partnership model
- Lead Sun Life Indonesia's digital transformation agenda towards becoming digital enterprise corporation
- Ensure all digital transformation enablers are in place and ready to be uitilized including; system infrastructure, digital assets, digital capabilities, client experience, change management, business unit collaboration/alignment and digital transformation roadmap
- Lead, nurture, and grow highly talented pool of insurtech specialist in transforming life insurance business landscape in Indonesia
VP | Head of Customer Experience & Customer Insight
AIA Indonesia
Jakarta
12.2018 - 09.2019
- Lead CX transformation program across the organization, predicated on building the foundation capabilities on research, insights and segmentation to establish an exceptional customer experience in all channels, driving customer acquisition, retention, recommendation and repurchase
- Responsible to grow customer satisfaction index (CSAT Score and NPS) in order to maintain AIA leadership in Customer Centric field across life insurance business in Indonesia
- Drive superior business performance utilizing robust customer insights that forms the basis for experience and engagement differentiation in all segments
- Design the process and support the organization on the development of insight driven, customer centered propositions to achieve financial results.
AVP | Head of Digital Experience
Sun Life Indonesia
Jakarta
06.2016 - 11.2018
- Oversee digital user and advisor experience (UI/UX) covers both strategic planning, design and implentation
- Provide thought leadership on best in class requirements for digital client experience of Sun Life
- Ensure full adoption and roll out process success across each of Sun Life digital initiatives
AVP | Head of Digital Business
Asuransi JAGADIRI (CAF)
Jakarta
10.2014 - 05.2016
- Lead the group of Digital Direct Sales channel, ensuring presence in digital and mobile marketing channels, as well as generating sales/revenue conversion accordingly
- Ensure lead and sales conversion of digital business by providing best customer experience
- Drive as much as traffic to our website from multiple digital marketing presence such as SEM/SEO, GDN, Social Media, Mobile Ad, Telco Ad and ecommerce partners
- Manage engagement and communication to our existing and prospective customers
- Reporting directly to CEO
Sr. Manager | Head of Insight and Strategy
elevenia.co.id
Jakarta
06.2013 - 09.2014
- Provide information and insights to help other business units define their strategy, e.g
- Provide customer insight on product and market trend
- Create program for targeted marketing based on the analysis of member's profile (demographics and psychographic etc.)
- Create loyalty program for retaining the existing members
- Responsible for customer data and analytics, email and SMS marketing.
Manager | Business Development of Digital Services
XL Axiata
Jakarta
07.2012 - 06.2013
- Seeking new business opportunities & build potential channel
- Provide financial projection & business modelling
- Develop business plan & prepare go-to market strategy towards all new business of XL Axiata (e.g
- Digital Commerce, M-Insurance, MEntertainment)
- Provide in-depth market analysis & market simulation test
- Assist in legal evaluation & requirements associated with pursuing new business.
Manager | Consumer and Market Insight
Bakrie Telecom (ESIA)
Jakarta
12.2009 - 06.2012
- Become an indispensable business partner with the Sales and Marketing, VAS and Product, Device, Corporate Communications and Business Development business unit
- Establish and deliver a deep understanding of consumers' lives and the relationship with our brands to create & drive meaningful brand strategy
- Extract insights from primary and secondary research
- Monitor competitors' activities and market trends
- Communicate research findings (presentation or written report) which integrate learning with existing knowledge and include recommended action steps for the business.
Education
Sarjana Teknologi Pangan (S1) - undefined
Universitas Padjadjaran
08.2002 - 05.2007
CUA - Human Centric Design -
Human Factors International
12.2017 - Current
Skills
Digital Strategy
Digital Direct Sales
Digital Transformation
Customer Experience (CX)
Customer Insight
Customer Journey Mapping
Human Centric Design
UI/UX Design
Accomplishments
- Establish and develop strategic digital partnership with top 5 Indonesia major fintech and insurtech players within 2 years - LinkAja, Cermati, Pasar Polis, Lifepal, and Qoala and achieve more than 11K of new acquisitions (Sun Life, 2023)
- CEO Excellence Award 2022 Winner personally awarded by Kevin Strain, Sun Life Global CEO’s, in showcasing digital transformation achievements during Bancassurance project pitching (Sun Life, 2022)
- Sun Innovator Award 2021 Winner with project aim to digitalized sales ecosystem for Agency and Banca Distribution channel, resulting additional IDR 63 Bio generated AFYP in a month (Sun Life, 2021)
- Achieved annual KPI for insurance client portal app user acquisition (10K downloads) and usage satisfaction (rating 4.4) in June - within only 6 months (Sun Life, 2017)
- Managed to outpace digital sales KPI of the year with ROI of 200% (Central Asia Financial, 2015)
- Establish and transform first ever digital life insurance with full fledge e-commerce service solution in Indonesia within limited timeline (2 months) and directly became top 3 insurance websites in Indonesia based on Alexa rank in only 9 months after launching (Central Asia Financial, 2015)
References
- Reginald Hamdani, CEO, Central Asia Financial
- Kathryn Monika Parapak, CMO, AIA Indonesia
- Dyah Ambarwati, CHRO, Sun Life Indonesia
Timeline
VP | Head of Digital Transformation, Strategy, and Partnership
Sun Life Indonesia
10.2019 - Current
VP | Head of Customer Experience & Customer Insight
AIA Indonesia
12.2018 - 09.2019
CUA - Human Centric Design -
Human Factors International
12.2017 - Current
AVP | Head of Digital Experience
Sun Life Indonesia
06.2016 - 11.2018
AVP | Head of Digital Business
Asuransi JAGADIRI (CAF)
10.2014 - 05.2016
Sr. Manager | Head of Insight and Strategy
elevenia.co.id
06.2013 - 09.2014
Manager | Business Development of Digital Services
XL Axiata
07.2012 - 06.2013
Manager | Consumer and Market Insight
Bakrie Telecom (ESIA)
12.2009 - 06.2012
Sarjana Teknologi Pangan (S1) - undefined
Universitas Padjadjaran
08.2002 - 05.2007