JOE LUBIS
Hotel General Manager
Batusangkar,SB
Summary
Dynamic and results-oriented hotel general manager with over 25 years of experience in the hospitality industry. Recognized for driving sales and profitability in highly competitive markets. Possesses outstanding communication skills and a friendly personality. Excels at problem-solving, ensuring both satisfied customers and happy employees. Enthusiastically achieves performance goals and motivates staff members. Successfully transforms under-producing teams into record-breaking units. Experience includes working in various 3-, 4-, and 5-star hotels, showcasing self-motivation, perseverance, and creativity in achieving personal and corporate goals. Dedicated to delivering positive customer experiences to promote loyalty and repeat business. Orchestrates optimal resource utilization to handle expected operational needs. Sales leader with sound judgment, good planning abilities, and strong interpersonal communication skills.
Overview
19
19
years of professional experience
7
7
Certifications
2
2
Languages
Work History
General Manager
EMERSIA Batusangkar
06.2024 - Current
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Managed budget implementations, employee evaluations, and contract details.
General Manager
Tuscany Boutique Hotel
07.2023 - Current
- Company Overview: Independent 4-star local brand hotel in strategic location only 30 minutes' drive from Sukarno Hatta International Airport
- The hotel has 100 rooms, huge Ballroom and several meeting rooms
- Succeeded in increasing hotel sales by 15% within 3 months by researching market trends, prioritizing guests' satisfaction, and overcoming all process challenges
- Oversee all hotel activities, including hiring and firing, supervising employees and training staff
- Spearheaded vendor management, procurement, workflow supervision, and revenue goal setting in a competitive and fast-paced environment
- Increased guest satisfaction scores from 8.2 to 8.5 in 3 months in surveys on attentiveness, cleanliness, and quality of maintenance and breakfast service
- Reviewed P&L statements, budgets and forecasts, revenues and expenses
- Oversaw individual department managers and ensure adherence to company
- Independent 4-star local brand hotel in strategic location only 30 minutes' drive from Sukarno Hatta International Airport
- The hotel has 100 rooms, huge Ballroom and several meeting rooms
General Manager / Grand Zuri Hotel
Zuri Hotel Management (ZHM)
01.2022 - 06.2023
- The first time I joined ZHM I was placed in one of its units in Riau province, namely the Grand Zuri Hotel in Duri
- This 4-star class hotel has 111 rooms and several meeting rooms and is equipped with 4-star hotel facilities
- After successfully increasing the occupancy rate, ARR and GOP, then the owner and management trusted me to run the units in Jababeka - Cikarang in August 2022 until June 2023 that is Grand Zuri Hotel Jababeka
- Grand Zuri Hotel Jababeka is a 4-star class hotel with 129 rooms, 7 meeting rooms and is equipped with 4-star hotel facilities
- This is the best hotel in Jababeka with the highest occupancy rate
General Manager / Grand Zuri Hotel
Zuri Hotel Management (ZHM)
01.2022 - 07.2022
- The 1st 4-star hotel in Duri - Bengkalis has 111 rooms and several meeting rooms and is equipped with 4-star hotel facilities
- Initially, before I join, the average room rate for this hotel was still low
- Then I changed the strategy and managed to raise it according to the budget
- For the Duri Bengkalis area, the average room rate (ARR) of Grand Zuri is the highest compared to its competitors
Hotel General Manager
Muara Hotel
06.2021 - 12.2021
- Company Overview: This 3-star hotel is a new hotel from the Muara Group, which is headquartered in Ternate, opening its new hotel in Bukittinggi
- The owner offers to join to run this hotel and prepare everything needed, such as: employee recruitment, SOP, Job Description, hotel system, budgeting and others
- As a new hotel, me and my team can compete with its competitors surrounding and succeeds by achieving an average monthly occupancy rate of at least 80%
- This 3-star hotel is a new hotel from the Muara Group, which is headquartered in Ternate, opening its new hotel in Bukittinggi
General Manager
Emersia Hotel & Resort
09.2018 - 05.2021
- Company Overview: This 4-star hotel has 135 rooms, is a new hotel from Emersia Hotel Group by EHM
- A very big challenge to run this hotel
- Focus on SWOT analysis and plan and execute strategies to be able to increase hotel revenue, Average Room Rate (ARR) and create a comfortable working atmosphere
- Success has made this hotel the best hotel in West Sumatra with its many advantages and has become a trendsetter in terms of uniqueness that attracts visitors
- This 4-star hotel has 135 rooms, is a new hotel from Emersia Hotel Group by EHM
General Manager / Horison Pematangsiantar
Horison Hotels by MGM
08.2014 - 08.2018
- This 3-star hotel is located at the entrance to the city of Pematang Siantar
- There are 115 rooms, 6 meeting rooms, 1 ballroom, swimming pool, fitness center
- I was sent here because none of the GMs who have always been assigned to this unit have passed one year
- Apart from that, there is also a lot that needs to be fixed, one of which is achieving revenue, increasing arr, employee turnover that is too fast
- With analysis and strategy and maintaining a very good relationship with the hotel owner, all the shortcomings can be gradually recovered
- And I am the longest serving General Manager who can collaborate with owners and management
General Manager
Horison Ultima Kings Batam
07.2016 - 05.2017
- Company Overview: 4-star hotel
- Promoted by management to become General Manager to run this 4-star hotel
- Continuing to maintain the strength of this hotel with excellent service from all employees, making this hotel always a favorite choice
- The relationship with the owner is very good so we can collaborate to achieve the same goal
- 4-star hotel
Hotel Manager
King's Hotel Batam Island
07.2013 - 08.2014
- Company Overview: This 4-star hotel is an independent hotel located in Batam
- Trusted by the owner to run this hotel
- With a strategic location and stunning views, it makes me a lot creative to create products that are different from competitors
- With the training that I did to create quality employees, this hotel has become a favorite choice for visitors, whether they are staying overnight or just enjoying the atmosphere on the roof top bistro
- This 4-star hotel is an independent hotel located in Batam
Senior Sales Manager - Jakarta Sales Office
Harris Hotel
05.2012 - 06.2013
- Company Overview: This 4-star hotel is located in Bandung
- Responsible as a representative in the Jakarta marketing office
- Handling market segmentation, such as: government and BUMN
- Providing a revenue contribution of 35% of hotel revenue according to the budget targeted by management
- This 4-star hotel is located in Bandung
Senior Sales Manager - Jakarta Sales Office
G.H Universal
04.2011 - 05.2012
- Company Overview: This 5-star hotel located in Bandung
- Responsible as a representative in the Jakarta marketing office
- Handling market segmentation, such as: government and BUMN
- Providing a revenue contribution of 35% of hotel revenue according to the budget targeted by management
- This 5-star hotel located in Bandung
Sales & Marketing Manager - Jakarta Sales Office
Batam View Beach Resort
02.2009 - 04.2011
- Company Overview: This 4-star hotel located in Batam Island
- Responsible as a representative in the Jakarta marketing office
- Handling all market segments, such as: government, corporate, BUMN, Travel Agent, Event Organizer, Wedding Planner, Banking, Insurance, and others
- Providing a revenue contribution of 30% of hotel revenue according to the budget targeted by management
- This 4-star hotel located in Batam Island
Event, Entertainment & Activities Manager
Batam View Beach Resort
11.2007 - 01.2009
- Company Overview: This 4-star class resort is located in an area of 10 hectares in the south of Batam Island
- Responsible for ensuring that all group and individual activities are carried out well
- Create an annual event to attract more visitors from Indonesia, Singapore and Malaysia
- Responsible for ensuring that land and sea sports facilities are maintained so that they are always ready to use and reap profits according to the targets set by the company
- This 4-star class resort is located in an area of 10 hectares in the south of Batam Island
Sales Manager
Batam View Beach Resort
06.2006 - 10.2007
- Specializes in handling the local corporate market (Indonesia) and is responsible for providing revenue contribution of 40% of the target set by the company
- Maintain harmonious relationships to continue to maintain client trust, thereby making it a sustainable collaboration
- Always collaborate with the team, especially the F&B team, to create attractive products that can attract lots of visitors
Education
Magister of Tourism - Tourism And Hospitality Management
Batam Tourism Polytechnic
Batam 12-2024
Bachelor of Computer Science - Information Technology
STMIK PAMITRAN
01.2009 - 1 2013
Economics High School - Travel Business
SMEA NEG.3
01.1993 - 1 1996
Junior High School - undefined
SMP NEG.13
01.1990 - 1 1993
Elementary School - undefined
SD Neg.060827
01.1984 - 1 1990
Skills
Operations Management
Certification
Hotel Revenue Management, SKC Sauta Knowledge Center, 09/26/21
Sport, Traveling & Hunting
Work out, jogging and swimming
Timeline
General Manager
EMERSIA Batusangkar
06.2024 - Current
General Manager
Tuscany Boutique Hotel
07.2023 - Current
General Manager / Grand Zuri Hotel
Zuri Hotel Management (ZHM)
01.2022 - 06.2023
General Manager / Grand Zuri Hotel
Zuri Hotel Management (ZHM)
01.2022 - 07.2022
Hotel General Manager
Muara Hotel
06.2021 - 12.2021
General Manager
Emersia Hotel & Resort
09.2018 - 05.2021
General Manager
Horison Ultima Kings Batam
07.2016 - 05.2017
General Manager / Horison Pematangsiantar
Horison Hotels by MGM
08.2014 - 08.2018
Hotel Manager
King's Hotel Batam Island
07.2013 - 08.2014
Senior Sales Manager - Jakarta Sales Office
Harris Hotel
05.2012 - 06.2013
Senior Sales Manager - Jakarta Sales Office
G.H Universal
04.2011 - 05.2012
Sales & Marketing Manager - Jakarta Sales Office
Batam View Beach Resort
02.2009 - 04.2011
Bachelor of Computer Science - Information Technology
STMIK PAMITRAN
01.2009 - 1 2013
Event, Entertainment & Activities Manager
Batam View Beach Resort
11.2007 - 01.2009
Sales Manager
Batam View Beach Resort
06.2006 - 10.2007
Economics High School - Travel Business
SMEA NEG.3
01.1993 - 1 1996
Junior High School - undefined
SMP NEG.13
01.1990 - 1 1993
Elementary School - undefined
SD Neg.060827
01.1984 - 1 1990
Magister of Tourism - Tourism And Hospitality Management
Batam Tourism Polytechnic
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