

Strategic Planner with expertise in operational management and continuous improvement. Delivered revenue growth and enhanced customer segmentation through effective profit and loss management and project execution. Focused on driving sustainable business growth by leveraging IoT technologies and implementing innovative resource allocation strategies.
1. Profit and Loss Financial Performance
Holds accountability for unit Profit and Loss. Delivering on aggressive targets for orders, revenue, profitability, cash flow, and asset management.
2. Strategic Planning & Deployment
Developing business plans, growth, initiatives, and standardized sales programs to ensure sustainable business growth .
3. Construction & Project Execution
Ensures projects are delivered on time and within budget. Development of project plans, managing procurement, leading subcontractor negotiations, and coordinating with engineering and commissioning teams.
4. Operational Excellence
Directs the execution of workflow standards, quality, and productivity initiatives. Ensures consistent, high-quality delivery across all installation and service operations and regulatory compliance .
5. Continuous Improvement & Sustainability
Lead initiatives for process standardization, reporting discipline, and innovation. Leveraging technologies like IoT to optimize energy efficiency, occupant comfort, and overall building performance.
1. Go-To-Market (GTM) Strategy
Design and execute marketing plan, identifying which customer segments to target, which channels to use and how to position the product to outperform for local.
2. Oversaw brand development strategies to ensure consistent messaging across all marketing channels. Act as the "brand guardian," ensuring email, ad, and sales pitch resonate emotionally with your specific SMB audience. 3. Digital Presence & Optimization SEO optimization, ensuring fast load times of company website, social media and Google Business Profile. 4. Sales Enablement and Content Creation Equip the sales team with tools they need to close deals. Create Educational content, create blogs, case studies, video scripts, and social posts. 5. Customer Retention & Advocacy Run email newsletters, loyalty programs, testimonials from happy clients.
1. Sales Target Achievement
Measured strictly : daily, weekly, and monthly sales numbers across your assigned Central Jakarta districts. Sales quota for new FWP activations, prepaid top-ups, and monthly recurring revenue.
2. Distributor & Dealer Network Management
Recruit and manage relationships with 3rd-party distributors and thousands of small kiosk/warung dealers. Negotiate display space, ensure they stock adequate inventory, and resolve their operational issues to keep them loyal.
3. Channel Partner Performance Coaching
Conduct daily or weekly "sales clinics" with dealer owners and their staff, training them on FWP product features : call clarity, signal strength, data bundles.
4. Merchandising & Brand Visibility
Ensure Point-of-Sale (POS) materials—banners, tent cards, and working demo units—are correctly placed and visible at every partner outlet. Compete aggressively for "prime counter space" against competitors.
5. Inventory & Stock Health Management
Monitor stock levels at all distributors and dealers, preventing overstocking or stockouts. Ensure fast replenishment, especially ahead of peak seasons.
6. Reporting & Data-Driven Decision Making
Submit daily sales reports, track conversion rates per outlet, and analyze which dealer types perform best, to reallocate resources—pulling stock from dead outlets and pushing more to high-fliers.
2 Revenue, Cost and Price
1 Environmental Scanning & Market Foresight
3 Customer Segmentation & Customer Profile
4 Work Breakdown Structure (WBS)
5 Quality Control & Continuous Improvement