Joseph Grigoryants

1. Marketing Responsibilities:

• Develop and implement marketing strategies to promote real estate projects (residential, commercial, and mixed-use).
• Manage digital marketing campaigns (Google Ads, social media, SEO, email marketing).
• Create and oversee advertising materials, including ads, brochures, banners, and videos.
• Work with designers, photographers, and videographers to ensure high-quality project presentation.
• Analyze market trends, competitors, and consumer demand to adjust marketing strategies.
• Optimize lead generation to attract buyers and investors.

2. SMM (Social Media) Responsibilities:

• Develop and execute social media marketing strategies.
• Manage company profiles on Instagram, Facebook, LinkedIn, YouTube, TikTok, and other platforms.
• Plan and create engaging content (posts, stories, reels, videos, live streams) to showcase projects and company activities.
• Monitor industry trends and social media marketing best practices to stay competitive.
• Engage with the audience by responding to comments, messages, and inquiries.
• Collaborate with influencers and key opinion leaders to promote projects.
• Analyze social media performance and adjust strategies based on data insights.

3. Sales Responsibilities:

• Develop sales strategies to increase deals and attract investors.
• Establish and maintain relationships with clients, real estate agents, and property agencies.
• Conduct property presentations, site tours, and negotiations with potential buyers.
• Track sales performance, conversion rates, and customer feedback to improve processes.
• Coordinate with finance and legal departments to facilitate transactions.

4. PR (Public Relations):

• Build and maintain a strong brand image for the company and its projects.
• Write and distribute press releases, company news, and project updates.
• Establish relationships with media outlets, journalists, bloggers, and real estate influencers.
• Manage crisis communication and protect the company’s reputation.
• Organize and promote corporate events, project launches, and investor meetings.
• Partner with influencers and brand ambassadors to increase company visibility.

5. General Responsibilities:

• Ensure alignment between marketing, sales, PR, and social media efforts for maximum efficiency.
• Prepare reports on strategy performance and adjust plans based on analytics.
• Stay updated on real estate, marketing, and consumer trends.

• Presented purchase offers to sellers for consideration with recommendations for next steps
• Compared listed property with recently sold estates of similar nature to determine competitive market prices
• Generated lists of for‑sale properties
• Greeted new home buyers and promoted features of newly constructed homes
• Provided weekly feedback to sellers regarding all showings and marketing activities to build trust and transparency
• Interviewed clients to determine property needs and preferences
• Acted as intermediary in negotiations between buyers and sellers, striving to give fair deals to both parties
• Promoted property sales through adverts, open houses and participation in multiple listing services
• Advised prospective clients on current market activities and desirable opportunities in neighbourhoods
• Showed building models to prospects based on expressed needs and preferences
• Created and maintained large client base by meeting needs and providing exceptional customer service
• Organised and served on realtor advisory board
• Wrote contract documents, purchase agreements and closing statements
• Followed‑up with prospects and hot leads to obtain exclusives and drive new sales
• Compared listed property with recently sold estates of similar nature to determine competitive market price
• Coordinated property closings, overseeing signing of documents and disbursement of funds
• Maintained high referral rates and received exceptional feedback from previous clients
• Expanded market share by executing successful sales strategies capitalising on current conditions
• Sold on average 2‑3 properties per month, selling for over $150000 per unit
• Maintained strong client relationships by providing exceptional amazing client services
• Confirmed all managed properties comply with current legislation including fire and furnishings, electrical safety, HMO's and non‑resident landlords

• Handled and coordinated bookings, processing in virtual diaries for organisational purposes
• Assisted in preparing documentation and clearing closing requirements for completion of real estate transactions
• Delivered excellent customer service to sellers, buyers and lenders to improve customer satisfaction ratings
• Participated in organising community outreach events to improve company standing in local area
• Proactively followed up on clients after viewings to obtain feedback and quicken decision‑making process
• Took photos of property before and after repairs for marketing purposes
• Submitted all necessary documentation to office broker for file compliance
• Kept client databases accurate and up to date by performing regular audits
• Advertised property online and through newspapers to reach more potential clients
• Greeted clients, providing refreshments and alerting managers on arrival
• Helped clients look for properties based on needs and financial standing

• Brand strategy development and business plan delivery;
• Maintaining and developing relationships with brands;
• Brands retail market performance review;
• Supply chain supervision;
• Marketing strategy implementation;
• Managing organizational development and succession planning;
• Property strategy development

• Marketing research;
• Media‑planning;
• Development and realization of bank advertising;
• Media contacts management ( journalists representing key mass media);
• Public and corporate events creation and setup;
• Internal PR, corporate newsletters, press releases;
• Supervision on media publications;
• Design and production of printed materials and promotional items;
• Corporate website structure and contents development;
• Tracking and analysis of press information;
• Educational seminars and presentations;
• Ensuring company's participation in forums, conferences and round‑table discussions

• Strategic and tactical media planning for agency clients – TV, OOH, Print, Radio
• Product placement;
• Client service – communication and relationship;
• Cooperation with other agencies departments