Josephine Cassandra Widjaja
Graphic Designer
Jakarta
Summary
Multidisciplinary graphic designer with a strong foundation in visual communication, illustration, and user-centered design. Experienced in leading creative projects, streamlining operations, and building internal learning initiatives across design and hospitality sectors. Skilled in translating complex ideas into compelling visuals and facilitating team alignment through structured, design-driven processes.
Overview
7
7
years of professional experience
10
10
years of post-secondary education
3
3
Certifications
2
2
Languages
Work History
Operations Manager
Bale Ocasa Airport Hotel
Tangerang, Banten
10.2023 - Current
- Lead and oversee daily operations across 4+ departments, monitoring performance metrics and guest satisfaction workflows to maintain a 90%+ positive feedback rate.
- Spearheaded the implementation of a digital task management system that reduced internal miscommunication by 60% and improved task turnaround time by 40%.
- Trained and guided a team of 15+ staff through the digital transition, resulting in 95% system adoption within 45 days through weekly coaching, hands-on demonstrations, and feedback loops.
Co-Head Designer
TEDx Jakarta
02.2025 - Current
- Created the year's visually strategy, that is translated to over 50 promotional design assets, enhancing the overall attendee experience
Graphic Illustrator
IPEKA
04.2025 - 05.2025
- Contributed to the visual development of IPEKA’s Civic Education textbooks (Buku Pelajaran PPKn), producing over 50 illustrations and layout designs tailored for primary and secondary education.
- Translated complex civic concepts into clear, engaging visuals, improving content comprehension and retention for an estimated 5,000+ students across IPEKA’s school network.
Speaker
IACCP-International Association for Cross Cultural Psychology
08.2024 - 08.2024
- Presented original research on visual-based therapeutic cards designed to support beginner CBT practitioners, enhancing patient engagement and simplifying intervention workflows.
- Introduced a prototype deck of 44 emotion-focused cards, piloted with early-career therapists, which reported a 38% average improvement in clients’ mental health outcomes, as measured by the DASS-21 scale, post-intervention.
- Engaged with over 100 international psychologists and researchers, contributing to cross-cultural discussions on visual tools in therapy and education.
Graphic Designer
TEDx Jakarta
07.2023 - 12.2023
- Designed over 30 promotional materials across three major TEDx events, ensuring cohesive branding and consistent visual communication across digital and print platforms.
- Served as Liaison Officer, assisting and coordinating the needs of three guest speakers to ensure a smooth, successful experience.
Research Illustrator
Northumbria University
01.2023 - 02.2023
- Developed personas of potential vulnerable markets to better explain findings of research paper, enabling better communication between team members and with stakeholders.
Graphic Design Intern
STOIK Trisula Nusantara
03.2022 - 06.2022
- Developed cohesive visual branding elements for 7 company events, ensuring consistent messaging across all platforms.
- Efficiently managed multiple projects simultaneously while maintaining a high level of attention to detail and meeting deadlines consistently.
Illustrator Intern
madebyhumans
03.2022 - 05.2022
- Developed original designs translated into 3D models, successfully integrated into augmented reality applications and contributed to immersive experiences by merging visual design with AR technology, enhancing user engagement and interaction.
Guest Speaker
Indonesian Contemporary Art & Design (ICAD)
11.2021 - 11.2021
- Shared insights and experiences in graphic design, engaging viewers in a detailed walkthrough of creative workflows and industry practices.
Freelance Graphic Designer
Freelance
07.2018 - 08.2021
- Created visual content for 60+ clients across branding, packaging, promotional material, and event marketing.
- Delivered over 100 unique design assets, resulting in increased brand recognition and improved audience engagement for small businesses and social initiatives.
Education
Credential of Readiness (CORe) - Business Analytics, Economics for Managers, Financial Accounting
Harvard Business School Online
Cambridge, Massachusetts 03.2024 - 08.2024
Bachelor of Arts - Graphic Design
Northumbria University
Newcastle Upon Tyne 09.2019 - 07.2023
Bachelor of Arts - Graphic Design
Binus International
Jakarta, Indonesia 09.2019 - 07.2023
High School Diploma -
Sekolah Dian Harapan
Jakarta, Indonesia 01.2017 - 01.2019
Skills
- Visual Communication & Design Strategy
- Human-Centered Design Thinking
- Cross-functional Team Leadership
- Project & Operations Management
- Adobe Creative Suite (Illustrator, Photoshop, InDesign)
- Illustration & Visual Storytelling
- Internal Training & Knowledge Sharing
- Creative Problem Solving
- Adaptability in Fast-paced Environments
- Strong Organizational & Time Management Skills
- Detail-Oriented Execution
- Calm & Effective Under Pressure
Certification
Global Leadership - GLF Asia Pacific, 10/01/21
Awards
- Best Mentor 2021 – Binus University
- Best School Scholarship Awardee
- Silver Prize Winner – AsPac Indonesia 2022: RE-THINK
- 3rd Place Medalist – Adobe Certified Professional National Championship 2022
Timeline
Graphic Illustrator
IPEKA
04.2025 - 05.2025
Co-Head Designer
TEDx Jakarta
02.2025 - Current
CORe Credential
08-2024
Speaker
IACCP-International Association for Cross Cultural Psychology
08.2024 - 08.2024
Credential of Readiness (CORe) - Business Analytics, Economics for Managers, Financial Accounting
Harvard Business School Online
03.2024 - 08.2024
Operations Manager
Bale Ocasa Airport Hotel
10.2023 - Current
Graphic Designer
TEDx Jakarta
07.2023 - 12.2023
Research Illustrator
Northumbria University
01.2023 - 02.2023
Graphic Design Intern
STOIK Trisula Nusantara
03.2022 - 06.2022
Illustrator Intern
madebyhumans
03.2022 - 05.2022
The Fundamentals of Digital Marketing
01-2022
Guest Speaker
Indonesian Contemporary Art & Design (ICAD)
11.2021 - 11.2021
Global Leadership - GLF Asia Pacific, 10/01/21
10-2021
Bachelor of Arts - Graphic Design
Northumbria University
09.2019 - 07.2023
Bachelor of Arts - Graphic Design
Binus International
09.2019 - 07.2023
Freelance Graphic Designer
Freelance
07.2018 - 08.2021
High School Diploma -
Sekolah Dian Harapan
01.2017 - 01.2019
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