Microsoft Office
Jovita Djakaria
Commercial Specialist
Tangerang
Summary
A results-driven commercial leader with extensive experience in merchandising, sales, and business development across multiple industries. Adept at navigating businesses toward profitability, managing P&L, and developing strategic business models that drive growth and sustainability. Proven ability to establish strong ecosystems by fostering partnerships with architects, designers, manufacturers, and key industry players.
Overview
13
13
years of professional experience
3
3
Languages
Work History
Head of Commercial
Mitraruma.com
07.2022 - Current
- Leading the commercial division, overseeing supply (merchandising & procurement) and demand (sales & marketing) to drive business growth and market leadership in the interior and building materials industry
- Transformed the entire company’s business within one year through strategic product distributorships and partnerships with both local and international brands, ensuring a more relevant and competitive product portfolio for the interior industry
- Established and strengthened the B2B sub-division, securing a strong client base of architects, interior designers, and manufacturers and ensuring consistent revenue growth
- Positioned Mitraruma as a preferred partner for leading local & international brands, driving exclusive collaborations and market-first product introductions
- Built a robust commercial ecosystem, elevating Mitraruma’s presence and influence within the interior and building material industry
- Spearheaded long-term strategic planning, successfully positioning the company as an emerging market leader in interior and building materials
Head of Home & Living Furniture
JD.ID - Retail Bersama Nasional
09.2021 - 06.2022
- Refocused business strategy from short-term small-margin gains to long-term, sustainable revenue growth through strategic planning and SKU optimization
- Launched a Private Label that significantly increased revenue and profitability within six months by introducing a well-curated product assortment
- Identified and eliminated underperforming SKUs, working closely with internal stakeholders to improve category profitability, product positioning, and operational efficiency
- Strengthened relationships with key vendors, securing exclusive deals and optimized pricing structures
- Developed data-driven merchandising strategies, leading to better SKU discoverability, customer engagement, and sales performance
- Implemented long-term product development strategies, ensuring a strong category presence and customer retention
Senior Merchandising Manager
Dekoruma.com
07.2019 - 08.2021
- Led the Bedroom, Dining & Kitchen, and Office Furniture merchandising teams, developing category strategies that contributed to the company’s growth
- Developed underdog categories into top-performing categories, making desks and bedframes a customer favorite and a key revenue driver for Dekoruma
- Achieved fourfold GMV growth (2020-2021) through category expansion, product positioning, and optimized inventory planning
- Created strong product collections that strengthened the Heim Studio brand image, ensuring market recognition and brand loyalty
- Led product sourcing and development, including factory audits to maintain high-quality private label manufacturing
- Successfully managed and mentored a team of eight, achieving annual KPI targets consistently
Senior Merchandiser
Dekoruma.com
03.2016 - 07.2019
- Developed a new business model through innovative category expansion and vendor partnerships
- Developed a semi-retail business model through pre-order furniture products, significantly boosting Dekoruma’s market positioning and consumer engagement
- Led vendor acquisition, key account management, and product development, contributing to category growth from 50 million to 1-2 billion IDR in monthly sales within three years
- Conducted market research and analysis, ensuring product offerings aligned with customer demand and industry trends
- Negotiated optimal pricing, terms, and marketing support, strengthening Dekoruma’s supplier ecosystem
International Marketing Supervisor & B2B Marketing Supervisor
PT. Suparma, Tbk.
04.2012 - 02.2016
- Multi-role performer covering secretarial (2012-2013), international marketing, and national B2B sales functions
- Managed sales for the entire export product lineup, catering to both B2B and end-user markets across multiple countries
- Successfully introduced and managed customized product specifications, working closely with Quality Assurance (QA), PPIC, and production teams to ensure zero complaint order fulfillment
- Secured and negotiated large-scale contracts with major tissue retailers in the Philippines and Mauritius, expanding market reach and revenue
- As B2B Sales Supervisor, managed production and stock allocations, ensuring efficient distribution while maintaining optimal inventory levels
- Oversaw credit and payment management, successfully maintaining healthy cash flow with zero bad debts
- Planned and executed promotional events, increasing brand awareness and product adoption in key markets through exhibitions
Education
Bachelor of Arts - English Literature
Petra Christian University
Surabaya 04.2001 -
High School Diploma -
SMAK St. Albertus
Malang 04.2001 -
Skills
- Strategic Business Development
- Merchandising & Procurement
- P&L Management & Financial Planning
- Retail & E-commerce Strategy
- Marketing & Sales Strategy
- Negotiation & Vendor Acquisition
- Market Research & Data Analysis
- Leadership & Team Management
Software
Google Suite
Data analytics
Timeline
Head of Commercial
Mitraruma.com
07.2022 - Current
Head of Home & Living Furniture
JD.ID - Retail Bersama Nasional
09.2021 - 06.2022
Senior Merchandising Manager
Dekoruma.com
07.2019 - 08.2021
Senior Merchandiser
Dekoruma.com
03.2016 - 07.2019
International Marketing Supervisor & B2B Marketing Supervisor
PT. Suparma, Tbk.
04.2012 - 02.2016
Bachelor of Arts - English Literature
Petra Christian University
04.2001 -
High School Diploma -
SMAK St. Albertus
04.2001 -
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