JULIE EMERICK
Ketchum
Summary
Seasoned business leader with strong emphasis on operational efficiency and strategic growth. Known for fostering collaborative team environments and delivering consistent results. Reliable in adapting to changing business needs and driving continuous improvement.
Overview
18
18
years of professional experience
Work History
Co-Founder & Chief Operations Officer
Clubhound
10.2022 - Current
- Co-founded and guided Clubhound from concept to a fully operational startup, establishing all systems, processes, and marketing strategies.
- Scaled the community to 3,500 dogs and over 500 active members, driving brand awareness and engagement.
- Managed and developed a high-performing team of 20 staff, fostering operational efficiency and service excellence.
- Directed vendor partnerships and financial operations, optimizing resources to support growth and sustainability.
- Led brand strategy and digital marketing initiatives, resulting in strong early adoption and market positioning.
Director of Marketing
JTB Custom
07.2020 - 09.2022
- Developed and executed the corporate marketing strategy in a fast-paced startup environment, driving brand awareness, customer acquisition, and early-stage growth.
- Directed six marketing vendor partnerships, ensuring rapid, high-quality execution of campaigns and seamless alignment with the sales team.
- Managed marketing budget and vendor billing, optimizing spend for maximum ROI while adapting quickly to evolving business priorities.
- Implemented agile marketing initiatives, rapidly testing and iterating campaigns to accelerate engagement and revenue in a dynamic market.
Demand Generation Manager/Product Marketing Manager
Net Health & FOTO, Inc.
10.2018 - 06.2020
- Work closely on client-facing projects and communicate across departments with key personnel in sales, customer support, partner program management, scientific research, and integration partners.
- Spearhead lead nurture and funnel acceleration campaigns that support the sales team.
- Manage all content development generation and publication across traditional and digital platforms.
Marketing Director, Sales and Customer Service
FOTO, Inc.
09.2007 - 09.2018
- Built and scaled marketing function from the ground up, establishing brand, website, social media, and collateral standards for a startup environment.
- Increased lead conversions 64% through buyer behavior analysis and automated lead nurturing.
- Drove deal closings growth of 175% (2017–2018) and 100% (2018–2019) via targeted customer and prospect campaigns.
- Expanded lead generation annually by 50%, growing new contacts by over 500%.
- Boosted annual user conference attendance 400% over seven years through integrated campaigns and enhanced content.
- Enhanced team efficiency with a real-time Airtable dashboard centralizing lead activity, assets, and resources.
- Managed training/support for the company’s largest client with 300 locations.
Education
Bachelor of Arts (BA) - General Humanities, Business, Speech Communication
Washington State University
Skills
- Operations management
- Organizational development
- Human resources management
- Logistics management
- Process improvement
- People and culture
- Systems organization
- Client relationship building
- Marketing expertise
- Brand management
Timeline
Co-Founder & Chief Operations Officer
Clubhound
10.2022 - Current
Director of Marketing
JTB Custom
07.2020 - 09.2022
Demand Generation Manager/Product Marketing Manager
Net Health & FOTO, Inc.
10.2018 - 06.2020
Marketing Director, Sales and Customer Service
FOTO, Inc.
09.2007 - 09.2018
Bachelor of Arts (BA) - General Humanities, Business, Speech Communication
Washington State University
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