Julio Martin
Jakarta,JK
Summary
Data driven professional with experiences in digital marketing, CRM, & account managing. Skilled in working under pressure and collaborating with co-workers with a track record of creating comprehensive and effective solutions to deliver the best results in multiple projects.
Overview
5
5
years of professional experience
Work History
Marketing Insight, Analytics & CRM Staff
Telkomsel
09.2022 - Current
- Lead the Implementation of Telkomsel Enterprise's revamped website, integrated with Salesforce's Salescloud & Marketing Cloud, reducing maintenance cost & manpower needs.
- Successfully increased leads and revenue generation through website channel by 890% by consolidating all inbound leads & collaborated with multiple teams to design effective leads processing system.
- Project manager for website AI development, handling multiple teams from technical & business backgrounds.
- Successfully increased ads & content ROI by 341% by implementing a comprehensive tracking & performance reporting system Using Salesforce's MCP & Google Analytics
Omnichannel & Media Buy Executive
Siloam Hospitals Group
11.2021 - 08.2022
- Plan & execute paid ads through Google & Meta ads , achieved 20% reduction in CPA & CPC through Funneling, Optimizations (Ad Copy, Artwork, Targeting, etc...) & A/B testing
- Managed omnichannel marketing campaigns through Insider CRM, designed the marketing automation structure for app & website campaigns, achieved an average of 15% increase in engagement rates, & 12% decrease in uninstall & unsubscribe rate
- Created the customer journey mapping, User Segmentation (RFM Method) & Targeting
- Data analysis using Google Analytics & Salesforce's Datorama, managed to identify key demographics, user action journey, & perfecting the attribution model.
Social Media & SEO Specialist
Next Digital
02.2020 - 11.2021
- Developed promotional content & manage organic campaigns for social media, achieved over 40.000 followers for Instagram & over 8 million views for TikTok.
- Plan & executed paid ads campaign using Facebook Ads, successfully increased ROAS by 32%.
- Designed Strategies to drive customer retention, brand awareness and social media traffic.
- Manage website architecture, UI and linking to improve SEO positions, achieved 1st or 2nd page rank for all client websites.
Account Manager (Internship)
Grey Group
02.2019 - 07.2019
- Managed campaign production across multiple teams, both in-house & vendors, achieved video production for Pharmaton on schedule & 24% lower cost
- Help to manage 7 large multinational clients with 100% retention on contract renewals
- Prepared variety of different communications, report presentations and documents.
Education
B.Econ. - International Marketing
Binus University
West Jakarta, DKI Jakarta06.2021
Skills
- Google DV 360 & Search 360 DSP (Google Certified)
- Experienced In CRM (Salesforce & Insider)
- Project Management (Jira & Figma)
- Data Analysis using Google Analytics (Google Certified)
- Google Ads (Google Certified) & Facebook Ads Manager
- Familiar with MMP (App Annie & Adjust)
- SEO (SEMrush)
- Proficient in G sheets/Excel & Power Point
- Had lessons in Microsoft Power BI & Tableau
- Marketing strategy development
Timeline
Marketing Insight, Analytics & CRM Staff
Telkomsel
09.2022 - Current
Omnichannel & Media Buy Executive
Siloam Hospitals Group
11.2021 - 08.2022
Social Media & SEO Specialist
Next Digital
02.2020 - 11.2021
Account Manager (Internship)
Grey Group
02.2019 - 07.2019
B.Econ. - International Marketing
Binus University
Similar Profiles
Khalil Athallah ZulkifliKhalil Athallah Zulkifli
Community Specialist at TelkomselCommunity Specialist at Telkomsel
Decky Ridho SahertianDecky Ridho Sahertian
Officer SRM & Vendor Mangement at TelkomselOfficer SRM & Vendor Mangement at Telkomsel
Ariel ReynaldiAriel Reynaldi
Procurement Assurance and Compliance Officer at TelkomselProcurement Assurance and Compliance Officer at Telkomsel