Justin Roberts
Boise
Summary
Results-driven Performance Marketer with over 5 years of experience in digital marketing and paid media strategy. Proven expertise in developing and executing high-impact campaigns across Meta, Google, LinkedIn, and Microsoft Ads platforms, with a history of driving measurable business growth. Skilled in managing multi-million dollar budgets, optimizing ROAS, and implementing customer acquisition strategies that result in significant revenue increases. Adept at leading cross-functional teams, collaborating with executive leadership, and delivering insightful data-driven reports. Strong background in print marketing, CTV advertising, and DTC initiatives. Passionate about leveraging analytics and creative solutions to exceed performance goals and enhance brand visibility.
Overview
6
6
years of professional experience
Work History
Paid Ads Manager
MeatEater Inc.
Hailey
01.2023 - 02.2025
- Promoted after a year and a half due to strong performance and positive impact on the organization.
- Managed direct reports and optimized paid ad accounts across the four MeatEater Inc. brands.
- Spearheaded new customer acquisition strategy resulting in 70% YoY growth in new customers.
- Oversaw end-to-end strategy, pacing, performance, execution, and analytic reporting of a multi-million dollar budget across Meta Ads, Google Ads, Bing Ads, CTV, & Print. Discussed with the executive leadership team about performance, areas of improvement, and next steps.
- Contributed to over 60% of the company’s DTC revenue by being able to increase paid ads revenue by 70% and improving efficiency targets by over 40%.
Digital Marketing Coordinator
MeatEater Inc.
Hailey
05.2021 - 01.2023
- Executed paid ads strategies for three of the MeatEater Inc. brands across advertising platforms.
- Pioneered new campaign strategies, efficiency targets, rebuilding of current accounts, and optimized targeting & creative.
- Troubleshot shopping feeds through Facebook Commerce Manager and Google Merchant Center to make sure high performing shopping ads continued to run.
- Delivered weekly performance reports to the board of directors with actionable insights.
Digital Ad Ops Coordinator
GS&F
Nashville
08.2019 - 05.2021
- Beginning in an internship role throughout my MBA studies, I was able to transition to a full-time salary position upon graduation.
- Responsible for executing multiple ad campaigns on Facebook/Instagram, LinkedIn, AdWords, Bing, and Google Campaign Manager (DCM) for 20 clients.
- Compiled reports from multiple ad platforms and developed client-facing Data Studio dashboards, along with insights, using Google Sheets and Google Analytics for all digital clients.
- Displayed high-detail orientation and quality assurance by confirming that campaigns were live by their due date.
Education
Master of Business Administration -
Lipscomb University
Nashville, TN05.2020
Bachelor of Science - Biology, Business Administration
North Dakota State University
Fargo, ND05.2019
Skills
- Digital marketing strategy
- Budget management
- Market analysis
- Google Ads
- Meta Ads
- Bing Ads
- LinkedIn Ads
- X Ads
- SEO/SEM
- Shopify
- Copywriting
Timeline
Paid Ads Manager
MeatEater Inc.
01.2023 - 02.2025
Digital Marketing Coordinator
MeatEater Inc.
05.2021 - 01.2023
Digital Ad Ops Coordinator
GS&F
08.2019 - 05.2021
Master of Business Administration -
Lipscomb University
Bachelor of Science - Biology, Business Administration
North Dakota State University
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