Hi, I’m
KADEK AYU MAHARANI ARDIYATNA
Jakarta,Indonesia
Summary
A marketing professional with a Master’s in Marketing Communications, passionate about blending creativity with strategy to drive meaningful results. With experience in content creation, SEO, and brand development, specialising in building campaigns that connect with audiences and elevate brands. I enjoy collaborating with teams to bring ideas to life, whether through digital marketing, PR, or data-driven insights. Focused on continuous learning and adapting to the ever-changing marketing landscape, I’m always looking for ways to create impactful, authentic connections that help brands grow.
Overview
4
years of professional experience
1
Certification
Work History
Lenexa Medical
Marketing Communication
11.2024 - Current
Job overview
- Collaborated on creating monthly content for LinkedIn to drive engagement and visibility
- Managed email marketing campaigns based on customer lists provided by the sales team, sending targeted emails to potential clients and tracking performance to optimize engagement and conversion rates
- Created a quick set-up guide to streamline customer onboarding, reducing the need for in-person installation and improving team efficiency
FIFGROUP (PT. Federal International Finance)Jakarta, Indonesia
Marketing Communications Intern
11.2022 - 03.2023
Job overview
- Collaborated with agencies to manage 99 KOLs for FIFGROUP's offline event, "Localicious," executing Instagram campaigns, approving all content, and generating over 69,500 engagements through dance competitions, reaching 324,000+ people
- Prepared and shared detailed Minutes of Meeting with team and mentor to ensure project alignment and clear communication
- Generated reports and analyzed data using Microsoft Excel to support decision-making processes
REAMORE LuxuryJakarta, Indonesia
Runner and Digital Administrator (Part-time)
02.2022 - 08.2022
Job overview
- Designed visual content using Canva to promote pre-loved luxury items, focusing on high-end bags, boosting engagement and brand visibility
- Produced high-quality reels using CapCut, achieving over 5,200 total views across social media platforms
- Applied photography skills to capture over 45 high-quality images of luxury items
- Organized a content calendar with 50+ posts monthly, ensuring timely delivery of promotional materials
PT. PERTAMINA (PERSERO)Jakarta, Indonesia
Media Communication Intern
09.2021 - 02.2022
Job overview
- Designed over 100 Instagram content templates using Canva for the 'Pertamina Untuk Indonesia' account, highlighting CSR efforts and attracting a total of 3,000+ likes
- Drafted weekly content for social media calendars and presented plans to media communication officers for approval across Facebook, Instagram, and Twitter
- Collaborated with the production team for Pertamina's social media content, covering key brand events and reporting the highlights for online platforms
Education
The University of Melbourne
from Marketing Communications
University Overview
- Awardee of the Melbourne Global Graduate Scholarship (2023)
- Developed an integrated marketing campaign strategy for a major athletic brand's upcoming product launch, focusing on brand positioning and promotional tactics
- Consulted for an Australian healthcare equipment company as part of a capstone project, conducting market research, crafting key messages, and recommending multi-channel strategies and pricing approaches
LSPR Communication & Business Institute
Bachelor of Communications from Hospitality and Communications and MICE
University Overview
- Led a 12-month hospitality up skilling project for Desa Wisata Bantarkaret, teaching marketing strategies, photography, and youth engagement to boost post-COVID tourism; increased Instagram followers by 50% and attracted a local TV station for a short series called 'Tanah Air Beta'
- Published a journal article on the hospitality up skilling project for Desa Wisata Bantarkaret, outlining post-COVID tourism marketing strategies
Skills
Integrated marketing communications
Marketing communications
Public relations
Editing
Social media campaigns
Content development
Websites
Certification
- Public Relations Officer - Indonesian National Agency of Profession Certification
- LCCI Level 2 Certificate in Business Fundamentals (Pass with Merit)
Personal Information
Title: Marketing Communications Enthusiast
Languages
English
Native or Bilingual
Chinese (Mandarin)
Limited Working
Timeline
Marketing Communication
Lenexa Medical
11.2024 - Current
Marketing Communications Intern
FIFGROUP (PT. Federal International Finance)
11.2022 - 03.2023
Runner and Digital Administrator (Part-time)
REAMORE Luxury
02.2022 - 08.2022
Media Communication Intern
PT. PERTAMINA (PERSERO)
09.2021 - 02.2022
The University of Melbourne
from Marketing Communications
LSPR Communication & Business Institute
Bachelor of Communications from Hospitality and Communications and MICE
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