Kangba Gusti Selo
Social Media Specialist
Jakarta
Summary
Creative and versatile social media and public relations specialist with over two years of comprehensive experience in the creative industry. Skilled in content creation, visual storytelling, and digital marketing strategy, with a proven track record of managing successful influencer collaborations, brand campaigns, and e-commerce operations. Adept at producing high-quality beauty shoots, editing videos, and designing graphics that elevate brand aesthetics. Known as a reliable team player and trusted right-hand, expertly handling scheduling, client relationships, and strategic advice to drive business growth. Passionate about transforming ideas into impactful visual content and fostering meaningful engagement with audiences and stakeholders.
Overview
2
2
years of professional experience
2
2
years of post-secondary education
1
1
Language
Work History
Public Relations Executive
Studio K Hair and Beauty
10.2024 - Current
- Instrumental in managing the company's PR activities, boosting brand visibility through strategic outreach and media engagement.
- Coordinated affiliate marketing campaigns, setting promotional prices and managing collaborations via TikTok and other channels.
- Acted as a key contributor in scheduling and planning client/model appointments, ensuring smooth operations and timely execution.
- Maintained a detailed database of clients, models, and influencers to foster ongoing relationships and streamline communication.
- Regularly served as the company's trusted right-hand, creating detailed minutes of meetings, offering strategic advice, and providing insights to support business growth.
Marketing and Social Media Coordinator
Posture
Jakarta Utara
12.2024 - 02.2025
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Boosted social media engagement with consistent posting and timely responses to audience interactions.
- Analyzed data from various digital platforms, identifying trends and adjusting marketing efforts accordingly for better results.
- Collaborated with sales, product management, and web development teams to create specific marketing campaigns across multiple platforms.
- Managed and set up social media accounts for the new branch’s grand opening.
- Developed a detailed social media content plan and marketing strategy focused on branding and customer acquisition.
- Created and edited marketing videos and photos to promote the opening event and ongoing campaigns.
- Ensured consistent branding and engaging content, driving high engagement for the company’s expansion.
- Worked flexibly as a PR and Social Media Expert, supporting the team in event organization, content creation, and digital marketing for 3+ months.
- Implemented influencer partnerships that resulted in increased brand exposure and positive reviews of products/services offered.
Social Media Specialist
Beras Petani Indonesia Hebat
04.2024 - 09.2024
- Developed creative content and thematic concepts for social media platforms.
- Crafted detailed marketing and social media plans, including TikTok content strategy and digital advertising campaigns.
- Managed content creation, including filming, editing videos, and designing engaging visuals to improve reach and engagement.
- Implemented targeted ads to increase awareness and drive sales, while continuously analyzing performance metrics.
- Managed social media accounts, ensuring timely responses to comments, messages, and reviews for enhanced customer service.
- Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.
- Consistently analyze and learn from each piece of content created, making detailed notes on every aspect to enhance effectiveness and engagement.
Social Media Specialist
Studio K Hair and Beauty
02.2023 - 09.2024
- Developed content strategies to ensure optimal reach and interaction, focusing on evolving and sustaining audience interest.
- Achieved an average engagement of approximately 1.5 million views for beauty shoots and between 70,000-100,000 views for educational content.
- Increased brand awareness by developing and implementing targeted social media campaigns.Managed and produced content for all social media platforms, including professional video and photo shoots.
- Developed and implemented comprehensive digital marketing strategies and social media campaigns that increased brand engagement.
- Collaborated closely with influencers from micro to mega-level, including Naomi Zaskia, Mahalini, and Natasha Wilona, managing up to 4-7 models per month for various make-over projects.
- Oversaw the e-commerce activities for KIMILI Hair Oil on Shopee, TikTok, and Lazada, including product launch campaigns and performance optimization.
- Designed eye-catching graphics for @kimilihairoil, maintaining visual consistency across all platforms.
Education
Bachelor of Science - Chemical Engineering
08.2023 - Current
Skills
Mastery in Beauty Shoots & Visual Content Production
Social Media Management & Strategy
Video & Photo Editing (Adobe Premiere, Photoshop, Canva)
Digital Marketing & Campaign Planning
Influencer / KOL Collaboration & Management
Graphic Design & Visual Branding
Excellent Public Relations & Client Relationship Management
Strong organizational skills: scheduling, database management, and detailed minute-taking
Microsoft office and Excel specialist
Creative problem-solving and strategic thinking
Timeline
Marketing and Social Media Coordinator - Posture
12.2024 - 02.2025
Public Relations Executive - Studio K Hair and Beauty
10.2024 - Current
Social Media Specialist - Beras Petani Indonesia Hebat
04.2024 - 09.2024
University of Indonesia - Bachelor of Science, Chemical Engineering
08.2023 - Current
Social Media Specialist - Studio K Hair and Beauty
02.2023 - 09.2024