Kangba Gusti Selo

Work History

Studio K Hair and Beauty

10.2024 - Current

Instrumental in managing the company's PR activities, boosting brand visibility through strategic outreach and media engagement.
Coordinated affiliate marketing campaigns, setting promotional prices and managing collaborations via TikTok and other channels.
Acted as a key contributor in scheduling and planning client/model appointments, ensuring smooth operations and timely execution.
Maintained a detailed database of clients, models, and influencers to foster ongoing relationships and streamline communication.
Regularly served as the company's trusted right-hand, creating detailed minutes of meetings, offering strategic advice, and providing insights to support business growth.

Posture

Jakarta Utara

12.2024 - 02.2025

Increased brand awareness by developing and implementing targeted marketing campaigns.
Boosted social media engagement with consistent posting and timely responses to audience interactions.
Analyzed data from various digital platforms, identifying trends and adjusting marketing efforts accordingly for better results.
Collaborated with sales, product management, and web development teams to create specific marketing campaigns across multiple platforms.
Managed and set up social media accounts for the new branch’s grand opening.
Developed a detailed social media content plan and marketing strategy focused on branding and customer acquisition.
Created and edited marketing videos and photos to promote the opening event and ongoing campaigns.
Ensured consistent branding and engaging content, driving high engagement for the company’s expansion.
Worked flexibly as a PR and Social Media Expert, supporting the team in event organization, content creation, and digital marketing for 3+ months.
Implemented influencer partnerships that resulted in increased brand exposure and positive reviews of products/services offered.

Beras Petani Indonesia Hebat

04.2024 - 09.2024

Developed creative content and thematic concepts for social media platforms.
Crafted detailed marketing and social media plans, including TikTok content strategy and digital advertising campaigns.
Managed content creation, including filming, editing videos, and designing engaging visuals to improve reach and engagement.
Implemented targeted ads to increase awareness and drive sales, while continuously analyzing performance metrics.
Managed social media accounts, ensuring timely responses to comments, messages, and reviews for enhanced customer service.
Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.
Consistently analyze and learn from each piece of content created, making detailed notes on every aspect to enhance effectiveness and engagement.

Studio K Hair and Beauty

02.2023 - 09.2024

Developed content strategies to ensure optimal reach and interaction, focusing on evolving and sustaining audience interest.
Achieved an average engagement of approximately 1.5 million views for beauty shoots and between 70,000-100,000 views for educational content.
Increased brand awareness by developing and implementing targeted social media campaigns.Managed and produced content for all social media platforms, including professional video and photo shoots.
Developed and implemented comprehensive digital marketing strategies and social media campaigns that increased brand engagement.
Collaborated closely with influencers from micro to mega-level, including Naomi Zaskia, Mahalini, and Natasha Wilona, managing up to 4-7 models per month for various make-over projects.
Oversaw the e-commerce activities for KIMILI Hair Oil on Shopee, TikTok, and Lazada, including product launch campaigns and performance optimization.
Designed eye-catching graphics for @kimilihairoil, maintaining visual consistency across all platforms.