Ken Istifarni
Sr. Account Executive
Depok,JB
Summary
Senior Account Executive with 3.5 years of experience in client management, negotiation, and integrated marketing. Lead 360° campaigns for major clients including Astra International, Bank Rakyat Indonesia, and FMCG beauty brands such as Biore Women, GIV, Liese, Jergens, and K-Natural White. Serve as the primary client contact, ensuring effective communication, timely execution, and delivery of results through digital strategies, including social media, influencer marketing, and digital advertising.
Overview
4
4
years of professional experience
5
5
years of post-secondary education
2
2
Languages
Work History
Senior Account Executive
ALVA Froyo
South Tangerang, Banten
12.2022 - Current
- Main point of contact for clients, building trusted partnerships and ensuring projects align with their goals. Currently handling accounts for PT. Astra International Tbk., and has lead accounts for Biore Women, Liese, Jergens, K-Natural White, BRI, FOX's Coffee World, plus various pitch projects.
- Oversee end-to-end project management, working with internal teams to meet deadlines, maintain quality, and resolve issues efficiently.
- Develop and present proposals, budgets, and contracts tailored to client needs and agency capabilities.
- Track project metrics, deliver insights, and provide actionable recommendations to clients.
- Identified growth opportunities within accounts to offer additional services and drive revenue, achieving upsells of approximately 1.2 billion Rupiah (excluding retainer services).
- Mentored junior account executives and interns, fostering a positive work environment and encouraging professional growth.
Account Executive
Studio Lengua
Jakarta, Jakarta
10.2021 - 12.2022
- Assist in managing the execution of always-on retainer services, digital marketing campaigns and projects, ensuring they are delivered on time, within budget, and according to the client's specifications
- Assist with administrative duties, such as preparing client reports, maintaining project documentation, and organizing meetings and presentations
- Worked with happy clients & partners, such as: Bagus Indonesia, Hevit C & Nutrieye (Kalbe), Desty App, Hers Protex & GIV Body Wash (Wings Group), and Dentsu Indonesia
- Boosted client satisfaction by developing and maintaining strong relationships through effective communication.
Account Executive
Leon Playgrounds
Jakarta, Jakarta
05.2021 - 01.2022
- Key account & project manager of influencer marketing campaigns and collaborated with the clients: GoFood, GoSend, Gojek Indonesia, & Samsung
- Responsible for managing communication with Key Opinion Leaders (KOLs) and their management, creating comprehensive briefs, conducting negotiations, managing timelines, and maintaining engagement with KOLs throughout the entirety of the campaign duration
Social Media Officer
PT Titip Jepang Indonesia
Yogyakarta, Yogyakarta
12.2020 - 02.2021
- Worked closely with internal teams in creating cross-functional promotional materials for social media.
- Created visually appealing graphics using design software (Canva) that effectively communicated key messages.
- Provided customer service through responding promptly and professionally to inquiries received via social media platforms.
- In charge of receiving-purchasing orders & managing international shipment. Also a key account of company's social media content, design, and editorial plan. (@titipkorea)
Education
Bachelor of Social Science - Korean Language & Culture
Universitas Gadjah Mada
Yogyakarta 08.2017 - 08.2022
Skills
Account management, Relationship building, Creative thinking, Team collaboration, Vendor management, Account servicing, Data analysis, Pitch presentations, Social Media, Digital Marketing
Timeline
Senior Account Executive
ALVA Froyo
12.2022 - Current
Account Executive
Studio Lengua
10.2021 - 12.2022
Account Executive
Leon Playgrounds
05.2021 - 01.2022
Social Media Officer
PT Titip Jepang Indonesia
12.2020 - 02.2021
Bachelor of Social Science - Korean Language & Culture
Universitas Gadjah Mada
08.2017 - 08.2022