Kenny Kristiano Purnama

Dedicated brand manager with expertise in XL prepaid brand management, specializing in the creation of strategic initiatives and comprehensive campaign management across both Above The Line (ATL) and Below The Line (BTL) channels. Skilled in consumer research and product development, I am committed to driving brand growth and enhancing customer engagement through innovative marketing strategies

Brand Manager at PT Bukalapak.com, a leading e-commerce company in Indonesia. I oversaw a variety of campaigns, ranging from small initiatives to large-scale events, including significant projects like Ramadan and Harbolnas.

Involved in a creation of brand strategy for a cigarette brand called Surya which contributed more than 50% sales of the company. Furthermore, i did marketing plan development , creative communication plan, conducting market research , BTL activities.

In charge for project in east Kalimantan and have responsibilities to forecast sales and distribution plan for Honda's products in Balikpapan, creating promotion strategies and conducting competition analysis & research.