Keshia Putri Maharani
Content Creator and Copywriter
Jl. Wijaya Kusuma No, 69, Cilandak, Dapur Susu
Summary
Dynamic marketing professional with 2 years of industry experience, including one year in marketing and another in content planning for social media. Skilled in creating compelling content and developing strategic social media plans. Proactively navigates challenges and known for adaptability, creativity, and a results-oriented mindset. Thrives in collaborative environments and brings strong problem-solving skills to every task. Passionate about contributing to impactful marketing campaigns and advancing company goals for business growth.
Overview
4
4
years of professional experience
Work History
Content Creator and Copywriter
PT Pertamina (Persero)
Jakarta
09.2023 - Current
- Develop creative and educational content to enhance the company's branding and public outreach, targeting 4 uploads per week on various platforms.
- Conducted market research to identify emerging trends, enabling the development of timely and relevant content that resonated with the audience's interests and needs.
- Manage the entire content creation process, from ideation, storyline development, execution, editing, and crafting engaging captions.
- Analyze content performance and create comprehensive reports to assess content strategy effectiveness.
- Collaborated with cross-functional teams and sub holding units to align content with the company's objectives and strategies.
Marketing Associate
PT Cahaya Mahakarta (Beau Bakery)
Jakarta, Jakarta
04.2022 - 09.2023
- Analyzed consumer behavior and competitor strategies to shape marketing approaches for 9 stores.
- Collaborated with teams to create content and promotions, boosting store visibility and product launches.
- Enhanced social media presence with targeted, creative content.
- Assisted in designing promotional materials like brochures, flyers, and banners.
- Planned and executed events and marketing programs to generate qualified leads.
Marketing Intern (KOL)
PT Shopee Indonesia
Jakarta, Jakarta
08.2021 - 02.2022
- Managed a database of 600-800+ Affiliate/KOLs, monitoring registrations daily.
- Provided effective customer service by identifying and resolving root causes of major issues to improve future systems.
- Assisted in analyzing and verifying 300-200 KOL's data for payments and taxes to expedite the KOL commission payment process in accordance with their respective performances.
Marketing Intern
PT Cipta Prakarsa (The Goods Department)
Jakarta, Jakarta
11.2020 - 05.2021
- Conducted market research to identify target audiences and optimize marketing efforts.
- Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.
- Assisted in creating written, video, and image content for marketing channels.
- Distributed marketing materials to Key Opinion Leaders (KOLs).
- Managed and updated company databases and customer relationship management systems.
Education
Bachelor of Tourism Studies - Event Management
University's Prasetiya Mulya
Tangerang09.2021
Skills
- Social Media Marketing
- Trend Analysi
- Content Creation
- Copywriting
- Video Editing (CapCut)
- Adobe Photoshop
- PowerPoint and Presentation Skills
- Creative Thinking
- Problem-Solving Abilities
- Teamwork and Collaboration
- Time Management
Digital Marketing Analytics
Languages
Indonesian
Native language
English
Advanced
C1
Timeline
Content Creator and Copywriter
PT Pertamina (Persero)
09.2023 - Current
Marketing Associate
PT Cahaya Mahakarta (Beau Bakery)
04.2022 - 09.2023
Marketing Intern (KOL)
PT Shopee Indonesia
08.2021 - 02.2022
Marketing Intern
PT Cipta Prakarsa (The Goods Department)
11.2020 - 05.2021
Bachelor of Tourism Studies - Event Management
University's Prasetiya Mulya
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