KEVIN WIJAYA
Lead Digital Country Manager
Summary
With over 11 years of comprehensive experience in digital marketing across diverse industries including Technology, FMCG, and Digital Agency environments, I bring a versatile background and expertise to the table. My journey has been marked by a commitment to excellence and innovation, consistently driving operational improvements through pioneering approaches tailored to each brand's unique needs. Demonstrating a strong attention to detail, I have a proven track record of implementing strategies that elevate operational standards and ensure sustained excellence in digital marketing initiatives.
Overview
12
12
years of professional experience
Work History
Lead Digital Country Manager
Grab
10.2021 - Current
- Leading the media planning and buying for GrabFood, GrabMart and OVO. Driving more than 40% efficiency vs target in one year.
- Pivoting audience strategy to match with business needs, generating full funnel performance marketing strategy that helps to drive more measurable cost per booking and cost per acquisition.
- Collaborating with big brands and publishers resulting in more than USD 300k savings in forms of media test budget and content production.
- Establish playbooks for new emerging channel e.g: WhatsApp, Media Golden Rules (Offline & Online), Creative Best Practices, etc to help Marketing team enhancing media performance.
- Expanding the role to handle TV and Offline media planning, helping Grab Indonesia to dominate its presence on TV and drive efficient model for offline media buy that leads to 40% better savings.
- Becoming one of the main POC for all key media partners to drive Grab agenda and negotiating on the rate card to get most efficient cost / result possible.
- Managing team of Digital Marketing Managers to ensure operational excellence and strategy development.
Digital Manager
Unilever Indonesia
11.2018 - 10.2021
- Crafting framework for Data Driven Marketing process for Oral Care Indonesia resulting 30% efficiency year on year.
- Initiating WhatsApp as a new channel despite of many challenges from stakeholders. Later this platform won many awards and becoming one of the key channel to be used in Oral Care Indonesia.
- Developing new channel to capture data and engage consumer via 1st ever Online Dentist Consultation in Indonesia, shaping the plan locally and become the benchmark for Oral Care Global initiatives.
- Pioneering eCommerce plan deck in 2019 which become the benchmark for total Personal Care category.
- Orchestrating the alignment with eCommerce team to drive store excellence and activation. Enable to drive triple digit growth YOY for Oral Care Indonesia.
- Pivoting digital marketing plan for Unilever Indonesia 2020 Ramadan to adapt with pandemic situation and resulting double digit growth in eCommerce in the midst of heightened situation.
Ass. Account Director - Account Director
Mirum Agency
11.2017 - 06.2018
- Managed to handle the business worth more than USD 2mio and leading 7 subordinates on account team.
- Working with more than 15 brands across industry simultaneously, ranging from Fintech, FMCG, Airlines, etc.
- Upsell agency service starting from ex: CRM, media, analytics by building a strong relation with the client.
- Run Mirum's first regional client with 360 scope (offline and online) and managed to unlock more business for the agency.
Head of Inbound Operations
Frame A Trip
03.2017 - 11.2017
- Constructing automation on customer relation, helping to reduce error rate on client handling significantly
- Creating a solution for a campaign site, helping the team to build UX framework for partnership campaign site
- Run a trial on media performance with a very limited budget and managed to get 6x ROI.
Account Executive - Account Manager
Mirum Agency
11.2013 - 03.2017
- 100% client retention rate
- Managed to get exceeding the expectation annual review from key clients
- Helping my client to win their first internal award for digital campaign and help them to get USD 50.000 extra funds for their campaign by collaborating with creative team to deliver innovative idea
- Appointed as Unilever Client Partner.
Strategic Planner
Faims Media
05.2013 - 11.2013
- Win in my first pitch on my 2nd month after joining as fresh graduate
- Build several high engagement games through facebook apps for brands
- Unlocking brand content through simple optimization that is proven to increase their engagement rate overtime.
Education
Bachelor of Communication Studies (S.Si) - Communication - Advertising
STIKOM The London School of Public Relations, Jakarta
Achievement & Awards
Grab Indonesia
- CEO Award (2023)
- Grab Way Award (2022)
Unilever Indonesia
- VP Award (2019)
Spikes Asia
- Young Spikes Runner Up - Silver (2015)
Spikes Indonesia
- Young Spikes Winner - Digital Category (2015)
Timeline
Lead Digital Country Manager
Grab
10.2021 - Current
Digital Manager
Unilever Indonesia
11.2018 - 10.2021
Ass. Account Director - Account Director
Mirum Agency
11.2017 - 06.2018
Head of Inbound Operations
Frame A Trip
03.2017 - 11.2017
Account Executive - Account Manager
Mirum Agency
11.2013 - 03.2017
Strategic Planner
Faims Media
05.2013 - 11.2013
Bachelor of Communication Studies (S.Si) - Communication - Advertising
STIKOM The London School of Public Relations, Jakarta
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