Kevin Yudhistira Alloni
Marketing
Surabaya
Summary
Self-motivated and meticulous observer with range of experiences in the Marketing and Managerial field. Problem solver and results-driven individual, capable of developing marketing projects, monitoring and analyzing the performance of the campaigns.
Overview
6
6
years of professional experience
5
5
years of post-secondary education
Work History
Marketing
PT Jokopi Indonesia Group
7 2021 - Current
- Collaborated with marketing director on strategic projects.
- Developed and Launched Jokopi GO (First self service Coffee shop) by collaborating with operation, supply chain, general affair, other 3rd party, and conduct market research.
- Expanded offline and online Jokopi Jogja presence by tapped in event such as CherryPop Festival and Pasar Wiguna
- Increased brand awareness by developing and implementing innovative marketing campaigns in Jokopi GO and Jogja Outlet Launch
- Collaborated closely with operation and other teams to ensure alignment between promotional activities
- Created new company's Instagram content pillar which lead to increasing engagement rate for up to 70%
- Developed and executed revamp promotion area for Jokopi's store
- Became lead project to assist and develop offline activation for Es Grem Marketing Campaign at Pesta Kopi Mandiri Event which lead to new sales record company in one event.
Creative Assistant (Managing Partner)
PT Takutua Creative Bureau
2020.01 - 2022.06
- Collaborated with colleagues on creation of annual/monthly digital marketing strategies and plans, content writing, ensuring quality and relevancy of content
- Collaborated with company director to create new recruitment standard which lead to 50% increase team performance
- Became lead talent acquisition for company to ensure company operational to run effective and efficient which lead to 13 talents recruited
- Approached and ensured dealing with clients to create new social media campaigns
- Provided administrative support for creative projects, ensuring efficient resource allocation and budget management.
- Supported creative team in brainstorming sessions for innovative campaign ideas, resulting in increased audience engagement.
- Developed and implemented clients digital marketing campaign which increased community base by 30% within period
- Managed and grew engagement on multiple Instagram accounts with an average increase of 20% increased monthly.
Social Media Specialist
PT Next Digital Indonesia
2018.10 - 2019.03
- Collaborated with colleagues for handling client's social media channel such as Instagram and Facebook
- Assisted social media supervisor in developing clients social media campaigns strategies collaborate with other related division
- Developed and implemented social media content; from observing trends and references, brainstorming, planning to execution (including schedule and post)
- Analyzed client's social media behavior supported by insight report.
Graphic Designer
PT Data Redica Hutama (Human Resource Development Consultant)
2018.02 - 2018.09
- Conceptualized and implemented key visual for marketing materials or advertisements
- Produced and collaborated various design output on brand guidelines agreed with clients and project coordinator
- Made sure printed and digital advertising materials delivered match clients requirement
- Engaged with external printers or contractors/suppliers/vendors to ensure highest quality and deadlines are met.
Education
Bachelors Business Administration Science - Management Information System
Brawijaya University
Malang 2012.09 - 2017.05
Skills
Organizing and Planning
Project Management
Adobe Illustrator
Adobe Photoshop
HubSpot Marketing
Campaign Management
English Speaking and Writing
Native Indonesia
Projects
Liason Officer & Finance Controller- MORRO Festival, 11/2019, 01/2020,
MORRO Festival is an event held by Jokopi Indonesia to celebrate their third store. In this project, I am given responsible to approach, develop and foster relationships with stakeholders. Moreover, I administrated and ensure all vendors payment to be succeeded in timely manner.
Research Tree - Business Administration Science, 07/2017, 08/2017,
Research tree project is a mission from Business Administration to tackle redundancy of research title for business administration lecturer. The output of the projects are well-proven information presented in readable visual graphic to ensure lecturer can direct the student to pick their research title
Timeline
Creative Assistant (Managing Partner)
PT Takutua Creative Bureau
2020.01 - 2022.06
Social Media Specialist
PT Next Digital Indonesia
2018.10 - 2019.03
Graphic Designer
PT Data Redica Hutama (Human Resource Development Consultant)
2018.02 - 2018.09
Bachelors Business Administration Science - Management Information System
Brawijaya University
2012.09 - 2017.05
Marketing
PT Jokopi Indonesia Group
7 2021 - Current
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