Capcut
Khairina Ariesta
KOL Specialist
Jakarta
Summary
Dynamic professional with a proven track record at Springboard, adept in partnership coordination and content creation. Excelled in enhancing brand awareness and optimizing campaign effectiveness through strategic KOL engagement and innovative promotional content. Skilled in project management and effective communication, demonstrating adaptability and attention to detail. Achieved significant follower growth on social media through engaging posts.
Overview
8
8
years of professional experience
Work History
Partnership & Creator Coordinator
Springboard
04.2022 - 01.2025
- Advised clients on a diverse range of KOL criteria to optimize campaign effectiveness and engagement.
- Increased brand awareness through the creation of eye-catching promotional content for digital campaigns or events, for clients such as Toyota, Nabati, MilkLife, Biore, Pepsodent, and more.
- Demonstrated exceptional attention to detail and problem-solving abilities in the face of complex resulting in high-quality outcomes.
- Managed project timelines for successful completion, ensuring milestones were met and deadlines were adhered to.
- Negotiated with KOL's for cost-effective production resources.
- Developed and organized a categorized KOL database to strategically support campaign targeting and execution.
- Streamlined content creation process, allowing for more efficient team workflows.
- Managed social media account, growing followers base through engaging and informative post.
Content Writer
KASKUS Networks
10.2018 - 04.2022
- Curated and refined user-generated thread articles to enhance quality and transform them into monetizable content.
- Crafted SEO-friendly content for websites to increase organic traffic and client request, such as Samsung and OMEN Clash of Heroes.
- Created content for websites and online publications.
- Enhanced website traffic by creating engaging and shareable threads or articles, and social media content.
- Streamlined content production processes through effective project management and collaboration with team members.
- Utilized multimedia elements in posts to complement written content, offering richer user experience.
- Conducted interviews with creative and entertainment industry experts, such as producers and artists, to produce exclusive content for the website.
Floor Director Intern
TVRI
07.2017 - 09.2017
- Maintained a clean and organized studio environment, contributing to an efficient production process.
- Interacted positively with actors and actresses when escorting to and from trailers during filming.
- Supervised wardrobe, hair, and makeup needs for several actors simultaneously on remote shoot location.
Education
Bachelor of Communications - Advertising And Marketing Communication
Mercu Buana
Jakarta 04.2001 -
Diploma - Communications
IPB University
Bogor, Indonesia 04.2001 -
No Degree -
46 Senior High School
Jakarta, Indonesia 04.2001 -
Skills
Adaptability
Teamwork and collaboration
Effective communication
Relationship building
Multitasking
Attention to detail
Project management
Documentation
Script writing
Software
Adobe Premiere Pro
Canva
Microsoft Word
Microsoft Excel
Interests
Traveling
Video Editing
Timeline
Partnership & Creator Coordinator
Springboard
04.2022 - 01.2025
Content Writer
KASKUS Networks
10.2018 - 04.2022
Floor Director Intern
TVRI
07.2017 - 09.2017
Bachelor of Communications - Advertising And Marketing Communication
Mercu Buana
04.2001 -
Diploma - Communications
IPB University
04.2001 -
No Degree -
46 Senior High School
04.2001 -
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