Kumala Chen

- Development and implementation of marketing strategies to promote products and services.
- Analyzing market trends and consumer behavior to inform promotional efforts and product development.
- Coordinating with cross-functional teams to ensure alignment in marketing initiatives and execution.
- Managing the execution of marketing campaigns across various platforms to increase brand visibility and sales.
- Executed product marketing and promotional activities, including new product launches, pricing strategies, and
marketing materials

- Creative direction for advertising campaigns, ensuring consistent branding across all channels of communication including print, digital, and social media platforms.

- Developed captivating landing pages designed specifically for tracking purposes while also driving higher conversion rates among prospective customers online.

- Oversaw marketing promotions and administrative functions, ensuring operational efficiency across
departments.
- Established and developed SOPs aligned with company culture.
- Managed administration operations including sales, purchasing, invoicing, and reporting.
- Conducted training sessions for administration and marketing teams.
- Monitored project progress and generated reports on sales, pending payments, and purchasing activities.

- Conducted market analysis, assessing competitor offerings and market requirements.
- Developed marketing strategies for IT accessories and tablets.
- Negotiated terms and established supplier relationships.
- Managed P&L;, ensuring financial targets were met.
- Executed product marketing and promotional activities.

- Oversaw marketing support and product marketing functions.
- Managed sales and marketing budget planning, control, and reporting.
- Conducted market analysis, competitor comparisons, and strategic marketing plans.
- Developed marketing strategies and business plans for Plasmacluster products.

- Focused on data collection and analysis for market research.
- Conducted assessments on price markets, market share, and equity.
- Evaluated marketing activities including programs, exhibitions, and branding efforts.
- Provided comparative analysis to enhance strategic marketing initiatives