Lachlan Dragwidge
Melbourne, Victoria
Summary
Dynamic and results-driven marketing graduate with a strong passion for the Australian sporting industry, seeking to leverage established skills in media marketing, brand promotion and customer service to drive engagement and growth for sports organisations. Equipped with hands-on experience in developing marketing strategies and managing digital media campaigns that have the potential to enhance fan interaction and brand awareness. Adept at utilizing data analytics to inform decisions and improve campaign effectiveness, and motivated to contribute positively to team dynamics while fostering community engagement.
Overview
6
6
years of professional experience
Work History
Mobile Barista
Hit&Run Drive By Coffee
01.2019 - 10.2024
- Promoted a welcoming atmosphere by greeting customers with a friendly demeanor and promptly addressing their caffeine needs.
- Maintained a clean and organized workspace for optimal productivity and safety.
- Maintained efficient business financial reporting, inventory and stock levels on a daily/weekly basis.
- Managing a weekday customer base of 15 clients and a weekend customer base of 1 sporting club and 2-5 real estate auctions.
Assistant Category Manager
Bapcor Retail
07.2023 - 08.2024
- Analysed sales and market data to identify new growth opportunities for the category.
- Collaborated with e-commerce teams to ensure consistent online representation of products within the category across all channels.
- Optimised product assortment by regularly reviewing sales performance and making data-driven decisions on SKU additions or discontinuations.
- Worked closely with store operations teams to address any issues impacting category performance at a local level, tailoring strategies as needed for 150 different store locations.
- Collaborated with cross-functional teams to plan and execute successful marketing campaigns.
Account Executive
Channel 9 Melbourne
12.2022 - 06.2023
- Established long-lasting relationships with key decision-makers within 15 different client organizations, solidifying the company's reputation as a trusted partner in their respective industries.
- Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
- Exceeded sales targets consistently by identifying new business opportunities and creating customized solutions for clients.
- Developed detailed reports analyzing account performance data, providing valuable insights for future strategy adjustments or improvements.
Education
BBA - Marketing & Human Resource Management
Monash Universty
Caulfield, Melbourne07.2023
High School Diploma -
Keysborough Secondary College
Keysborough, Melbourne11.2018
Skills
- Team player and outgoing personality
- Data-driven decision-making
- Supplier negotiation
- Client Relationship Building
- Written and verbal communication
- Performance Tracking
- Video Editing and Content Creation
Video Editing & Content Creation
A comprehensive understanding of the shooting, editing and presentation process of engaging content tailored to a brands target audience.
Timeline
Assistant Category Manager
Bapcor Retail
07.2023 - 08.2024
Account Executive
Channel 9 Melbourne
12.2022 - 06.2023
Mobile Barista
Hit&Run Drive By Coffee
01.2019 - 10.2024
BBA - Marketing & Human Resource Management
Monash Universty
High School Diploma -
Keysborough Secondary College
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