Legina Argarini
Yogyakarta,YO
Summary
Adept Senior Fashion Designer with a proven track record at PT BUSANAREMAJA AGRACIPTA, elevating brand recognition through innovative designs and trendsetting collections. Skilled in CAD software and fashion illustration, Excel in fostering relationships and effective communication, ensuring designs meet market demands and quality standards. Achieved increased customer satisfaction and brand loyalty through creative vision and collaborative design efforts.
Overview
17
17
years of professional experience
Work History
Senior Fashion Designer
PT BUSANAREMAJA AGRACIPTA
09.2018 - Current
- Have collaborated effectively with marketing teams to create visually captivating campaigns that showcased new collections successfully.
- Oversaw successful seasonal collection launches, coordinating design, production, and marketing efforts to achieve desired results.
- Cultivated an understanding of global fashion trends, ensuring designs remained relevant and appealing to diverse markets.
- It maintained a comprehensive knowledge of textiles and fabrics, utilizing this expertise to create comfortable yet stylish garments that appealed to discerning consumers.
- Elevated brand recognition by developing innovative and trendsetting fashion designs.
- Sketched artistic and fresh designs for consideration.
- Clearly communicated design revisions to members of a fashion design team.
- Conducted fittings and adjusted designs to produce comfortable and appealing final products for clients.
- Created and presented design collections to buyers and other industry professionals to generate interest and secure orders.
- Designed seasonal styles according to upcoming trends and popular color palettes.
- Selected fabrics, patterns and trims to use in final designs and meet desired aesthetics and quality standards.
- Created detailed measurement and construction specifications for design to be executed appropriately by production teams.
- Followed market trends and research to establish innovative product offerings for consumers.
- Designed sampling displays to enhance consumer interest.
- Gathered information from vendors regarding market trends and competitor activity.
- Used drawing, computer-aided design (CAD) by Adobe Photoshop, Adobe Photoshop and 3D CLO techniques to develop ideas and communicate strategies to others.
- Oversaw production fashion line from concept to completion.
- Conducted market research to identify emerging trends, guiding the development of new collections accordingly.
- Developed and maintained relationships with suppliers, vendors and other industry professionals to stay informed about new developments and resources available.
- Optimized garment fit by collaborating with pattern makers during product development stages; ensuring consistent sizing across all collections.
- Redesigned underperforming collections, leading to improved brand perception and increased revenue.
- Managed budgets for design projects, ensuring cost-effective solutions while maintaining artistic vision.
- Participated in trade shows to showcase garments and attract buyers.
- Collaborated with marketing teams for successful campaign launches, resulting in increased sales.
- Coordinated design process for multiple brands from concept sketches through final adoption.
Senior Fashion Designer
Busana Apparel Group
04.2014 - 08.2018
- Demonstrated strong organizational and time management skills while managing multiple projects.
- Developed and maintained courteous and effective working relationships.
- Proved successful working within tight deadlines and a fast-paced environment.
- Learned and adapted quickly to new technology and software applications.
- Strengthened communication skills through regular interactions with others.
- Paid attention to detail while completing assignments.
- Organized and detail-oriented with a strong work ethic.
- Managed time efficiently in order to complete all tasks within deadlines.
- Excellent communication skills, both verbal and written.
- Skilled at working independently and collaboratively in a team environment.
- Developed unique fabric patterns and textures, setting new industry standards for quality and creativity.
- Championed diversity and inclusivity in design, creating collections that catered to a broad range of body types and personal styles.
- Streamlined design processes, reducing overall project timelines without compromising on quality or innovation.
- Coordinated design process for multiple brands from concept sketches through final adoption.
- Collaborated with textile designers, patternmakers and sample makers to bring designs to life and meet target market needs.
- Conducted market research to identify emerging trends, guiding the development of new collections accordingly.
- Used drawing, computer-aided design (CAD) and draping techniques to develop ideas and communicate strategies to others.
Tour & Travel Consultant
PT ANTA VAYA
10.2011 - 09.2013
- Built strong relationships with clients through exceptional communication and personalized service.
- Arranged travel accommodations for groups, couples, executives, and special needs clients.
- Updated and maintained customer databases to increase customer retention.
- Organized trips for individual, family and business travelers.
- Informed clients of travel policies and utilized preferred vendors to maximize company profits
- Worked closely with clients to understand unique needs and meet specific travel desires.
- Collaborated with team members to optimize travel recommendations and share industry knowledge.
- Exceeded customer service satisfaction standards by understanding and anticipating clients' expectations.
- Managed approximately 30 incoming calls, emails, and faxes per day from customers.
Junior Underwear Designer
PT INDONESIA WACOAL
09.2007 - 11.2010
- Used Adobe Creative Suite to edit images for use in marketing materials and website content.
- Collaborated with senior management to develop, review and finalize design concepts.
- Obtained approval of concepts by submitting rough drafts to management or to client.
- Leveraged industry knowledge and emerging trends to build innovative messaging and bring design concepts to fruition.
- Developed innovative design concepts for improved brand recognition and customer engagement.
- Analyzed user behavior and feedback to optimize design and user experience.
- Utilized various software programs, creating 3D models of design concepts.
- Applied skill in color theory and composition to bring client visions to fruition.
- Developed new product design system to improve efficiency and productivity.
- Assisted in development of new materials for design projects.
- Coordinated with other departments to comply with industry regulations.
Education
Diploma of Fashion Design - Fashion Design
LaSalle College International
Jakarta, IndonesiaSkills
- Fashion Illustration
- Creative vision
- Fashion styling
- Fabric sourcing
- Color theory
- CAD software proficiency
- Trend Analysis
- Fashion sketching
- Sample management
- Design collaboration
- 3D Design Skills
- Fashion design
- Garment design
- Sketch drawings
- Creative Thinking
- Effective Communication
- Sample Preparation
- Adobe Photoshop
- Visual Communication
- Concept Development
- Brand Development
- Adobe Illustrator
- Marketing support
- Fashion events
Timeline
Senior Fashion Designer
PT BUSANAREMAJA AGRACIPTA
09.2018 - Current
Senior Fashion Designer
Busana Apparel Group
04.2014 - 08.2018
Tour & Travel Consultant
PT ANTA VAYA
10.2011 - 09.2013
Junior Underwear Designer
PT INDONESIA WACOAL
09.2007 - 11.2010
Diploma of Fashion Design - Fashion Design
LaSalle College International
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