Leo Pradana

Role, Responsibility, and Expertise:

• Creative Director
• Business Development
• R&D & Fabric Craftsmanship
• Product Development
• Managing Overall Business Operation
• External Communication & Community Relation
• Creative Campaign Development
• Sustainable Campaign Development
• Institutional & Educational Program Development
• Online Media & Digital Marketing
• Offline Events Management
• Customer Relationship Management
• External Collaboration Program Director

Detail Activity:

• Developed high-impact creative approach for company brand, product, and collection campaigns from concept to completion
• Managed campaigns with specific focuses in order to meet unique creative visions
• Evaluated team ideas and translated into actionable project plans
• Sketched artistic and fresh designs for consideration
• Designed new fabric style and specification for seasonal styles
• Selected fabrics, design patterns and trims to use in final designs and meet desired aesthetics and quality standards
• Developed and maintained relationships with suppliers, vendors and other industry professionals
• Worked with photographers and stylists to showcase products
• Oversaw production fashion line from concept to completion
• Collaborated with stylists and photographers to create creative fashion campaigns
• Developed strategic communication and marketing plans
• Created creative briefs and timeline to manage creative process from concept to completion
• Designed creative strategies to raise brand awareness and engagement for company brand
• Directed and supervised team of designers
• Negotiated contracts with vendors and suppliers to establish effective and fair working system
• Mentored and trained junior designers to help enhance skills and capabilities
• Developed artistic visual products while working within defined sustainable, natural dye, and organic material technical constraints
• Monitored progress of projects, keeping on schedule and within budget
• Analyzed data and metrics to measure success of campaigns and adjust strategies accordingly
• Implemented strategies for promoting campaigns on social media
• Directed photo shoots for print and digital media
• Developed strategic communication and marketing plans
• Developed event strategies to promote sales marketing growth
• Hosting of online and offline events
• Collaborated with team members to help expand marketing channels
• Scheduled social media postings to advertise products and generate site traffic

Position: Human Capital & Organization Analyst
Status: Full time, Permanent
Job Activity Ratio:

85% Planning & Development Activities

15% Operational Activities

Role and Responsibilities in this position:
Provide organizational strategy to all functions within the organization based on Human Capital productivity and labor cost effectiveness and efficiency.

Detail activities:

• Product Planning Function (core business function)
• Marketing Function (core business function)
• Logistic Function (core business function)
• Lexus Brand (core business function)
• Corporate Function
• Finance and Accounting Function
• IT Function
• Government Relations Function

Level of daily internal communication and coordination:
50% work coordination and negotiation with level of Board of Directors and Managers
40% work coordination with various management level within the organization
10% work coordination with direct labors

Core Organization Development Dedicated Scope of Work:

• As appointed as one HR analyst for massive organization change in 2015-2016
• Organization KAIZEN Process
• HOSHIN KANRI Alignment and Deployment
• Business Process Design - Every function within organization
• Organization Design of Structure and Change
• Core, Leadership, and Functional Competency Development
• Manpower Planning
• Workload and Productivity Analysis
• Manpower Requisition Eligibility
• Labor Ratio Composition
• Core and Non-Core Job design
• Organization Review and Management
• Career Path Development
• Direct & Indirect Labor Productivity Parameter and Monitoring
• Job Evaluation and Analysis through Interview
• Role & Responsibilities development for positions as well as functions
• Outsource Management (Labor Supply & BPO)
• Labor risk identification

• Designed and implemented social media strategies to align with business goals
• Monitored online presence of company's brand to engage with users and strengthen customer relationships
• Increased customer engagement through social media
• Developed marketing content such as blogs, promotional materials, and advertisements for social media
• Analyzed and reported social media and online marketing campaign results
• Created and implemented impactful strategies to increase company brand awareness and engagement
• Conducted research to determine current benchmark trends and audience preferences
• Collaborated with team members to develop creative campaigns for social media platforms
• Developed and managed content calendars for each platform to establish timely and relevant posts
• Cultivated strong corporate image and identity with clear branding
• Taught in-house employees strategies for successful internal and external communications

Notable Clients:

• Univlever - CLEAR TikTok and Instagram (Corporate)

Content Production and Management https://www.tiktok.com/@clearindonesia

https://www.instagram.com/clearindonesia/

• MURI - Museum Rekor-Dunia Indonesia (Corporate)

Social Media Manager

https://www.instagram.com/muri_org/

• IMAJI Studio (Local Brand)

All Campaign and Social Media Manager

https://www.instagram.com/muri_org/

• Rise N Shine by Raissa (Local Brand)

Instagram Content Production

https://www.instagram.com/rns_byraisa_/

• PRABU Indonesia (Local Brand)

Editorial Photography and Videography Production Manager

https://www.instagram.com/prabu.indonesia/

• And many more, full PDF Portfolio will send separately

Social Media and Photography Event:

• Led and managed internal and external teams to plan and implement project tasks related ti Digital Campaign for company
• Managed company's social media accounts
• Developed and implemented digital marketing campaigns and offline event in form of Photography Competition to build company awareness to new communities
• Increased customer engagement through social media
• Designed and implemented social media strategies to align with business goals
• Collaborated with team members to develop creative campaigns for social media platforms
• Managed relationships with third-party vendors and suppliers to establish timely delivery of services
• Developed relationships with influencers to grow reach of company and create wider visibility
• Coordinated with internal staff and make photography documentation brief for domestic or international record holding event
• Nurtured and built relationships with community, venues, people in different industries and background to obtain collaborative relationship
• Coordinated with sales and marketing teams to manage event budget and spending
• Generated ideas to enhance and expand current company's Art & Culture campaign and events

Yearly Book Development:

• Create Yearly Record Book, explore new design design, publishing strategy, and managed asset acquisition
• Collaborated with editorial team, writers, marketing team, and other external collaborators to meet desired content goals for Yearly Record Book
• Drove accuracy of content through careful proofreading and fact-checking
• Worked with graphic artists, post-production team members and other specialists to produce best and exclusive Yearly Record Book design
• Provided concise and constructive editorial feedback to writers to improve article and story writing

• Managed inventory control, cash control, and store opening and closing procedures.
• Supervised guests at front counter, answering questions regarding video game products.
• Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
• Completed point of sale opening and closing procedures.
• Set effective store schedules based on forecasted customer levels, individual employee knowledge, and service requirements.
• Upheld and communicated store programs and standards to employees for optimal quality, freshness, safety and cleanliness.
• Supervised creation of exciting merchandise displays to catch attention of store customers.
• Scheduled employees for shifts, taking into account customer traffic and employee strengths.

Consumer Business, Risk Management Department
Position: Official Assistant - Officer Level Analyst
Status: Full time - Permanent
Job Activity Ratio:

70% Operational Activities

30% Planning and Development Activities

Daily Operational Activities:

• Application analysis
• Customer approach (internal and external authentication)
• Decision making as consultant for customer eligibility of products (Credit Card and Personal Loan) from point-of view of Risk Management
• Risk identification and strategy development
• Risk investigation and consultation
• Further development in working system within department
• As designated person communicate with different departments for any risk related issues
• Case escalation to different departments

Weekly Operational Activities:

• Delinquent customer review and investigation process
• Customer approach by phone call (when necessary) with in-depth analytical method
• Maintain cases to be closed on time by each team member
• Case escalation to other departments in order to maintain flow of information

Monthly Planning Activities:

• Prepare Report for - Approved Card (straight to process card) or Potential Loss
• Potential Fraud - Potential Loss and Fraud Analysis by Regions, Trends, and Potential Product Loss as basis to expand Parameters
• Maintain and Prepare Report for - Potential Fraud/Bad Company by Region and input result to master data base as basis to prevent any more incoming from listed company names
• Case escalation to other department
• Maintain feedbacks from other unit related to cases

Workplace Achievements:

• Best Performance MD Officer Analyst (February 2010, May 2010, June 2010, July 2010, August 2010, September 2010)
• Certified BSMR (Risk Management Association of Indonesia)
  Training - 1st Grade with Score: 87 out of 100