Summary
Overview
Work History
Education
Skills
Core Skills
Affiliations
Certification
Timeline
Generic
Leonita Citra Anggraeni

Leonita Citra Anggraeni

Brand & Communication | Graphic Designer | Trainer | Assessor Competency
Bogor,Bogor

Summary

I am a strategic and creative professional with over a decade of experience, passionate about driving engagement and fostering skill development. Beginning my journey as a Graphic Designer during university, I quickly established expertise in visual content creation, branding, and digital media (Adobe Photoshop, Illustrator, After Effects, Premiere, etc.). This strong foundation has propelled me into key roles as a Marketing Lead, Trainer, and National Competency Assessor. I excel at crafting innovative marketing campaigns, delivering impactful training, and ensuring competency standards are met. A dedicated fast learner with exceptional analytical and interpersonal skills, I am committed to transforming visions into tangible results and empowering growth.

Overview

11
11
years of professional experience
13
13
years of post-secondary education
4
4
Certifications
2
2
Languages

Work History

Marketing Lead and Trainer

PT Cendekia Data Andalan
02.2021 - Current
  • As Marketing Lead: Develop and execute comprehensive marketing strategies, Lead and optimize all digital marketing channels, Maintain and enhance Data Academy's brand identity, Explore and manage partnerships or collaborations, Track, analyze, and report on the performance of all marketing initiatives, Provide regular insights and recommendations, Collaborate closely with the sales/admissions team, Potentially manage and mentor junior marketing staff or interns, Conduct in Annual Events, as Committee and Developer; Develop Digital Campaign; Do Documentaries Internal or External Event; Conduct in Digital Training Video.
  • As Trainer: Training Preparation for Module and Use Case; Coordinate the day-to-day administration and logistics of the scheduled online training courses; Set up and support the delivery of online training courses.
  • Project: Data Science National Tournament (TSDN) as Chairman of the committee; Data Enthusiast Day as General Committee Section; Digital Training Video as Assistant Videographer; Video Company Profile as Marketing Strategist.

Competency Assessor and Marketing Communication

LSP Data
09.2022 - Current
  • As Competency Assessor: My primary role is to evaluate and ensure that test participants (assess) possess the required knowledge, skills, and work attitudes aligned with established national competency standards by BNSP. Starting from assessment planning, execution, decision making and reporting for final competency status.
  • As Marcomm: My core responsibility is to strategize, develop, and execute communication initiatives to promote LSP Data's professional certification services in Data Science and Artificial Intelligence, attract prospective candidates, and build strong brand recognition within the tech and education sectors.

Graphic Designer

PT. Paramount Enterprise International.
01.2018 - 01.2020

This role focuses on creating and managing all promotional and operational marketing materials, encompassing both print (posters, flyers, brochures, hotel profiles, business cards) and digital media (interactive videos for social media). Key responsibilities include cross-departmental collaboration with Food & Beverage, Room Sales, and E-commerce to formulate marketing strategies and regularly update sales and promotional content. Additionally, the role involves developing and coordinating various events, including seasonal gatherings, ensuring seamless inter-departmental collaboration to enhance room environment, seasonal activities, and promotions, ultimately driving digital campaign engagement.

Marcomm & Graphic Designer

PT Gapura Kencana Abadi
01.2016 - 01.2017

My role centers on boosting company exposure through strategic media relations and quality coverage. I cultivate strong ties with media, community, and key partners. I am responsible for developing and managing all promotional materials, from print (posters, flyers, brochures, sales kits, business cards) to dynamic digital content (interactive videos for social media, digital campaigns). I collaborate closely with sales and e-commerce teams to define winning marketing strategies, regularly update materials, and orchestrate engaging events, ensuring seamless cross-departmental coordination to maximize audience reach and engagement.

General Admin

PT Agung Podomoro Land
01.2015 - 01.2016
  • Receive Checks and Cash for Deposit, verify amounts, and check accuracy of deposit slips.
  • Count and Balance currency.
  • Preparing for vendor payments.
  • Synchronizing vendor reports for payment and evaluation.
  • Grand Taruma is a residential development in Karawang, West Java, on an area of 45.9 hectares with direct access to the Jakarta - Cikampek toll road. Grand Taruma was developed by Agung Podomoro Land to meet the growing demand for housing as a result of the growth of industrial factories in Karawang.

Graphic Designer

PT HM Sampoerna, Tbk
01.2014 - 01.2015
  • Develop Promotional Material for Employer Branding.
  • Making Newspaper Ads for INKOMPASS GLOBAL INTERNSHIP PROGRAM.
  • Making Launching Event for MAP 2.0 (one of the HR Programs).
  • Internal Campaign Referral Program.
  • Conduct in Assessment Day of INKOMPASS GLOBAL INTERNSHIP PROGRAM for Indonesian Students.
  • Sampoerna is the leading tobacco company in Indonesia. We produce some of the best-known kretek (clove) brand families, such as Sampoerna A, Sampoerna Kretek, Sampoerna U and the legendary 'King of Kretek', Dji Sam Soe. The subsidiary of PT Philip Morris Indonesia (PMID) and an affiliate of Philip Morris International Inc., the world’s leading international tobacco company.

Education

Bachelor of Arts - Visual Communication Design

Multimedia Nusantara University
Tangerang, Indonesia
04.2001 - 01.2014

Skills

Core Skills

Adobe Photoshop, Adobe Illustrator, Adobe Lightroom, Adobe After Effects, Adobe Premiere, iMovie, Keynote, Corel Draw, Adobe Photoshop, Adobe Illustrator, Adobe Lightroom, Adobe Premiere Pro, Adobe After Effects, Windows, iOS

Affiliations

Asosiasi Data Sains Indonesi (ASDASI)

Certification

STEPS Training by Phillip Morris International

Timeline

Junior Office Operator by BNSP

01-2023

Competency Assessor and Marketing Communication

LSP Data
09.2022 - Current

Competency Assessor by BNSP

09-2022

Adobe Certified Professional

05-2022

Marketing Lead and Trainer

PT Cendekia Data Andalan
02.2021 - Current

Graphic Designer

PT. Paramount Enterprise International.
01.2018 - 01.2020

Marcomm & Graphic Designer

PT Gapura Kencana Abadi
01.2016 - 01.2017

General Admin

PT Agung Podomoro Land
01.2015 - 01.2016

STEPS Training by Phillip Morris International

03-2014

Graphic Designer

PT HM Sampoerna, Tbk
01.2014 - 01.2015

Bachelor of Arts - Visual Communication Design

Multimedia Nusantara University
04.2001 - 01.2014
Leonita Citra AnggraeniBrand & Communication | Graphic Designer | Trainer | Assessor Competency