Liebig Sulijanto
Jakarta
Summary
Director of Sales & Marketing with 20+ years of experience in business strategy, negotiation and market analysis. Proven leader in driving revenue growth, building client partnership and leading high performing teams to exceed targets.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Director of Sales & Marketing
PT. Astrindo Senayasa
09.2018 - Current
- Develop and execute overall sales and marketing strategies aligned with corporate objectives to drive revenue growth and market expansion.
- Provide strategic leadership for sales and marketing, setting vision, goals, and integrated plans to drive sustainable revenue growth.
- Identify and analyze new business opportunities, strategic clients, industry trends for IT solutions.
- Direct business development initiatives, including negotiations of high-value IT contracts and partnerships with technology providers.
- Build and maintain strong relationships with key enterprise clients, vendors, and channel networks, ensuring long-term business success.
- Report to the board on sales forecasts, revenue performance, ROI of campaigns, and business development outcomes.
- Oversee brand positioning, digital campaigns, and market communications to strengthen company visibility and reputation.
General Manager in Sales & Marketing
PT. Astrindo Senayasa
09.2012 - 08.2018
- Manage daily sales operations, leading a team of branches and sales managers to achieve revenue goals.
- Maintains sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors.
- Implements national sales programs by developing field sales action plans.
- Engage and establish a good relationship with all brand owners (principal), potential dealers and other parties related to sales.
- Provide input on market research, competitor analysis, and customer feedback to shape future product and service strategies.
Senior Sales & Marketing Manager
PT. Topjaya Sarana Utama – TOSHIBA
03.2008 - 08.2012
- Developing national sales campaign and trade promo by considering budget, market condition, competitor activities and dealer needs.
- Analyzing business development, sales forecast, production planning, inventory level by using PSI data and monitoring market trends.
- Managing branches and sales team in line with company strategy and target.
- Identify, develop, and evaluate sales plan and marketing strategy, based on knowledge of establishment objectives, market characteristic and cost.
- Specifying market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers.
- Responsible for strategic direction of all communications for both Above The Lines (ATL) activities and Below The Line (BTL) activities.
Marketing Manager
PT. Topjaya Sarana Utama – TOSHIBA
03.2006 - 02.2008
- Identify, develop, and evaluate sales plan and marketing strategy, based on knowledge of establishment objectives, market characteristic and cost.
- Specifying market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers.
- Responsible for strategic direction of all communications for both Above The Lines (ATL) activities and Below The Line (BTL) activities.
Senior Export Marketing Supervisor
PT. Surya TOTO Indonesia
06.2003 - 02.2006
- Entrepreneurial experience includes: concept creation, market research, product definition, strategy setting, product design, packaging, and branding.
- Managed and supervised sales administrators and marketing executives who responsible for contract negotiation, purchase order review, document control procedures, shipment prioritization, and factory order generation.
- Negotiated with overseas customers by beating competitors in Hongkong, China, Brunei Darussalam, Singapore, and Malaysia.
- Used TQM methods to achieve significant cost reductions and productivity improvements, via personnel training and development.
Education
Master of Science in Management -
Colorado Technical University
Colorado06-2002
Bachelor of Business Administration -
Parahyangan University
Bandung09-1999
Skills
- Strategic Thinking
- Leadership & Team Management
- Sales Expertise
- Marketing Expertise
- Data Analysis & Forecasting
- Negotiation & Client Relations
- Communication & Interpersonal Skills
- Innovation & Adaptability
Certification
SAP Educational Services America
- Sales & Distribution - April 2003
Timeline
Director of Sales & Marketing
PT. Astrindo Senayasa
09.2018 - Current
General Manager in Sales & Marketing
PT. Astrindo Senayasa
09.2012 - 08.2018
Senior Sales & Marketing Manager
PT. Topjaya Sarana Utama – TOSHIBA
03.2008 - 08.2012
Marketing Manager
PT. Topjaya Sarana Utama – TOSHIBA
03.2006 - 02.2008
Senior Export Marketing Supervisor
PT. Surya TOTO Indonesia
06.2003 - 02.2006
Master of Science in Management -
Colorado Technical University
Bachelor of Business Administration -
Parahyangan University