Lisa Indriyadi

• Develop and Execute Marketing Strategy: Create and implement comprehensive marketing plans to drive user growth and business expansion for Gojek’s transport services.
• Analyze and Optimize Performance: Use reports and tools to generate insights, solve challenges, and recommend strategies for improving marketing performance, budgeting, and customer retention.
• Manage Budget and Creative Oversight: Oversee a $20 million budget and manage all aspects of creative, promotional, PR, digital, and social media campaigns.
• Lead Cross-Functional Teams: Coordinate with internal teams (Creative, Product, CRM, Finance, etc.) and collaborate with local and central teams to align priorities and turn insights into actionable plans.

• Overseeing all marketing activities to GSK’s Indonesia main product that drive 60% of the business
• Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
• Researched market trends to identify customer needs and preferences for strategic planning.
• Planned, implemented, and tracked sales and marketing strategies to promote brand products.

Direct Report to Customer Engagement Director

• This role aims to drive business performance through organizational responsibility for Salesforce Effectiveness and Multi-Channel Marketing
• Analyzed customer data to identify trends and anticipate customer needs.
• Developed and implemented strategies to increase customer satisfaction and engagement.

Reporting to Senior Product Manager

• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic.
• Optimized email campaigns to increase open and click-through rates.
• Collaborated with sales, marketing, and support teams to launch products on time and within budget.

Management trainee program focusing on Commercial Field (Sales and Marketing)

• Responsible for Dettol and Vanish
• Researched and recommended improvements to product development plans.
• Tested completed projects for functionality and implemented changes to production methods to rectify issues in final products.
• Identified new ideas, products and/or features that improved customer satisfaction, reduced costs and kept product line in forefront of industry.
• Worked with marketing and service managers to understand customer desires and obtain feedback.