Lisa Riani
Sr. Officer Trade IM3
Jakarta
Summary
Highly motivated and results-driven professional with over 13 years of experience in the Telecommunications Industry, specializing in Modern Channel and Trade Marketing and system digitalization. Successfully led the development and execution of strategic partnerships, resulting in revenue growth for over 20 partner Modern Channels and maintain more 180K retailer active.
Known for expertise in developing and executing effective marketing strategies, as well as fostering strong relationships with stakeholders to achieve business objectives.
Proven ability to translate strategy into action, demonstrated by track record of increasing business volume and implementing processes that drive profitability.
Overview
14
14
years of professional experience
4
4
years of post-secondary education
Work History
Senior Officer Trade IM3
PT Indosat, Tbk
4 2023 - Current
- Designed strategy trade revenue programs & policy for outlets to optimize distribution strategies in the market
- Budget Management, ensured all budget and trade marketing activities complied with internal financial policies and external regulations
- Market Analysis & Insights, conducted in-depth market analysis to identify growth opportunities and assess competitive landscape.
- To coordinate with internal and external stakeholder, fostered strong relationships with external partners to ensure seamless execution and maximum impact.
Senior Officer Online & Digital Channel
PT Indosat, Tbk
2021.05 - 2023.03
- Ensure and Manage Prepaid Sales through Online & Digital Channel and focusing in High Value Customer
- Manage & Maintain Online & Digital Channel Partner by increasing width and depth of this distribution channel
- Plan all growth driver accordingly
- Build the action plan to implement channel strategy and ensure its execution and tracing down until touch point level.
- Developing a trusting relationship between major partner and company
Senior Officer Modern & Gadget Retail
PT Indosat, Tbk
2014.08 - 2021.04
- Ensure and Manage Prepaid Sales through Modern & Gadget Retail Channel
- Responsible to Manage product availability, visibility and new subs acquisition on Modern Retail, Gadget and Alternative Channel
- Manage & Maintain Modern & Gadget Retail Digital Channel Partner by increasing width and depth of this distribution channel
- Build the action plan to implement program and channel strategy, and ensure its execution and tracing down until store level.
Officer Modern Retail & International Partner Channel
PT Indosat, Tbk
2011.03 - 2014.07
- Responsible to Manage sales program in Modern Retail (hypermarket, supermarket & minimarket)
- Build the action plan to implement program and channel strategy, and ensure its execution and tracing down until store level.
Education
Bachelor's degree - Computer Science and Information Technology
Putra Indonesia University “YPTK”
Padang, SB 2004.08 - 2008.03
Skills
- Strategic Partnership
Business Planning
- Others: cost efficiency, process improvement
Data Analytics
Key Personalities
- Persistent
- Autonomous
- Effective leadership
- Team player
- Excellent communication
- Fast learner
- Problem solver
Timeline
Senior Officer Online & Digital Channel
PT Indosat, Tbk
2021.05 - 2023.03
Senior Officer Modern & Gadget Retail
PT Indosat, Tbk
2014.08 - 2021.04
Officer Modern Retail & International Partner Channel
PT Indosat, Tbk
2011.03 - 2014.07
Bachelor's degree - Computer Science and Information Technology
Putra Indonesia University “YPTK”
2004.08 - 2008.03
Senior Officer Trade IM3
PT Indosat, Tbk
4 2023 - Current
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