Liswati Wina Hung
Gading Serpong
Summary
Hardworking, detail-oriented individual with strong leadership skills. Thrives in fast-paced working environments and excels both independently and as a team leader. 4 Years of experience as a customer-oriented General Manager, with a focus on increasing revenues and expanding margins. Adaptive and deadline-oriented, consistently executes and completes multiple projects in high-stress environments. Meticulous leader and strategic planner with comprehensive managerial acumen. Offers a vision and motivational acumen that drives success.
Overview
24
24
years of professional experience
4
4
Languages
Work History
General Manager Ladies, Intimate, Beauty and Bags
PT. Matahari Department Store
Tangerang, Banten
01.2020 - Current
- Responsible for leading the merchandising team, developing and implementing strategies to drive sales growth, improve profitability, and enhance customer satisfaction.
- Managed both Private Label and Consignments brands performance over 150 stores offline and online platform execution and ensures pricing decisions, promotional strategies, and marketing activities support the financial objectives
- Analyzed market trends/data to identify potential opportunities for business growth within existing or emerging markets successfully.
- Implemented operational strategies and effectively built customer and employee loyalty.
- Led team to exceed sales targets, implementing motivational incentives and comprehensive training programs.
Division Manager Mens World
PT Matahari Department Store
Tangerang, Banten
10.2016 - 12.2019
- Responsible overall business growth category men's wear (Private Label & Consignment)
- Develop strategic & merchandise business plan by brand/category both private label & consignment
- Monitor daily business activities , directing buying team & decision maker
- Report to General Manager
Division Manager Intimate World
PT Matahari Department Store
01.2016 - 09.2016
- Responsible overall business growth category Intimate (Ladies Underwear & Sleepwear)
- Develop strategic & merchandise business plan by brand/category growth Sales & Profit
- Monitor daily business , directing buying team & decision maker
- Report to General Manager
Senior Buyer Ladies World
PT Matahari Department Store
Tangerang, Banten
04.2011 - 12.2015
- Responsible to develop detailed Merchandising business plan on the category growth
- Responsible to build and buying the collection quarterly/seasonal
- Monitoring daily business, actively strategizing and directing the business
- Report to Divisional Manager
Category Manager
PT Sepatu Bata tbk
Jakarta, Jakarta
01.2010 - 12.2011
- Responsible to develop detailed business plan on the category growth
- Responsible to plan product range selection and sourcing, actively strategizing and directing the business
- Responsible on the shoes line building and give direction to shoe design center on developing product maximizing market opportunities
- Analyze market potential and monitoring sales performance weekly basis (over 550 stores across Indonesia)
- Reporting to Head of Merchandising
Senior Manager, Go to Market
PT adidas Indonesia
Jakarta, Jakarta
01.2008 - 12.2009
- Responsible to develop detailed GTM plans mid and long term strategies for product in the country by aligning wholesale, retail, communication and sports marketing
- Drive the development and co-ordination of the country Go-to-Market plan with area SEA category management
- Monitor and responsible for the financial targets and category growth
- Organize key account pre-line and sell-in meeting and ensure both sales and category target are aligned
- Analyze market data and trends for the further development of the brand in the country
- Reporting to Country Managing Director
Product Marketing Manager - Training/Tennis/Outdoor
PT adidas Indonesia
Jakarta, Jakarta
06.2006 - 12.2007
- Responsible to develop and guide the Sports Performance Business in Indonesia particularly in Training (Mens/Womens/Kids), Tennis, Non-Sport Specific and Outdoor
- Ensuring the granted categories meets its sales and margin target through accurate forecasting/planning and liquidation
- Build up the Sport Performance brand as a leader in the industry in line with the Global Guideline
- Influencing and facilitating the direct sale of adidas Sports Performance product to various clients at sell ins/ product / Trend information dissemination opportunities
- Develop and create footwear, apparel and bags special range for Indonesia market to cover various market level and consumer needs
- Reporting to Head of Sales and Marketing
Product Manager - Apparel
Trigaris Sportindo, PT (adidas Indonesia JV)
Jakarta, Jakarta
06.2005 - 06.2006
- Responsible to plan product range selection , actively strategizing and directing the Apparel business for adidas Indonesia
- Give direction to Sales / Customers on developing the Apparel business for the brand and maximizing market opportunities
- Ensuring the operational needs of the company (from the apparel business perspective) are met
- Analyze and report the effectiveness/success of the above strategies and report these on a monthly basis
- Developing and enhancing the apparel division business
- Actively support the other departments and promote cross department co-operation
- Reporting to Head of Sales and Marketing
Purchasing and Production Manager - Apparel
Trigaris Sportindo, PT (adidas Indonesia JV)
Jakarta, Jakarta
01.2001 - 06.2005
- Responsible in purchasing and production apparel products both International and Local
- Responsible in price negotiation , delivery performance and quality approval
- Developing SMU range needed in Indonesia market to met customer requirements
- Reporting to Head of Product Manager
Education
S1 - Marketing Management Degree
Bina Nusantara University
Jakarta, JKSkills
Business Leadership
Negotiation Skill
Apparel & Footwear Sourcing
Personal Information
- Date of Birth: 02/18/76
- Gender: Female
- Nationality: Indonesian
- Marital Status: Married
Timeline
General Manager Ladies, Intimate, Beauty and Bags
PT. Matahari Department Store
01.2020 - Current
Division Manager Mens World
PT Matahari Department Store
10.2016 - 12.2019
Division Manager Intimate World
PT Matahari Department Store
01.2016 - 09.2016
Senior Buyer Ladies World
PT Matahari Department Store
04.2011 - 12.2015
Category Manager
PT Sepatu Bata tbk
01.2010 - 12.2011
Senior Manager, Go to Market
PT adidas Indonesia
01.2008 - 12.2009
Product Marketing Manager - Training/Tennis/Outdoor
PT adidas Indonesia
06.2006 - 12.2007
Product Manager - Apparel
Trigaris Sportindo, PT (adidas Indonesia JV)
06.2005 - 06.2006
Purchasing and Production Manager - Apparel
Trigaris Sportindo, PT (adidas Indonesia JV)
01.2001 - 06.2005
S1 - Marketing Management Degree
Bina Nusantara University
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