Innovative Product Manager specializing in market trends and user experience research. Adept at facilitating collaboration across teams, leading to successful product launches and enhanced customer satisfaction.
Overview
4
4
years of professional experience
1
1
Certification
Work History
eCommerce Product Manager
Scentsy
Meridian
11.2023 - Current
Oversaw user experience enhancements on Scentsy.com to increase conversion rates, and average order value.
Trained team members on e-commerce tools and processes to improve operational efficiency.
Monitored customer feedback and market trends to identify potential e-commerce opportunities.
Conducted market research to uncover trends and opportunities for Scentsy.com.
Collaborated with cross-functional teams, including marketing, engineering, operations, and finance, to advance product initiatives.
Managed relationships with third-party vendors.
Marketing Technology Product Manager
Scentsy
Meridian
08.2021 - 11.2023
Conducted market research to identify customer needs and emerging trends.
Collaborated with engineering teams to establish product specifications and requirements.
Managed product lifecycle from concept to launch, including post-launch evaluation.
Facilitated clear communication between departments during product development.
Education
MBA - IT, Management
Western Governors University
Salt Lake City, UT
09-2019
Bachelor of Arts - Communications
Boise State University
Boise, ID
05-2014
Skills
Market research and competitive analysis
Data analysis and trend research
Cross-functional collaboration and leadership
Vendor management and stakeholder engagement
A/B testing and user experience research
Product vision and strategy development
Strategic planning and agile methodologies
Product roadmap and backlog management
Jira, Atlassian, and Rally expertise
Certification
Pragmatic Certified Product Manager - Pragmatic Institute