Madelyn Schuler

• Develop and execute strategic event sponsorship plans, including tradeshows and community events, to enhance brand visibility, drive market exposure, and support business objectives.
• Manage vendor relationships and oversee the budget for a variety of internal and customer events, including summer bashes, customer workshops, and president luncheons, ensuring seamless execution and alignment with business goals.
• Partner with marketing agencies and contractors, including digital marketing and graphic design teams, to develop visually compelling and impactful advertisements across billboards, direct mail, digital ads, and other platforms, ensuring cohesive brand messaging.
• Regularly update the website with engaging and SEO-friendly content, ensuring a seamless user experience.
• Attend and actively participate in company committees to contribute to community engagement and employee development initiatives.
• Craft and execute social media marketing campaigns to boost the company’s online presence and engagement, by expanding the company’s online presence to platforms including IG, FB, LinkedIn, Pinterest, TikTok, and establishing a blog on the website.
• Craft and execute various email marketing campaigns and ad campaigns; including Google, Meta, and Instagram ads.
• Oversaw the creation of sales and marketing collateral, ensuring alignment with overall business goals and customer expectations.

• Led and managed all website updates and day to day e-commerce operations to ensure optimal functionality and customer experience.
• Coordinated twice yearly artist meet and greets, which included: developing invites, managing guest lists and event marketing campaigns such as: social media highlights and Google advertisements.
• Develop and execute monthly social media calendar, while actively participating in product photoshoots to create compelling content for social platforms.
• Ensured the accuracy and effectiveness of all social media campaigns, tracking and analyzing results to achieve desired outcomes.
• Craft and execute website strategy including, monthly product launches, as well as various SEO friendly web edits.

Worked directly with the Creative Director to oversee marketing, data analytics, and the development of compelling promotional initiatives for multiple clients in an agency setting.

Project: Harrys of London

• Efficiently manage and allocate marketing budgets, taking charge of strategic planning for Meta, Google, and Instagram advertising, as well as curating engaging social media content.
• Collaborate seamlessly with cross-functional teams, including digital marketing, public relations, IT, and product brand teams, to successfully launch and execute comprehensive marketing strategies.
• Drive the development of a dynamic content calendar, meticulously planning yearly marketing schedules, ensuring a cohesive and strategic approach to content creation and distribution.
• Forge strong partnerships with operations, overseeing the intricacies of shipping logistics and warehouse management to guarantee a seamless and efficient process.

Project: T. Anthony Ltd

• Collaborated closely with the creative manager to enhance the brand’s digital presence, actively participating in photoshoots, executing seasonal campaigns, and strategically determining the online footprint.
• Assumed a leadership role in overseeing and collaborating with the internal marketing team to implement a comprehensive yearly marketing strategy, ensuring alignment of business objectives.
• Played a pivotal role in maintaining the brand’s image by working in tandem with the social media specialist, contributing to a cohesive and impactful online presence.

Project: Dee Ocleppo by Dee Hilfiger

• Spearheaded philanthropic initiatives, overseeing charitable campaigns focus on Breast Cancer awareness.
• Managed and optimized shipping operational procedures, ensuring efficient order processing.
• Collaborated closely with the social media team to develop and implement marketing strategies, and spearheaded the influencer outreach program.

• Collaborated closely with the merchandise team to strategically curate and showcase high-performing products, driving sales and optimizing product displays for enhanced customer engagement.
• Worked in tandem with the buying team to contribute insights and recommendations for e-commerce product purchases, ensuring alignment with market trends and customer preferences.
• Assumed responsibility for overseeing the creation and execution of product uploads, coordinating seamless product launches, and maintaining an efficient workflow.
• Played a key role in collaboration with the e-commerce team, contributing to the creation of compelling product copy for the website, ensuring accurate and persuasive descriptions to maximize online visibility and customer appeal.

• Led all operational activities within the United States fostering close collaboration with the international operations team
• Established and maintained a robust system for product uploads on the Shopify platform, ensuring accurate representation of the product catalog
• Coordinated seamlessly with the merchandising and photography teams to facilitate efficient product creation processes, aligning with brand standard and customer expectations
• Implemented rigorous stock and inventory monitoring processes, collecting and analyzing sales data to generate insightful weekly reports for informed decision-making
• Collaborated closely with the marketing and public relations team, contributing to the strategic planning and execution of an impactful influencer outreach program to enhance brand visibility and engagement

• Held a leadership role overseeing the comprehensive US operations of a B2B-based business, collaborated closely with European teams
• Collaborated closely with the warehouse team to effectively manage and streamline order fulfillment, optimizing logistics and maintain high standards of customer satisfaction
• Assumed responsibility for the supervision of all website functions, actively coordinating with the tech team to implement timely updates and enhancements, ensuring optimal user experience
• Facilitated seamless coordination with the European office, actively engaging in product launches