Marcello Laksono

• Introduced technologies/mediums that would eventually be made into short courses
• Handled and in charge of proposals directed towards diklat in BPSDMI and Kementrian Perindustrian.
• Established relationships with key decision-makers within customer's organization to promote growth and retention.
• Identified key products, services and customers and used data to devise innovative sales and marketing plans enabling dramatic growth.
• Streamlined operational efficiencies by delivering recommendations for knowledge-base processes and procedures.
• Consistently exceeded quotas through penetration of new accounts.

• Organized mini music festivals under the brand where we invite local upcoming artists
• Pre production specialist for video/audio content for promotion
• Recruited, hired and trained top candidates with eye for performance.
• Planned art and design requirements for different artists, management companies and internal teams.
• Negotiated contracts with stylists and photographers to organize photo shoots.
• Negotiated vendor contracts and services to meet budget requirements.

• Scheduled shoots and set up filming by communicating with talent and crew.
• Managed capture and editing of video footage to monitor consistency.
• Delivered branded content across film, broadcasting and advertising segments.
• Reduced production spending by monitoring budget and making adjustments.
• Completed all projects on-time and under-budget.

Digitized several pieces from poet Edwin Morgan for the Hunterian Art Gallery

• Handled and designed promotional social media and email blasts
• Contributed to mock-ups, email campaigns and social media content.
• Stayed updated with latest marketing concepts and techniques.
• Generated sponsorships with related and partnering entities to enhance marketing objectives.
• Handled onsite food photography.
• Helped with planning and hosting of marketing events.

• Established social media presence
• Handled collaborator projects
• Handled communication across multiple platforms
• Took part in live events in which the company took part as a sponsor.
• Tracked and analyzed web analytics to recommend proactive adjustments to strategies.
• Developed ads targeting specific users for key promotions.

• Wrote and co-wrote for several Indonesian Artists such as Nadhif Basalamah, Reikko, Clevt, HNATA, GOONZ, etc.