Marta Ria Oktavia Marie

• Brand Development & Direction:
  Established the brand identity, design direction, and value positioning, ensuring consistent visual and messaging standards across all platforms.
• Product Design & Sourcing:
  Designed seasonal collections and oversaw product development from concept to production, including fabric selection, sampling, and quality control.
• Production & Supplier Management:
  Built and managed relationships with local manufacturers and suppliers to ensure high-quality craftsmanship and timely production cycles.
• Sales & Marketing Strategy:
  Developed and executed sales strategies—online and offline—to increase brand visibility, customer engagement, and revenue growth.
• E-Commerce & Social Media Management:
  Managed the online store, and social media channels, including content creation, product launches, ad campaigns, and influencer collaborations.
• Customer Experience & Community Building:
  Handled customer communication, after-sales service, and community engagement to maintain strong customer loyalty and brand trust.
• Retail & Partnership Expansion:
  Built relationships with multi-brand stores and retail partners in Bali to expand product distribution and broaden market reach.
• Operational & Financial Oversight:
  Oversaw day-to-day business operations, inventory management, budgeting, financial reporting, and business planning to ensure sustainable growth.

• Manage calendars, scheduling, and meetings for the brand’s management.

• Coordinate communications between management, clients, and suppliers.

• Organize files, contracts, and inventory documentation.

• Prepare reports, presentations, and proposals for the brand.

• Research and book flights, accommodations, and ground transportation.

• Create detailed itineraries for work trips, including appointments and meetings.

• Assist in organizing brand events like product launches, fashion shows, or exhibitions.

• Communicate with clients for appointments, orders, and inquiries.

• Maintain relationships with suppliers and handle product orders, shipments, and deliveries.

• Help manage customer service inquiries, complaints, and follow-ups.

• Assist in organizing and tracking jewelry inventory.

• Help with quality control, checking orders, and ensuring the correct products are shipped.

• Work with designers or jewelers on custom orders or product updates.

• Assist in creating and scheduling social media posts.

• Coordinate with influencers or photographers for content creation.

• Manage expense reports and track receipts for business expenditures.

• Coordinate with accounting for invoices, budgets, and payment schedules.

• Monitor and manage travel budgets.

• Directed daily operational activities for assigned villas and homestays, ensuring seamless service
• Ensured optimal occupancy levels through effective coordination and guest handling.
• Directed strategic negotiations for villa acquisitions, securing favorable contractual terms and maintaining strong, professional relationships with property owners.
• Maintained exceptional guest service standards by addressing guest needs promptly and professionally.
• Prepared accurate monthly financial reports, including income and expense summaries.
• Drafted and managed agreement letters and other operational documentation.
• Identified operational challenges and implemented appropriate solutions to resolve issues efficiently.
• Ensured the highest standards of cleanliness and property maintenance at all times.
• Supervised smooth and efficient check-in and check-out procedures.
• Monitored guest feedback to support service improvements and enhance overall satisfaction.
• Conducted regular inventory checks and ensured all supplies were well-managed.

• Organized and managed diving trip operations, including scheduling, guest coordination, logistics, and ensuring all safety and service standards were met.
• Planned, developed, and executed weekly and monthly promotional campaigns to increase visibility, drive bookings, and enhance customer engagement.
• Maintained a structured and efficient filing system for all operational and administrative documents, ensuring easy retrieval and compliance with internal procedures.
• Collected, reviewed, and summarized customer feedback to identify trends and provide actionable insights for service improvement.
• Managed the company’s Google Business account, including updates, review monitoring, and optimization to strengthen online presence.
• Prepared and distributed collaboration proposals, promotional emails, and partnership offers to corporations, travel agencies, restaurants, and influencers to expand business networks.
• Social media management by creating content calendars, coordinating posts, monitoring engagement, and maintaining consistent brand messaging.
• Compiled and prepared monthly financial reports, detailing income, expenses, and overall performance to support management decision-making.

• Supported the development and implementation of marketing communication strategies aligned with Meliá brand standards.
• Managed digital content and social media activities to strengthen brand presence and guest engagement.
• Coordinated media relations, press visits, and content creation to ensure high-quality brand representation.
• Produced and updated marketing collateral, including brochures, press releases, newsletters, and promotional materials.
• Collaborated with Sales, PR, and operational departments to maintain consistent brand messaging across all touchpoints.
• Assisted in organizing hotel events, promotional activities, and partnership initiatives.
• Monitored online reputation, guest feedback, and market trends to support strategic marketing decisions.