Marina Maja Šukara

Marketing professional with over 10 years of experience and expertise in key areas:

• Brand Management: Consistently developed and executed comprehensive brand strategies across diverse portfolios—including premium spirits, soft drinks, and coffee—resulting in increased market share, brand equity, and consumer engagement.
• Trade Marketing: Designed and implemented trade marketing plans that optimized brand visibility and distribution across HORECA, retail, and IC channels, directly supporting sales growth and channel penetration.
• 360° Campaign Execution: Led ATL and BTL marketing initiatives across media, digital, social platforms, events, and in-store activations
• Innovation & Product Launches: Managed new product development (NPD) cycles from concept to commercialization
• Channel Development & Strategy: Developed execution standards and go-to-market models for premium and mainstream brands in HORECA and IC channels, improving brand presence, profitability, and customer experience.
• Budget Ownership & ROI Focus: Fully accountable for marketing budgets across multiple roles and markets, driving cost-effective campaigns and maintaining a strong focus on ROI and business impact.
• Team Leadership & Development: Managed and mentored diverse teams of brand managers and specialists
• Global & Regional Experience: Operated both at local market level and in global HQ roles, providing strategic direction across different cultural contexts and adapting brand strategies to fit local consumer insights and business goals.