Marini Ghassani
Marketing Supervisor
Jakarta
Summary
Dynamic marketing professional with extensive experience, adept at driving lead generation through innovative digital campaigns and strategic brand positioning. Proficient in Digital Ads and skilled in team leadership, I excel at transforming data insights into actionable marketing strategies that enhance customer engagement and optimize ROI.
Overview
6
6
years of professional experience
2
2
Languages
Work History
Marketing Supervisor
PT. ASABA Digital Innotech
08.2021 - Current
- Develop and execute marketing plans to promote IT products and services, such as software, cloud solutions, cybersecurity, or IT consulting.
- Identify target markets and customer needs to create effective marketing strategies.
- Align marketing activities with business goals and coordinate with sales teams to drive lead generation.
- Oversee digital marketing campaigns, including SEM, social media ads, and email marketing.
- Monitor website performance and optimize for user experience and conversions.
- Track marketing performance using analytics tools and adjust strategies based on data insights.
- Work with designers and content teams to develop engaging and informative content.
- Collaborate with the product team to translate technical features into customer benefits.
- Develop sales enablement materials such as brochures, presentations, and proposals.
- Train and support the sales team with marketing insights and customer-focused messaging.
- Plan and execute industry events or activities with Principal and Partner
- Analyze industry trends, competitor activities, and customer behavior to refine marketing strategies.
- Supervise and mentor a marketing team, ensuring productivity and creativity.
- Allocate marketing budgets effectively across different campaigns.
- Report on marketing performance and ROI to management
Marketing Communication Specialist
PT. East Gylet Internasional
04.2020 - 06.2021
- Develop and maintain a strong brand identity in the elevator and escalator industry.
- Ensure consistent messaging across all marketing materials, including brochures, websites, and digital platforms.
- Create and Manage website content to enhance online visibility.
- Oversee social media marketing strategies to engage with key stakeholders.
- Create marketing collateral (brochures, presentations, and videos) to support the sales team.
- Finding new prospects that fit marketing campaigns for different customer segments, such as commercial buildings, residential properties, and public infrastructure.
- Collaborate with engineers and product managers to translate technical features into customer-friendly messaging.
- Create report & use report for insights to improve future marketing strategies.
Marketing Executive
PT. Anugerah Nusa Daya
06.2019 - 06.2020
- Analyze market trends, customer needs, and competitor activities.
- Identify target audiences and potential opportunities for growth.
- Plan and execute marketing campaigns across various channels (digital, social media, print, event, etc.).
- Develop promotional materials, advertisements, and content to engage customers.
- Monitor and optimize campaign performance.
- Ensure brand consistency across all marketing materials and communication channels.
- Create Design & Content to maintain a strong brand identity.
- Support the sales team with marketing materials and lead generation strategies.
- Track marketing performance metrics and prepare reports for management.
- Create report & use report for insights to improve future marketing strategies.
Education
Communication Science - Communication Management
Universitas Islam Bandung
Bandung, IndonesiaSkills
- Adobe Photoshop
- Adobe Illustrator
- Adobe Premiere Pro
- Adobe InDesign
- Microsoft O365
- CapCut
- Lusha - Leads Generation
- WhatsaApp API
- Google Ads
- Google Analytic
- Google Tag Manager
- Meta Bussines
- Hubspot
- NeoCRM
Timeline
Marketing Supervisor
PT. ASABA Digital Innotech
08.2021 - Current
Marketing Communication Specialist
PT. East Gylet Internasional
04.2020 - 06.2021
Marketing Executive
PT. Anugerah Nusa Daya
06.2019 - 06.2020
Communication Science - Communication Management
Universitas Islam Bandung
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