Martinelly Lim
Chief Operating Officer & Board Of Director Member
Bali
Summary
Enthusiastic Chief Operation Officer and BOD Member eager to contribute to team success through hard work, attention to detail and excellent organizational skills. Clear understanding of Corporate Executive Role and experienced in Hotels, Mix-used Property Management, Private Island, Exclusive FB & Beach Club outlets, Shopping Malls. Motivated to learn, grow and excel in Hospitality and Property Management within Asia Pacific region.
Focused Hospitality leader with more than 20 years of experience finding innovative ways to grow revenue and increase margins. Well-versed in managing multi-million dollar budgets with full P&L responsibility, negotiating high-level contracts and building lasting relationships with Owners, Key Accounts and other business partners.
Overview
20
20
years of professional experience
5
5
years of post-secondary education
3
3
Languages
Work History
Chief Operating Officer & Board of Director Member
Discovery Hotels & Resorts Indonesia
Jakarta
05.2022 - 05.2022
- Developed quarterly business plans to evaluate Financial projections and Business Plan.
- Initiate, review and monitoring implementation of strategies and plan in Sales Marketing, Business Development, Operations and Finance.
- Actively involve in new projects, since planning, drawing, construction, preopening until operation.
- Actively involve in day to day operating business units either in Sales Marketing, Operations, Finance, Human Capital, FB, renovation plan, development plan including but not limited to hotels, resorts, private islands, shopping malls and mix used buildings also FB outlets as such beach club and as outlet / mall tenants.
- Refined organizational structure to consolidate, streamline and delineate necessary functions.
- Reengineered every business units /hotels and especially during Covid-19 Pandemic, establishing occupancy in 80% YTD in 2 of our hotels while decreasing costs by average 30% to 45% overall of business units.
- Actively involve in reviewing timely Financial performance of each business units under Discovery Hotels & Resorts, making sure every business unit meet or exceed target set.
- Developed and implemented recommendations for service improvement.
- Established "Change Agent" and "Succession Plan" policies to promote company culture and vision to team members of +/- 1500 employees.
- Made large-scale financial decisions and supervised company spending to reduce material losses and maximize profits.
Vice President Operations & Admin - Asia Pacific
Dream Hotel Group - USA
Bangkok
05.2017 - 05.2018
- Strategically coordinated operations according to objectives and capabilities, effectively allocating resources to meet demands
- Prepared annual budgets with controls to prevent overages.
- Identified issues with every business unit General Manager, Operations team and implemented successful solutions.
- Resolved issues and recommended actions based on hotel / properties / business unit Sales, Operations, Financial performance and regular management audit reports.
- Increased company profits through performance optimization strategies and efficiency improvements.
- Spearheaded cross-functional initiatives across departments to achieve business goals for bottom-line profits.
- Orchestrated positive media coverage and stakeholder relations as public face of company.
- Set clear goals to monitor targets and offered real-time input on performance and motivation.
- Drove team engagement to achieve aggressive company targets.
- Built and strengthened relationships across functional leadership areas to keep revenue development and operational plans interconnected and effective.
- Led operational team in development, rollout and management of new business unit / hotel / property to manage or operate.
- Identified opportunities to improve business process flows and productivity.
- Oversaw hiring, adding valuable, talented professionals to strengthen management team.
- Performed statistical analyses to gather data for operational and forecast team needs.
- Supported Executive Team in reviewing, identifying and prioritizing strategic initiatives.
- Supported project management team for optimal performance. Work together with Technical Services team and Operations team especially for new project or rebranding hotels.
- Drove short-term and advanced promotional initiatives and planning processes.
- Applied excellent problem-solving, process development and strategic implementation skills to lead and support all areas of operations.
- Attended trade shows and client meetings, promoting brand and building rapport with prospects.
- Mitigated regulatory risks by overseeing adherence to insurance and safety regulations.
- Increased workflow by analyzing data and maximizing opportunities for improved productivity across several areas.
- Evaluated product development strategies and prepared alternative approaches to goal achievement by consolidating in timely basis with USA headquarter office team.
- Actively involve any preopening project on its critical stage and be based temporarily in the city during that period of time.
- Actively involve in Business Development Process within Asia Pacific region meeting with Owners, their contractors, architect and design interior to ensure Owner team plan is in line with Dream Hotel Group standards. Were traveling heavily and be based temporarily in Indonesia, Vietnam, Thailand, Malaysia, Sri Lanka, India, Australia, Maldives etc
Managing Director - South East Asia Region
Plateno Group - China
Guangzhou
03.2015 - 04.2017
- Assessed performance management structures and implemented enhancements to improve frameworks and strengthen results.
- Spearheaded successful business development initiatives aligned with company's strategy and core competencies.
- Led change and transformation across business areas to deliver benefits and align company resources.
- Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency and help company evolve and grow.
- Aligned department vision, goals and objectives with company strategy to achieve consistently high results.
- Actively doing business development and do all the necessary actions to introduce Plateno Group hotel brands in South East Asia region. Negotiated new annual contracts and service agreements with Owners to achieve prime pricing that benefit and covering interest of both parties.
- Performed statistical analyses to gather data for operational and forecast team needs. Also perform Feasibility Study where needed for Business Development purpose.
- Documented processes and drafted SOPs to comply with regulations and company policies. Review and adjust Plateno Group - China headquarter SOP and Policies in Business Development, Technical Services Guidelines Standard, Operational to match with overall South East Asia standards.
- Meeting with potential Owners within South East Asia region to deal and discuss about their project or existing hotel to rebrand possibilities until it comes into Management Agreement.
- Evaluated service contracts and collaborated with legal counsel on negotiated improvements.
- Fostered work culture of collaboration and inclusion to increase morale and reduce turnover.
- Implemented business strategies, increasing revenue and effectively targeting new markets.
- Assisted in recruiting, hiring and training of team members.
- Evaluate team and hotel unit GM in timely basis. Also discuss and review business plan, financial projection, Sales marketing, Operation plan of each business unit before it goes to China headquarter for approval.
Corporate Director of Operations & GM
Transera Hotels & Resorts Indonesia
Jakarta
04.2014 - 02.2015
- Developed business plans to capitalize on new services and facilitate successful future growth and practice acquisitions.
- Championed relationship building, cross-collaboration and mentorship throughout strategic partners (potential Owners).
- Built and implemented programming strategy and standards that supported enterprise philosophy.
- Met regulatory, compliance and safety requirements in Operations. Establish SOP & Policies for Transera Hotels & Resorts and its business units.
- In charge for brand set up and follow the process until brand activation done for Transera Hotels & Resorts and its hotels (3,4,5 star hotel brands).
- Actively involve in Business Development, Sales Marketing, Operations and Finance matters work closely with unit hotel GM re day to day operations, busines plan, financial projections, renovation plan or capital / OS&E big purchase.
- Implemented business strategies, increasing revenue and effectively targeting new markets. Including meeting with key accounts and maintaining good relationship with them.
- Delivered business strategy and developed systems and procedures to improve operational quality and team efficiency.
- Trained and guided team members to maintain high productivity and performance metrics.
- Recruited, hired and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
- Mitigated business risks by working closely with staff members and assessing performance.
- Reported issues to higher management with great detail.
Hotel General Manager
Aston International (a.k.a. Archipelago International) Indonesia
Bali
11.2009 - 03.2014
- Within 4 years time, were given 3 hotels to operate on behalf of Archipelago International in Bali.
- Supervising and responsible for hotel day to day operations of the hotels including but not limited to Sales Marketing, Finance, HR, FB, HK, FO, Engineering departments.
- Responsible for monthly Executive Report, Business Plan, Financial Projections to Archipelago International and Owners.
- Established internal databases and record management systems to enhance accuracy and integrity of documentation and data.
- Prepared monthly resort audits for review.
- Provided exceptional service and assistance to guests upon check-in and during their stay. Making sure Guest Satisfaction Level and Online Review always in the top notch compared with competitors and other Archipelago International hotel unit.
- Dealing with critical guest complaints (if any).
- Greeted and assisted guests by gathering information pertaining to reservations or requests.
- Actively involve in Sales Marketing, Operations, Finance, Training & Recruitments.
- Hired and trained new employees, demonstrating best methods for serving clients and guests.
- Booked large groups for weddings, seminars, conferences and other events, providing best available room rates.
- Handled guest complaints and offered complimentary services to maintain high guest satisfaction rates.
- Increased customer service ratings through personable service.
- Develop great team communications, to corporate Archipelago International and to Owners.
- Assist Archipelago International as preopening GM or during GM absence in other hotel (if needed)
Education
3 Months Course - Entrepreneurship
Harvad Business School
Boston - USA 04.2001 -
BBA - Accounting And Finance
STIE IBII Indonesian Business Institute
Jakarta - Indonesia 06.1995 - 05.1999
1 Year Diploma - Hospitality & Tourism
Nan Yang School of Business
Singapore 05.1999 - 05.2000
Skills
Planning and execution
undefinedExperienced In Countries :
- Indonesia
- Thailand
- Vietnam
- Sri Lanka
- Maldives
- Philippines
- Greater China
- Malaysia
- Australia
- Other countries within Asia Pacific Region
Timeline
Chief Operating Officer & Board of Director Member
Discovery Hotels & Resorts Indonesia
05.2022 - 05.2022
Vice President Operations & Admin - Asia Pacific
Dream Hotel Group - USA
05.2017 - 05.2018
Managing Director - South East Asia Region
Plateno Group - China
03.2015 - 04.2017
Corporate Director of Operations & GM
Transera Hotels & Resorts Indonesia
04.2014 - 02.2015
Hotel General Manager
Aston International (a.k.a. Archipelago International) Indonesia
11.2009 - 03.2014
3 Months Course - Entrepreneurship
Harvad Business School
04.2001 -
1 Year Diploma - Hospitality & Tourism
Nan Yang School of Business
05.1999 - 05.2000
BBA - Accounting And Finance
STIE IBII Indonesian Business Institute
06.1995 - 05.1999
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