MATHEW SAMTANI
Experienced Growth Strategy
Jakarta
Summary
Results-driven Growth Strategist with a proven track record of leading high-performing teams and driving business growth through data-driven strategies and campaign optimization. Expertise in strategic planning, data analysis, customer acquisition, and retention, with a focus on delivering measurable outcomes. Skilled in problem-solving, cross-functional collaboration, and budget management, ensuring efficient, scalable, and sustainable growth initiatives. Passionate about leveraging analytics to enhance campaign performance, improve profitability, and build long-term customer engagement.
Overview
5
5
years of professional experience
4
4
years of post-secondary education
Work History
Lead Campaign & Promotion
Astro Technologies
03.2022 - Current
- Company Overview: Fastest Growing E-Groceries In Indonesia
- Verticals: Platform Campaign Strategy, Private Label & FMCG Promo Strategy & Analytics
- Responsible for Budget Management, Customer Acquisition & Retention Through Campaign Personalization, and Go-To-Market Strategy
- Increased FMCG order volume by over 300% in 2024 through campaign personalization.
- Improved budget efficiency for Private Label by 20% by focusing on campaign sustainability and redirecting efforts toward building profitable customer behavior.
- Project Owner of the Ramadan Campaign 2024, leading to a doubling of new customer acquisition. Managed stakeholder coordination to ensure seamless execution across Operations, Supply Chain, Product, and Tech teams.
- Lead 4 team members
Strategic Campaign Analyst
HappyFresh
06.2020 - 03.2022
- Company Overview: Top 5 E-Groceries company in Indonesia
- Person in charge of all FMCG clients across all countries
- Person in charge of Malaysia country campaign to achieve the country GMV target with agreed budget forecast and monitor monthly KPI (GMV, Budget, CRC)
- Lowered Malaysia country campaign cost ratio by double-digit
Education
Bachelor's Degree - Industrial Engineering
Parahyangan Catholic University
Bandung, Indonesia 01.2016 - 01.2020
Skills
- Financial Budgeting
- Data Visualization Expertise
- User Engagement Strategies
- Business Growth Strategy
- Collaborative Leadership
- Clear Verbal Communication
- Stakeholder Collaboration
- Problem-Solving Expertise
- Skilled in Microsoft Office Suite
- Expertise in Google Suite Applications
Websites
Strengths
- Strategic Planning, Developing and executing yearly campaign plan to acquire new users and retain existing buyers
- Problem Solving, Proven track record of identifying root causes, devising innovative solutions and implementing strategies
- Data Analysis, Create monitoring dashboard to improve campaign performance visibility
- Forecasting, Create semesterly and yearly budget and GMV forecast
- Financial Acumen, Understanding of retail FMCG key metrics and budget management
- Leadership, Lead 8 team members focusing on fostering a positive work environment
Timeline
Lead Campaign & Promotion
Astro Technologies
03.2022 - Current
Strategic Campaign Analyst
HappyFresh
06.2020 - 03.2022
Bachelor's Degree - Industrial Engineering
Parahyangan Catholic University
01.2016 - 01.2020
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