Maulidya Fadhilah

• Manage and grow top-performing TikTok creators through affiliate commerce, livestream, content, and product strategy.
• Monitored performance metrics to evaluate content effectiveness and drive continuous improvement.
• Managing all creator across all categories, FMCG, Electronics, Lifestyle, Fashion, and Celebrity creators

Achievements:

• Grew a leading FMCG creator to USD670K GMV in a single day during the 12.12 campaign.
• Maintained category-leading creator performance contributing approximately 7% of total Food & Beverage GMV in 2024.
• Led influencer and celebrity collaboration initiatives to increase campaign reach and engagement.
• Supported a Mother & Baby creator to become #1 in category, achieving USD 150K+ GMV during 12.12 2025.

Awards:

Q4 Indonesia Operations Award Winners

2026.05.25

The Innovator Winner

• Recognized for driving sustained creator growth, category leadership, and innovative campaign execution.
• Awarded for delivering measurable business impact through creator strategy and cross-functional collaboration.

• Managed Professional Generated Content (PGC) operations for official TikTok Shop accounts.
• Developed e-commerce content strategies for e-commerce video and directed livestream commerce activities.

Achievements:

• Make small workshop across Creator team about the strategies for making e-commerce videos
• Achieved more than USD5K GMV from one single video and increased the video traffic up to 50%

Developed content strategies aligned with marketing objectives for Howel and Co. campaigns. Planned and executed social media campaigns to enhance brand awareness. Collaborated with content creators to ensure alignment with strategic goals. Analyzed campaign performance metrics to inform future strategies.

In charge of the content production team who works on various media and platforms. I received briefs for other departments or other companies (as clients) and re-briefed them to my team to make an effective communication approach. Creatives become the solution makers without- of-the-box ideas. My responsibilities include but are not limited to: o Content and campaign planning for B2B and B2C products of the company o Keeping up and understanding the market and audience trend to use as an insight of making communication plans o Direct and supervise content-making, which includes strategizing to achieve the KPI target