Maulvi Wibowo
Digital Campaign Marketing Expertise
Jakarta timur
Summary
Good education background in Business Management make me to be ability to work hard on a team or both individually has initiative task, have a good sense, and willing to accept job responsibilities. Having experience in doing marketing activities at Korean companies makes me able to be a hard working person, and get use to it to finish all multitasking job in a tight date line. Good experience background in handling Event/BTL, Campaign activities.
Overview
24
24
years of professional experience
1994
1994
years of post-secondary education
Work History
AVP Strategic Digital Campaign activation
blibli.com
01.2019 - Current
- Strategic content curation
- Strategic merchandising operational on BAU & Campaign level
- Channel strategic campaign orchestration
- Campaign analytic
- Strategic page performance growth enhancement
- Work closely with third party vendor such as : Moe Engage, Content Square, Rocketium
Sr. Strategic Content promotion of Handphone-Electronic-Computer laptop-Camera
blibli.com
01.2014 - 01.2019
- Creating promotion program
- Product merchandising Manager
- Digital Visibility Plan / Monitoring / Review for desktop and mobile experience
- Brand Shop in Shop Management
- Responsible in doing selling out promotion for each category
- Analyzing campaign and regular based selling out through organic customer
- ROAS monitoring and Analyzing
- Supervising creative designer to make good visual content and relevant to its promotion copy write
Brand Manager
PT Arga Mas Lestari (Advan Indonesia)
01.2013 - 01.2014
- Manage and develop brand equity to be Local premium brand
- Developing new product launch concept with 360 Marketing activity and creating consumer promo program to achieve selling out number
- Stock & channel monitoring to drive sell out number
- Monitoring marketing program implementation, evaluating the result of the program
- Analyze market & take short term or long term action
- Creating retail index standard to apply in long term retail program
- Monitoring the retail program implementation on the market
Assistant Marketing Communication Manager
PT. Samsung Electronics Indonesia
01.2010 - 01.2013
- Work closed with Agency to create Local Communication platform
- Developing local product positioning, to be compete with other electronic brand
- Work closely with PM to create strategic marketing and doing brand building activity
- Coordinate with HQ & RHQ to develop local content promotion material such as POP & Demo kit
- Work closely with retail team to get visibility display and POP at store level
- Create marketing & budget Plan for one year activity
- Creating Launch Local Plan for Samsung HA Product and implemented for 360 degree Holistic Marketing Communication
- Plan & Execution for integrated Marketing Activities in 360 degree (Holistic Marketing Communication)
- Localize POP for every product of Samsung Home Appliances
- Doing supervise for every communication visual implemented in collateral material such as Flyer, Banner, Mini X banner, etc
- Supervise BTL event activities for samsung nation wide roadshow
- Monitoring and report every marketing activities to Marketing Communication Manager
- Doing monitoring competitor activity to benchmark and getting inspiration in creating new marketing activity
- Creating buzz campaign in any tactical promotion in all cities
- To help PM doing co marketing activities with other brand and also lead the execution co marketing program across internal counter Part such as PR, Digital, Media, Retail
- Supervised visual design communication with 3 Internal designer and also create local headline communication for all tactical promotion across all Home Appliances product
Marketing Communication
PT. LG Electronic Indonesia
01.2008 - 01.2010
- Responsibility for all kind BTL activity as a brand event activation such as exhibition & Roadshow, Dealer Gathering, Annual Exhibition, Sponsorship event
- Dealing & Negotiation with event organizer to run BTL Project in every quarter
- Plan, Control, review all the BTL budget investment of the project and analyst for the result in every quarter
- Making report and suggestion for the next project activity and supervising every project in 16 city in Indonesia
Business Development Manager
PT.AIG Life
01.2008 - 12.2008
- Responsibility in Corporate Acquisition, make some agreement and endorsement to employee level for buying Live Insurance program
- Negotiation to Employer for making MOU in achievement sales corporate revenue
- Leading sales force to achieve the target in every Corporate dealing
- Making report and market analyze every project in Corporate dealing
- Recruiting sales force every period, and train them for selling
- Making sales contests for motivate sales force in achieving the target
- Running direct selling program in Corporate
- Build relation ship with Client's Company for renewal business acquisitions
- Assist Head Division to achieve Sales Target
Senior Account Manager
PT. Cadeau Project
01.2004 - 12.2007
- Company Overview: Event Organizer
- Responsibility in sales revenue and responding to clients enquires and assistance for arranging corporate event management, such as bellow the line activity, launching product, press conference, seminar, Employee & Family Gathering
- Client’s reference : PT
- Excelcomindo Pratama, PT
- Microsoft Indonesia, PT
- Maersk Indonesia, PT
- I-Mobile Samart Indonesia
- Event Organizer
Owner
PT.Sapta Sebelas
01.2002 - 12.2004
- Company Overview: Event Organizer
- Handling and Arranging event of party program in Embassy Club Jakarta
- Handling and Arranging event of party program in Retro Club Jakarta
- Handling and Arranging event of party program in Fashion café Jakarta
- Handling and Arranging event of party program in CO2 Club Jakarta
- Handling and arranging event of 7th anniversary Family Gathering PT
- Excelcomindo Pratama in TMII
- Handling and arranging event of national sales marketing award PT
- Radiant Indonesia in Peninsulla hotel
- Handling and arranging event of PPAKH in GOR Simpruk Jakarta
- Handling Bellow the Line activity of direct selling product Bebas, Jempol, and Xplor from PT.Excelcomindo Pratama in all Mall Jakarta area
- Handling Bellow the Line activity of Bebas product from PT.Excelcomindo Pratama in Tarakanita Event of the year
- Handling and arranging event of 8th anniversary Family Gathering PT
- Excelcomindo Pratama in Kebun Raya Bogor
- Handling Bellow the line activity of Hairmist New Hair Treatment Product in Gambir, Senin Train station
- Handling Bellow the Line Activity of Purity whitening series in all kampus in Jakarta
- Handling and arranging event of Fashion show for ALIA Magazine in Gran Melia Hotel
- Handling and arranging event of New Year Eve Party in Okutimur Palembang South of Sumatera
- Event Organizer
Administration staff
PT. Trisatu Karya
01.2002 - 12.2002
- ( Third Parties Company – Handling SPG & SPB in research Activity, in Surabaya )
Public Relation staff
Omni Medical Center Hospital
01.2001 - 06.2001
Education
Junior High School -
109 Junior High School Kodam
Senior High School - undefined
42 Senior High School Halim
Diploma Program - Hospitality of Management
University of Indonesia
Bachelor's Degree - Financial of Business Management
STEKPI School of Business Management
Skills
- Digital marketing campaign operational
- Campaign user journey platform expertise
- Able to work under pressure
- Good communication
- Microsoft Office (Excel, Word, PowerPoint)
- Networking
- Strong leadership skills
- Concept development for Below the Line activity
Big Project Achievements
- 2019-present, Strategic Operational digital campaign execution at blibli.com including Payday campaign, Double Day Campaign, Blibli Anniversary campaign, Histeria Campaign (Harbolnas), Others thematic campaign blibli.com, Campaign curation, Homepage management, Rich content promotion page performance enhancement, Content analytic platform initiative using Content Square tools, Automation visual banner generation using Rocketium, Platform optimization & engagement using Moe engage.
- 2015-2017, Indocomtech goes online at blibli.com, the biggest gadget show exhibition in Indonesia.
- May 2014-2017, Creating & Execution campaign of Samsung Galaxy Note 5, Note 6, Note 8 only Rp10.000 at blibli.com.
- January 2014, National Advan Experience Shop Implementation.
- September 2013, Planning and execution BTL Program at Advan Indonesia.
- August 2013, Creating New Guideline for ADVAN Smartphone to be implemented.
- March 2013-2014, Product Endorsement with AIMI (Indonesian Breast Feeding Mom Association) with Samsung Refrigerator.
- September 2010-January 2011, Samsung Consumer Electronics 24 cities roadshow & exhibition.
Non Formal Education
- 1992-1994, General English Course at LB LIA, Bekasi
- 1996-1997, English Conversation Class at LB LIA, Pengadegan
- 2015, UI / UX Training for web content facilitated by blibli.com
- 2016, Digital Marketing Training with DigitalMarketer.id facilitated by blibli.com
- 2017, Leadership training at Dale Carnegie facilitated by blibli.com
- 2023, UX journey platform analytic certification by Content Square
Personal Information
- Date of Birth: 03/13/79
- Gender: Male
- Nationality: Indonesia
- Marital Status: Married
- Religion: Moslem
Nick Name
Ovie
Timeline
AVP Strategic Digital Campaign activation
blibli.com
01.2019 - Current
Sr. Strategic Content promotion of Handphone-Electronic-Computer laptop-Camera
blibli.com
01.2014 - 01.2019
Brand Manager
PT Arga Mas Lestari (Advan Indonesia)
01.2013 - 01.2014
Assistant Marketing Communication Manager
PT. Samsung Electronics Indonesia
01.2010 - 01.2013
Marketing Communication
PT. LG Electronic Indonesia
01.2008 - 01.2010
Business Development Manager
PT.AIG Life
01.2008 - 12.2008
Senior Account Manager
PT. Cadeau Project
01.2004 - 12.2007
Owner
PT.Sapta Sebelas
01.2002 - 12.2004
Administration staff
PT. Trisatu Karya
01.2002 - 12.2002
Public Relation staff
Omni Medical Center Hospital
01.2001 - 06.2001
Senior High School - undefined
42 Senior High School Halim
Diploma Program - Hospitality of Management
University of Indonesia
Bachelor's Degree - Financial of Business Management
STEKPI School of Business Management
Junior High School -
109 Junior High School Kodam
Similar Profiles
Didi TjandraDidi Tjandra
Region Head - East Java at Blibli.comRegion Head - East Java at Blibli.com
Apoorv SinghApoorv Singh
Product Manager at Blibli.comProduct Manager at Blibli.com
Shalini MShalini M
Program Manager/ Scrum Master at Quinbay technologies, Blibli.comProgram Manager/ Scrum Master at Quinbay technologies, Blibli.com