Maya Nurwulandari

Lead the development of category strategies that drive profitable growth while meeting consumer, shopper, customer, and business objectives.

Key Responsibilities

• Develop short- and long-term category growth strategies.
• Translate consumer, shopper, and market insights into commercial opportunities.
• Lead annual category planning, forecasting, and business performance reviews.
• Drive portfolio, pricing, promotional, and assortment strategies.
• Partner with KAM, Sales Manager, Marketing, Supply Chain, and Finance to execute category initiatives.
• Monitor category performance and identify opportunities to accelerate growth and profitability.

Managed strategic national retail accounts representing approximately 50% of total Ice Cream business, responsible for delivering sustainable sales growth and long-term customer partnerships.

Key Responsibilities

• Develop Joint Business Plans with national key customers.
• Lead annual commercial negotiations, trading terms, pricing, and promotional investments.
• Deliver sales, profitability, and market share targets.
• Collaborate with Category, Marketing, Supply Chain, and Finance to ensure flawless execution.
• Drive new product launches and promotional excellence across key accounts.
• Monitor account performance through data analysis and business reviews.

Responsible for category development, channel strategy, and commercial planning to accelerate category growth across retail channels.

Managed Local Modern Trade customers, Family Groceries and TT Beauty across Greater Jakarta for 4 BUs as well as managing Distributors to deliver sales growth business sustainability.

Key Responsibilities:

• Develop and execute area sales strategies to achieve revenue, volume, market share, and profitability targets.
• Lead, coach, and motivate the sales team to consistently deliver high performance.
• Manage distributors and key customers to ensure excellent service, product availability, and strong business relationships.
• Drive sales execution by monitoring distribution, merchandising, pricing, and promotional activities
• Forecast sales, manage budgets, and ensure efficient allocation of trade investments and resources.
• Monitor key performance indicators (KPIs) - Market Work as Back to Basic
• Collaborate Supply Chain, and Finance teams to ensure successful execution of commercial initiatives (NPBT target for Distributors)

Managed national supermarket accounts through business planning, negotiations, and commercial execution.

Led key account management for customers across Greater Jakarta and Kalimantan.

Supported the Customer Development Vice President on strategic initiatives, business planning, and cross-functional projects.

Supported commercial strategy and account management for Carrefour, one of Indonesia’s largest modern trade retailers

Managed trade channel initiatives for the Hypermarket channel, including promotional planning and customer execution.

Supported category strategy and trade marketing initiatives for the Face Care portfolio.

Developed trade marketing programs, channel activation initiatives, and in-store execution strategies to drive sales growth.

Supported national trade marketing activities, customer promotions, merchandising, and channel development initiatives.