McKenzie Coltrin
Boise
Summary
Seasoned Account Executive bringing valuable experience in managing and growing key accounts, consistently meeting sales goals, and fostering client relationships. Strong communication, negotiation, and problem-solving skills paired with ability to develop strategic business plans. Demonstrated success in driving revenue growth and improving customer satisfaction rates in previous roles.
Overview
11
11
years of professional experience
4
4
years of post-secondary education
Work History
Partnership Development Manager
National Fitness Campaign
01.2022 - 07.2025
- Work and develop relationships with government officials.
- Learn and master the NFC partnership development process.
- Own and optimize the development of the Campaign across my region.
- Build, manage, and grow state sponsorship programs in the Campaign.
- Lead initiatives to design, fund, and launch NFC in cities in my region.
- Collaborate closely with the Director and members of the NFC team.
Multimedia Account Executive
KIVI Idaho News 6
05.2017 - 10.2021
- Develop high value advertiser relationships and maintain a high level of advertiser satisfaction and results.
- Consult as a strategic business partner with customers offering a variety of advertising, marketing and audience sales solutions.
- Conduct needs assessment interviews with clients to develop customer driven audience solutions.
- Leverage product knowledge and business acuity to create effective solutions for key/large customers.
- Negotiate large deals and contracts across the full offering of products.
- Initiate, coordinate and conduct formal verbal and written sales presentations.
- Close business in the full product meeting or exceeding individual and or team goals.
Advertising Manager and Sales Representative
The Argonaut
01.2015 - 01.2017
- Manage sales representatives, oversee budget, create/manage deadlines, inspire teamwork, maintain customer service standards, and manage our major contributor portfolio.
- In addition to managerial duties I continued to hold a full list of clients and meet or exceed my monthly goals regularly.
Education
Bachelor of Science - Nutrition
University of Idaho
Moscow, Idaho, ID 08.2013 - 05.2017
Skills
- Strategic marketing
- Relationship management
- Customer relationship management
- Sales presentations
- Business development
- Effective communication
- Sales negotiation
- Client consultation
- Solutions development
- Advertising strategy
- Relationship building
Accomplishments
- 2024- Top Performer [highest number in all KPIs]
- 2023- Q1 Top Performer
- #1 Digital Business 2020 -Regional Contest Award based off of a year long contest with 12 other news stations.
- 2020 -Exceeded digital goal at 379% and accomplished 103% of core business.
- 2019- Surpassed digital goal at 610% and achieved 138% of new business goal.
Timeline
Partnership Development Manager
National Fitness Campaign
01.2022 - 07.2025
Multimedia Account Executive
KIVI Idaho News 6
05.2017 - 10.2021
Advertising Manager and Sales Representative
The Argonaut
01.2015 - 01.2017
Bachelor of Science - Nutrition
University of Idaho
08.2013 - 05.2017