Bayu Nugraha
Officer Marketing
Denpasar,BA
Summary
Dynamic professional with a proven track record at PLN Icon Plus, excelling in marketing analytics and team leadership. Spearheaded campaigns boosting brand visibility and finished projects with over 11,000 subscribers, achieving a 65% occupancy rate and 97% customer retention. Skilled in data analytics and GIS, adept at transforming insights into actionable strategies.
Overview
3
3
years of professional experience
2
2
Certifications
Work History
Marketing Officer
PLN Icon Plus SBU Bali Nusra
02.2024 - Current
- Increased brand awareness by implementing targeted marketing campaigns and strategies.
- Led a team to maintain customer retention and thus steady revenue by developing targeted retention programs and initiatives.
- Organized events and trade shows to showcase company products and services, generating valuable leads.
- Utilized data visualization tools to effectively communicate business insights.
- Improved decision-making processes with accurate data analysis and visualization techniques.
- Enhanced business efficiency by identifying trends and patterns in complex datasets.
- Produced reports through PowerBI dashboard and advanced Excel spreadsheet functions.
Engineer
PLN Icon Plus SBU Bali Nusra
11.2022 - 01.2024
- Conducted market research through economic and technical feasibility studies for new FTTH projects, providing quantitative analysis and recommendations that informed leadership decisions.
- Made use of GIS and data analysis software to accurately and efficiently plan for new projects.
- Achieved successful project outcomes by maintaining accurate documentation and meeting strict deadlines.
- Shown attention to detail with built projects had more than 11.000 subscribers in total with average occupancy rate of 65%.
- Monitored and evaluated built projects to ensure its optimum working conditions.
Junior Engineer
PLN Icon Plus SBU Bali Nusra
09.2021 - 10.2022
- Collaborated with engineering team to determine project specifications.
- Studied corrections from senior engineers to learn and grow professionally.
- Planned FTTH Network OSPs as well as conducting their rigorous quality assurance tests, ensuring products is up to company standards and client expectations.
- Monitored and evaluated engineering performance to recommend improvements.
Education
S1 - Electrical Engineering
Udayana University
Badung 04.2001 -
Skills
Marketing Analytics
Data Analytics & Viz
Client acquisition
Campaign Management
Technical Troubleshooting
Business Intelligence
Python expertise
GIS
Accomplishments
- Achieved #2 position for the “Officer Marketing Competition” for achieving the best customer retention among 10 other SBUs from Q3 2023 to Q1 2024.
Languages
English
Advanced
C1
Software
PowerBI
Excel
Python Pandas
ArcGIS
Google Earth
Interests
IT Audit
Data Science
Certification
Duolingo English Test (Score of 125 which is equivalent to 6.5 in IELTS and 93 in TOEFL IBT)
Timeline
Marketing Officer
PLN Icon Plus SBU Bali Nusra
02.2024 - Current
Duolingo English Test (Score of 125 which is equivalent to 6.5 in IELTS and 93 in TOEFL IBT)
01-2024
Engineer
PLN Icon Plus SBU Bali Nusra
11.2022 - 01.2024
Junior Engineer
PLN Icon Plus SBU Bali Nusra
09.2021 - 10.2022
CCNA Routing and Switching Essentials
07-2020
S1 - Electrical Engineering
Udayana University
04.2001 -
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