Summary
Overview
Work History
Education
Skills
Timeline
Generic

Meiliana Anggraini

Social Media And Community Person
JAKARTA SELATAN

Summary

Experienced digital marketing professional with expertise in social media strategy, KOL & influencer management, and community engagement. Proven track record in delivering successful campaigns for top brands like AQUA, Sari Husada, Nutrilon Royal, Cussons Baby, UNIQLO Indonesia, and many more, driving measurable results through creative content and data-driven decisions. Skilled in cross-functional collaboration, team leadership, and optimizing brand visibility across digital platforms.

Overview

11
11
years of professional experience

Work History

KOL & Community Lead

PT Grandville Food Indonesia
11.2024 - Current
  • Developed and managed a mom-focused community, providing nutrition information for children aged 6 months to 10 years, fostering trust and engagement among parents.
  • Launched targeted programs to address specific needs within the community, ensuring optimal use of resources and delivering measurable impact.
  • Enhanced community engagement by organizing an interactive programs, resulting in customer engagement and brand loyalty.
  • Established a strong social media presence to improve communication with community members, influencers collaborations, support ongoing campaigns, and amplify brand messaging.
  • Managed budgets and collaborated cross-functionally to ensure smooth execution of community and influencer initiatives, while contributing to strategic planning and mentoring junior team members.

KOL, Influencer & Community Strategist

VML Indonesia
08.2023 - 09.2024
  • Developed data-driven strategies by analyzing market trends, consumer behavior, and competitor insights to drive business growth and maintain competitive advantage.
  • Collaborated with cross-functional teams to plan and execute strategic initiatives aligned with company objectives, ensuring cohesive execution across departments.
  • Created targeted marketing materials to boost product awareness and support overall brand positioning in a dynamic market landscape.

KOL, Influencer and Community Manager

Popcult Creative Agency
01.2022 - 08.2023
  • Led a team of 5 KOL officers in managing influencer and community relations, ensuring alignment with brand objectives, budget efficiency, and campaign performance.
  • Executed impactful campaigns for brands like Smartfren, Indofood, and Good Day, resulting in a 25% increase in reach and an average 15% engagement rate across platforms.
  • Optimized community and social media initiatives through cross-functional collaboration, boosting brand visibility, audience interaction, and community engagement.

Social Media Manager

Vluid Digital Agency
09.2020 - 01.2022
  • Developed and executed strategic social media campaigns for brands such as L'Oréal and Gudang Garam, resulting in a 20% increase in audience engagement and improved brand visibility.
  • Led the largest virtual Wayang event with Gudang Garam, attracting over 10,000 live participants and showcasing innovative digital campaign execution.
  • Secured a retainer contract from Paragon Technologies through impactful content planning, influencer collaboration, and consistent brand storytelling.
  • Managed and mentored a team of social media specialists, overseeing multi-platform content creation, scheduling, and performance optimization using data analytics.
  • Coordinated influencer partnerships and trend-based content strategies, increasing engagement, reach, and aligning social media efforts with broader marketing goals.

Digital and Affiliate Marketing Staff

Derima.co
02.2020 - 09.2020
  • Company Overview: Derima.co pioneers as the premier beauty subscription platform in Indonesia, offering a curated selection of beauty products ranging from local to global brands through monthly subscription services, headquartered in Sudirman, Jakarta.
  • Recruited and managed 50+ affiliate members, driving a 20% increase in sales.
  • Created social media and website content, increasing follower count by 15% in 3 months.
  • Generated qualified leads with strategic email marketing campaigns, utilizing segmentation and personalization tactics.

Digital Marketing Staff

Gloria Origita Cosmetics
11.2018 - 02.2020
  • Rebranded @purbasarimakeupid, resulting in a 30% increase in engagement within 6 months through strategic content planning and consistent brand messaging.
  • Managed influencer partnerships and developed monthly content strategies, aligning campaigns with brand goals to boost awareness and audience interaction.
  • Led cross-functional teams to launch new products, ensuring timely execution and cohesive go-to-market strategies across digital and offline channels.
  • Executed targeted marketing and PR campaigns, enhancing brand visibility and reputation through successful events and media engagement.
  • Monitored campaign performance and industry trends, using data-driven insights to optimize strategies while maintaining budget discipline.

Digital Account Executive

Manifesto Digital Agency
02.2017 - 11.2018
  • Led a team to improve client social media KPIs, resulting in an 18% increase in engagement through tailored digital strategies and performance monitoring.
  • Delivered high-impact campaigns and events, including the PROJAM Roadshow which attracted over 5,000 attendees, showcasing strong project management and execution skills.
  • Developed and executed customized marketing plans aligned with client objectives, improving satisfaction and strengthening long-term partnerships.
  • Supported new business development by crafting compelling proposals, prospecting leads, and building relationships with industry influencers to amplify brand messaging.
  • Managed multiple projects under tight deadlines and budgets, while collaborating with cross-functional teams to ensure consistent, results-driven campaign delivery.

TV Program Sales Account Executive

PT. IMMG Indonesia
07.2015 - 02.2017
  • Managed media contracts, contributing to an increase in ad placements valued at over 5 billion IDR during 2016–2017.
  • Secured strategic partnerships with major media agencies, driving consistent revenue growth and expanding market reach.
  • Oversaw the full sales cycle, ensuring client retention, satisfaction, and a stable customer base through regular engagement.
  • Delivered persuasive sales presentations and collaborated with marketing teams to develop impactful promotional materials and product launch campaigns.
  • Strengthened brand reputation by actively participating in industry and community events, enhancing visibility and trust in the market.

Junior Account Executive

Brainue Strategic Visual
05.2014 - 07.2015
  • Managed branding campaigns for AQUA, Sari Husada, and ChaCha Chocolate, ensuring timely delivery and budget adherence across all project phases.
  • Built and maintained strong client relationships, increasing trust, repeat business, and upselling opportunities that contributed to additional revenue.
  • Collaborated with cross-functional teams to execute creative campaigns, streamlining communication and aligning project goals with client expectations.
  • Monitored and managed project budgets, keeping expenditures within approved limits while maintaining campaign quality and effectiveness.
  • Improved team efficiency and client satisfaction by supporting senior account executives, organizing meetings, and responding promptly to client needs.

Education

Associate of Applied Science - Commercial And Advertising Art

Politeknik Negeri Media Kreatif
Jakarta, Indonesia
04.2001 -

Skills

Strategic Campaign & Content Development

Timeline

KOL & Community Lead

PT Grandville Food Indonesia
11.2024 - Current

KOL, Influencer & Community Strategist

VML Indonesia
08.2023 - 09.2024

KOL, Influencer and Community Manager

Popcult Creative Agency
01.2022 - 08.2023

Social Media Manager

Vluid Digital Agency
09.2020 - 01.2022

Digital and Affiliate Marketing Staff

Derima.co
02.2020 - 09.2020

Digital Marketing Staff

Gloria Origita Cosmetics
11.2018 - 02.2020

Digital Account Executive

Manifesto Digital Agency
02.2017 - 11.2018

TV Program Sales Account Executive

PT. IMMG Indonesia
07.2015 - 02.2017

Junior Account Executive

Brainue Strategic Visual
05.2014 - 07.2015

Associate of Applied Science - Commercial And Advertising Art

Politeknik Negeri Media Kreatif
04.2001 -

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Meiliana AnggrainiSocial Media And Community Person