MICHAEL SOUW
SOCIAL MEDIA STRATEGIST & CONTENT CREATOR
Jakarta,JK
Summary
Dynamic digital marketer and RevoU Full Stack Digital Marketing graduate with a proven track record in boosting engagement and ROI through innovative content creation and social media strategies. Excelled as a Creative Content Creator & Social Media Strategist, achieving up to 80% growth in follower engagement. Expert in SEO Optimization and adept at fostering customer engagement, I bring a blend of analytical prowess and creative flair to elevate brand presence.
Overview
16
16
years of professional experience
4
4
years of post-secondary education
3
3
Certifications
Work History
Creative Content Creator & Social Media Strategist freelance
08.2023 - Current
- Developed visually appealing and engaging content across various platforms (Instagram, TikTok, Facebook, Twitter), tailored to specific audience segments, resulting in increased follower growth and engagement rates by up to 80%
- Designed and executed comprehensive social media strategies for small businesses, leading to significant improvements in brand visibility, customer interaction, and overall online presence
- Collaborated closely with clients to define brand identity, ensuring consistency across all digital touchpoints
- Successfully launched branding campaigns that resonated with target audiences, driving brand loyalty and conversions
- Monitored and analyzed social media performance metrics, providing actionable insights and recommendations to optimize content and strategy
- This resulted in improved ROI and more efficient allocation of marketing resources
- Transitioning IT professional leveraging technical expertise to drive innovative digital marketing strategies
- Specializing in data-driven content creation and social media optimization
- Recent graduate of RevoU Full Stack Digital Marketing program, combining analytical skills with creative content development to boost engagement and ROI
Banking Services Officer
Banking Services
09.2011 - 11.2017
- Managed high-volume customer transactions, consistently maintaining 99.9% accuracy while providing exceptional service, resulting in a 95% customer satisfaction rate
- Conducted thorough checks on customer data, ensuring accuracy and compliance with regulatory requirements
- Processed a wide range of financial transactions, including transfers (SKN, RTGS), deposits, clearances, checks, turnover tickets, bank notes, income, payroll, tax payments, and other teller-area transactions, consistently adhering to established Service Level Agreements (SLA)
- Applied meticulous inspection techniques for paper money and foreign currency, ensuring compliance with all applicable regulations
Finance Services Officer
01.2009 - 08.2011
- Managed vendor invoices with precision, ensuring accuracy in billing details and supporting documentation, and prepared payment vouchers for seamless approval
- Monitored and managed customer invoices, tracked outstanding receivables, and proactively followed up on payments, contributing to improved cash flow
- Maintained and reconciled petty cash transactions, ensuring compliance with company policies and proper documentation for all expenditures
- Accurately entered financial transactions into the accounting system, maintaining organized and up-to-date financial records to support transparency and audit readiness
Education
Bachelor Degree Of Computerized Accounting - undefined
Binus University
05.2004 - 05.2008
RevoU Full Stack Digital Marketing - undefined
RevoU
08.2022 - 05.2022
Skills
Google Ads
Facebook Ads
Social Media Management
TikTok
SEO
Content Marketing
Article writing
SEO copywriting
SEO Optimization
Analytics and Reporting
Campaign Management
Brand Development
Customer Engagement
ROI Measurement
Marketing Automation
Certification
RevoU I Full Stack Digital Marketing
Additionalinformation - Summary
Transitioning IT professional leveraging technical expertise to drive innovative digital marketing strategies. Specializing in data-driven content creation and social media optimization. Recent graduate of RevoU Full Stack Digital Marketing program, combining analytical skills with creative content development to boost engagement and ROI.
Timeline
Creative Content Creator & Social Media Strategist freelance
08.2023 - Current
RevoU Full Stack Digital Marketing - undefined
RevoU
08.2022 - 05.2022
Banking Services Officer
Banking Services
09.2011 - 11.2017
Finance Services Officer
01.2009 - 08.2011
Bachelor Degree Of Computerized Accounting - undefined
Binus University
05.2004 - 05.2008