Mico Kaliki
Head Of Banking, Financing & Partnership
Sutra Feronia Park Utama No. 21 Alam Sutra ,Tangerang Selatan
Summary
Multifaceted Marketing Leader with strong marketing technology background and expertise in multiple industries. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement.
Overview
21
21
years of professional experience
7
7
years of post-secondary education
Work History
Head of Banking, Financing & Partnership
PT Sinar Eka Selaras
Jakarta Barat, Jakarta
10.2021 - Current
- Established and administered annual budget with controls to prevent overages, minimize burn rate and support sustainability objectives.
- Performed spending analysis and partnerships to refine policies and develop recommendations for improvement.
- Works closely with business units and product management to develop and understanding of the competitive landscape and identify prospective partners who can address customer needs and accelerate business growth
- Identification of business models, innovation opportunities, strategic alignment and go to market plans.
- Builds new shared success partnership models to accelerate grow of retail business with financial initiatives
Head of IoT Product Management
PT Sinar Eka Selaras
Jakarta Barat, Jakarta
01.2020 - 09.2021
- Delivered exceptional level of service to each customer by listening to concerns and answering questions.
- Developed and implemented performance improvement strategies and plans to promote continuous improvement.
- Responsible for product planning and marketing including PSI (Purchase, Sales, Inventory), Market assessment, Target & Budgeting, Product Assortment & Life Cycle, 4P
- Managing company objectives in profitability and revenue
- Develop Demand Generation strategy with Go To Market implementation and approach
- Maintain relationship and improved cooperation with Brand Principal
Head of Trade Marketing
PT Mitra Internasional Indonesia
Jakarta Barat, Jakarta
03.2017 - 12.2019
- Responsible for company retail channel expansion plan including SITAC, Project Development, Visual Merchandising and Store Maintenance
- Create and provide marketing strategy for both new acquisition and existing customer through partnership and strategic alliances
- Execute and manage communication strategies and plans to achieve the sales target for both modern and traditional channel, including loyalty / portfolio initiatives
Head of Brand Activation
PT Indonusa Telemedia - Transvision
Jakarta, Jakarta
10.2016 - 02.2017
- Create and provide brand communications strategy focus on the activation activities throughout the year as platforms for both existing & new site acquisition
- Execute and manage communication strategies and plans based on briefs from Sales and Marketing to ensure the sales target given can be achieved for both modern and traditional channel, including loyalty / portfolio initiatives
General Manager – Marketing Communication
PT Linknet Tbk – First Media
Jakarta , Jakarta
02.2011 - 05.2016
- Consolidate and provide overview of communications calendar and identify key brand messages throughout the year as platforms for ATL and through-the-line campaigns
- Develop value proposition, USPs based on briefs from Product and Marketing and ensure consistency in communication across all channels and applications
- Develop and execute communication strategies and plans based on briefs from Product (for product launches, enhancements and terminations) and Marketing (for acquisition and portfolio initiatives)
- Identify areas of synergies with the group with a view to optimize campaign budgets and achieve maximum targeted reach
VP Retail Sales
PT Berca Global Access – Wigo
Jakarta , Jakarta
08.2010 - 02.2011
- Responsible for the establishment of both annual and monthly sales objectives in coordination with the Company's business plan.
- Providing an annual Sales Plan and providing quarterly updates, revisions and modifications to the Plan.
- Coordinating the specific objectives of the Sales Plan with all of the functional departments of the company
- Establishes both market and target customer strategies
Senior Manager, Marketing
PT Trikomsel Multimedia
Jakarta , Jakarta
11.2005 - 05.2008
- Planning, coordinating and supervise,marketing strategy and tactical program to achieve sales target for retail business unit
- Managing the Sony Ericsson Brand and Sales through retail business channel
- Creating communication platform through ATL and BTL activity
Manager, Marketing
PT Bahana Nusa Lubrindo – Agip
Jakarta Barat, Jakarta
08.2001 - 10.2005
- Establish and execute marketing strategy program for retail business unit, transportation and industrial segment
- Managing the Brand activity with ATL and BTL and PR activities
Manager, Marketing
PT Trikomsel Citrawahana
Jakarta, Jakarta
06.1998 - 08.2001
- Creating marketing and promotions programs for business units - retails department (above and below the line)also for traditional channel
- Responsible for visual merchandising of company’s retail outlet and handling brand management
Education
BBA - Economics
Tarumanagara University, Faculty of Economic,
Jakarta 08.1990 - 08.1994
High School Diploma -
SMA Regina Pacis
Bogor West Java 07.1987 - 08.1990
Skills
Strategic planning
Performance improvement
Client account management
Project Management
Relationship building
Operations management
Timeline
Head of Banking, Financing & Partnership
PT Sinar Eka Selaras
10.2021 - Current
Head of IoT Product Management
PT Sinar Eka Selaras
01.2020 - 09.2021
Head of Trade Marketing
PT Mitra Internasional Indonesia
03.2017 - 12.2019
Head of Brand Activation
PT Indonusa Telemedia - Transvision
10.2016 - 02.2017
General Manager – Marketing Communication
PT Linknet Tbk – First Media
02.2011 - 05.2016
VP Retail Sales
PT Berca Global Access – Wigo
08.2010 - 02.2011
Senior Manager, Marketing
PT Trikomsel Multimedia
11.2005 - 05.2008
Manager, Marketing
PT Bahana Nusa Lubrindo – Agip
08.2001 - 10.2005
Manager, Marketing
PT Trikomsel Citrawahana
06.1998 - 08.2001
BBA - Economics
Tarumanagara University, Faculty of Economic,
08.1990 - 08.1994
High School Diploma -
SMA Regina Pacis
07.1987 - 08.1990