I have an interest in Digital and Content Marketing as well as Public Relations with the last 4 years of nonstop learning, implementation, and evaluation. In my spare time i always read books, Workout, and taking photos.
Overview
8
8
years of professional experience
Work History
Head of Marketing
PT Forta Larese (Cheetah Safety)
5 2024 - Current
Leading Marketing Division to become top-of-mind of Safety Wear product in Indonesia especially safety shoes and safety glasses through offline and online channel
Analyzed competitive landscape, identifying potential threats and opportunities for strategic positioning in the marketplace.
Increased brand awareness by developing and implementing strategic marketing campaigns.
Preserved brand integrity by monitoring consistency and quality of marketing content.
Coordinated with design and media teams to develop high-quality creative assets.
Marketing Executive
Beleaf Farms
11.2022 - 04.2024
Lead Marketing division and create a Marketing plan on the company objective and manage to lead the execution through 3rd party agency and internal team.
Developed and implemented targeted digital strategy to improve business performance.
Managed workflow between staff, coordinating documents, and creative material distribution.
Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
Planned and executed marketing campaigns to target groups, areas and wider community.
Increased brand awareness by developing and implementing innovative marketing campaigns.
Enhanced customer engagement through the creation of compelling content for website, blog, and social media platforms.
Social Media Planner
Bounche Indonesia
09.2021 - 07.2024
Create Content Planning and become a Social media admin channel also Make digital ad concepts & copy as well
Client Handled: Mazda Indonesia, UOB Indonesia, Predator Gaming Indonesia, Allianz Indonesia
Social Media Executive & Analyst
Oliver Agency (UStudio)
03.2020 - 07.2024
Creates content planning for monthly editorials, involved in digital and strategic campaigns
Creating Monthly, Quarterly, and Yearly reports for most Unilever Indonesia brands then Giving insight and data As the foundation of the next campaign and always-on content strategy
Brand handled: Rexona Men, Sunlight, Molto, & POND'S Indonesia