Mira Berliani Pradita

Strategy Development:
Develop and execute comprehensive merchandising strategies to maximize sales and profitability.
Analyze market trends, consumer behavior, and competitor activities to inform merchandising decisions.

Product Assortment and Planning:
Oversee product selection, assortment planning, and inventory management.
Ensure a balanced product mix that meets the needs of different customer segments.
Work with suppliers and vendors to negotiate terms, pricing, and delivery schedules.

Sales and Performance Analysis:
Monitor sales performance and analyze key metrics to identify opportunities for growth and improvement.
Prepare regular reports on sales, margins, and inventory levels for senior management.
Implement corrective actions based on performance data to optimize product lines and categories.

Collaboration:
Work closely with marketing, sales, supply chain, and finance teams to ensure cohesive execution of merchandising strategies.
Collaborate with the design and product development teams to align product offerings with market trends and customer needs.

Team Leadership:
Lead, mentor, and develop a merchandising team, fostering a culture of high performance and collaboration.
Set clear goals and expectations, providing regular feedback and performance evaluations.

• Used critical thinking to break down problems, evaluate solutions and make decisions.
• Participated in team projects, demonstrating an ability to work collaboratively and effectively with stakeholders.
• Passionate about learning and committed to continual improvement.
• Demonstrated leadership skills in managing projects from concept to completion for new store concept : Kimia Farma Health and Beauty.
• Developed strong communication and organizational skills through working on group projects.

• Reduced inventory levels and improved cash flow through effective demand forecasting and inventory management techniques.
• Partnered with principal to develop category-appropriate order frequency for spend under management.
• Researched, prepared for and led supplier negotiation process for managed category.
• Created and managed product campaigns to increase brand engagement and sales.
• Implemented data-driven decision-making processes to optimize pricing strategies and maximize revenue opportunities.
• Optimized supplier base by conducting regular reviews of vendor performance metrics including quality standards compliance rates.

• Cultivated and strengthened customer excellent by using strong issue resolution and dynamic communication skills.
• Improved customer satisfaction through staff training in customer service and product knowledge.
• Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
• Developed strategies for attracting new customers by analyzing demographic data and conducting targeted marketing initiatives.
• Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
• Completed point of sale opening and closing procedures.
• Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
• Trained and guided team members to maintain high productivity and performance metrics.