Mirza Zalfandy

As a Project Manager, I am fully responsible for managing both operational and non-operational aspects across several key departments within the organization. These include Product R&D, Marketing, Online & Offline Sales, and Live Streaming. My role is to ensure that each division runs efficiently and remains aligned with the overall strategic goals of the company, including monthly financial planning to support sales and marketing achievement targets.

Beyond day-to-day oversight, I play a crucial role in strategic planning, cross-functional coordination, and continuous performance evaluation. I work closely with each team to foster alignment, resolve challenges, and drive progress. My focus is on ensuring that all departments not only meet their individual objectives but also contribute collectively to the company’s broader vision.

I strongly believe in the power of teamwork and collaborative leadership. Through a performance-driven and data-informed approach, I strive to deliver tangible results such as increased Gross Merchandise Value (GMV) and higher conversion rates. At the same time, I prioritize building intangible value by strengthening brand awareness, customer trust, and long-term brand positioning in the market.

As a project manager, I am responsible for making sure that each division operates effectively in line with the company's established guidelines and targets.

• Develop key performance indicators (KPIs) for each division, including Marketing, Online & Offline Sales, and Live Streaming.
• Assess the performance of each division to ensure targets are met according to the established KPIs.
• Allocate the marketing budget (including advertising expenses) and distribute stock for each division to achieve the defined sales goals.

• Developing digital marketing strategies and testing newer methodology
• Setting and managing company goals with a planned strategy
• Helping team members to make improvements to digital ads
• Work with advertising tools and Analytics tools like Meta Ads, Google Ads, Google Analytics, and Google Tag Manager
• Analyze campaign and ad performance results on a daily, weekly and monthly basis

• Making Facebook Ads, Instagram Ads, and Google Ads for clients' business
• Ensure the strategies match a client's business goal
• Ensure the target audience, contents and keywords match business
• Ensure tracking and analytics applied
• Analyze the result of ads and make improvement strategies

• Assisting the ministry staff to create a GIS database for the Jambi city site survey