Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Mita Handra Fitria

Content And Social Media Specialist

Summary

Experienced social media specialist, analyst, content media specialist with 2 years of experience in social media management and copywriting. Managed and develop primary social media marketing campaigns. Increased engagement rate 112% by implementing social media campaign on Instagram, improved followers by 301% and increased CTR 44% by implementing livestreaming on TikTok. Seeking to leverage curiosity and self-improvement skills to become the new social media specialist.

Overview

2
2
years of professional experience
4
4
years of post-secondary education
3
3
Certifications

Work History

Content and Social Media Specialist

PT Sinergi Digital Pusaka
DKI Jakarta, Indonesia
2021 - Current
  • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
  • Generate, edit, publish, and schedule daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
  • Created monthly reports through advanced Excel skills in order to monitor social media growth.
  • Collaborate with other departments to manage reputation, identify key players and coordinate actions.
  • Handle all the activity on TikTok starting with content and livestreaming sales that collaborate with the talents and create daily report through excel.

Achievement

  • Increase Engagement Rate by 6.8% in a year
  • Expanded Instagram account that improved followers by 98%
  • Increase CTR 44% by implementing livestreaming on TikTok

Social Media Specialist (Project Based)

PT Astra Daihatsu Motor
Manado
08.2021 - 09.2021
  • Creative and engaging write able to adhere to projects guidelines for tone/voice and in keeping within social media platform restrictions.
  • Create and develop editorial calendars for daily content and activations.
  • Build and executes social media campaign to meet company goals and reach potential customers.

Achievement

  • Expanded Instagram account that improved followers by 150%
  • Increase Engagement Rate by 12% in one month.

Social Media Specialist

DoctorSelf (Nonprofit organization)
DKI Jakarta
05.2021 - 07.2021
  • Generate, edit, publish, and schedule daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
  • Create campaigns to spread awareness through social media platforms.
  • Moderate all user generated content in line with the moderation policy for the community.

Achievement

  • Increase Engagement Rate by 27% in 3 months.

Digital Marketing Internship

PT Drife Solusi Integrasi
DKI Jakarta
02.2019 - 07.2019
  • Generate, design, edit, publish and schedule daily content for client social media platforms.
  • Create social media planning campaign to spread awareness.
  • Collaborate with brand and influencer to help running campaign in social media.
  • Collaborate with performance marketing to manage campaign and coordinate actions.
  • Created monthly reports to monitor social media growth.
  • Generate, edit, and publish article seo friendly to client websites.

Achievement

  • Expanded Instagram account that improved followers by 301% in 4 months.
  • Increase sales by 45% in 4 months.
  • Increase Engagement Rate by 112% in 4 months.

Education

Bachelor of Business - International Marketing

Binus University
West Jakarta, DKI Jakarta, Indonesia
09.2016 - 09.2020

Skills

Social media management

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Certification

Social Media Certified

Timeline

Content and Social Media Specialist

PT Sinergi Digital Pusaka
2021 - Current

Social Media Certified

08-2021

Google Analytics Certified

08-2021

Social Media Specialist (Project Based)

PT Astra Daihatsu Motor
08.2021 - 09.2021

Social Media Specialist

DoctorSelf (Nonprofit organization)
05.2021 - 07.2021

Certified Digital Marketing, Purwadhika Digital School - April to September 2021

04-2021

Digital Marketing Internship

PT Drife Solusi Integrasi
02.2019 - 07.2019

Bachelor of Business - International Marketing

Binus University
09.2016 - 09.2020
Mita Handra FitriaContent And Social Media Specialist