Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Mita Handra Fitria

Content And Social Media Specialist

Summary

Experienced social media specialist, analyst, content media specialist with 2 years of experience in social media management and copywriting. Managed and develop primary social media marketing campaigns. Increased engagement rate 112% by implementing social media campaign on Instagram, improved followers by 301% and increased CTR 44% by implementing livestreaming on TikTok. Seeking to leverage curiosity and self-improvement skills to become the new social media specialist.

Overview

2
2
years of professional experience
4
4
years of post-secondary education
3
3
Certifications

Work History

Content and Social Media Specialist

PT Sinergi Digital Pusaka
DKI Jakarta, Indonesia
2021 - Current
  • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
  • Generate, edit, publish, and schedule daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
  • Created monthly reports through advanced Excel skills in order to monitor social media growth.
  • Collaborate with other departments to manage reputation, identify key players and coordinate actions.
  • Handle all the activity on TikTok starting with content and livestreaming sales that collaborate with the talents and create daily report through excel.

Achievement

  • Increase Engagement Rate by 6.8% in a year
  • Expanded Instagram account that improved followers by 98%
  • Increase CTR 44% by implementing livestreaming on TikTok

Social Media Specialist (Project Based)

PT Astra Daihatsu Motor
Manado
08.2021 - 09.2021
  • Creative and engaging write able to adhere to projects guidelines for tone/voice and in keeping within social media platform restrictions.
  • Create and develop editorial calendars for daily content and activations.
  • Build and executes social media campaign to meet company goals and reach potential customers.

Achievement

  • Expanded Instagram account that improved followers by 150%
  • Increase Engagement Rate by 12% in one month.

Social Media Specialist

DoctorSelf (Nonprofit organization)
DKI Jakarta
05.2021 - 07.2021
  • Generate, edit, publish, and schedule daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
  • Create campaigns to spread awareness through social media platforms.
  • Moderate all user generated content in line with the moderation policy for the community.

Achievement

  • Increase Engagement Rate by 27% in 3 months.

Digital Marketing Internship

PT Drife Solusi Integrasi
DKI Jakarta
02.2019 - 07.2019
  • Generate, design, edit, publish and schedule daily content for client social media platforms.
  • Create social media planning campaign to spread awareness.
  • Collaborate with brand and influencer to help running campaign in social media.
  • Collaborate with performance marketing to manage campaign and coordinate actions.
  • Created monthly reports to monitor social media growth.
  • Generate, edit, and publish article seo friendly to client websites.

Achievement

  • Expanded Instagram account that improved followers by 301% in 4 months.
  • Increase sales by 45% in 4 months.
  • Increase Engagement Rate by 112% in 4 months.

Education

Bachelor of Business - International Marketing

Binus University
West Jakarta, DKI Jakarta, Indonesia
09.2016 - 09.2020

Skills

Social media management

Social media analytics

Social media campaign

Influencer Marketing

Copywriting

Canva

Google analytics

Facebook Ads

TikTok Affiliate

TikTok Analytics

TikTok Livestreaming

Certification

Social Media Certified

Timeline

Content and Social Media Specialist

PT Sinergi Digital Pusaka
2021 - Current

Social Media Certified

08-2021

Google Analytics Certified

08-2021

Social Media Specialist (Project Based)

PT Astra Daihatsu Motor
08.2021 - 09.2021

Social Media Specialist

DoctorSelf (Nonprofit organization)
05.2021 - 07.2021

Certified Digital Marketing, Purwadhika Digital School - April to September 2021

04-2021

Digital Marketing Internship

PT Drife Solusi Integrasi
02.2019 - 07.2019

Bachelor of Business - International Marketing

Binus University
09.2016 - 09.2020
Mita Handra FitriaContent And Social Media Specialist