Kristy Mitsuyo Okahara
Marketing
Bali & New York
Summary
Marketing in aviation and hospitality involves building brand awareness, targeting specific customer segments, and creating memorable experiences for travelers. In customer service, delivering personalized, efficient, and friendly service is key to fostering loyalty. Digital marketing strategies, including social media, SEO, and content marketing, help promote products and services, while CSR initiatives emphasize sustainability and community engagement. These approaches are critical in aviation and tourism, where the goal is to enhance the customer journey and drive business growth.
Overview
11
11
years of professional experience
1
1
year of post-secondary education
Work History
Digital Marketing
FLY BALI
08.2023 - Current
- Company Overview: Fly Bali - Helicopter Tour & Charter
- Social Media Strategy: Developed and executed content strategies for LinkedIn, YouTube, and Instagram, achieving a 20% increase in LinkedIn brand awareness and a 10% boost in engagement within one year
- Offline Advertising: Created advertising briefs, managed media partner negotiations, and tracked campaign performance, leading to a 10% increase in offline brand awareness
- Partnership Management: Secured high-profile collaborations, including a partnership with an industry influencer that drove a 30% increase in brand visibility and strengthened long-term business growth
- Paid Ads Support: Collaborated on Google, Facebook, and Instagram Ads campaigns, achieving a 15% conversion rate from Facebook Ads
- Fly Bali - Helicopter Tour & Charter
Sales/Marketing Manager
URBAN AIR
03.2021 - 08.2023
- Company Overview: Urban Air - Helicopter Tour & Charter
- Designed and executed strategic sales and marketing plans, achieving a 20% increase in sales in 2021 and 15% growth in brand awareness by 2023
- Expanded global market reach through targeted campaigns and strategic partnerships with travel agents, tour operators, and hoteliers
- Led and developed a high-performing sales and marketing team to consistently exceed annual revenue goals
- Improved social media engagement by 20% annually and generated 30% more qualified leads in 2023
- Negotiated and closed key deals to drive sustainable growth and profitability
- Urban Air - Helicopter Tour & Charter
Marketing Southeast Asia & Pacific
Karma Group
11.2018 - 01.2021
- Company Overview: Karma Group Global
- Managed outreach to non-members and members worldwide to promote stays and ensure member engagement
- Delivered exceptional customer service, addressing member needs and inquiries
- Consistently exceeded monthly targets for member bookings and engagement
- Prepared detailed daily and monthly performance reports
- Karma Group Global
Engineer Support & Marketing
Accord Group
09.2017 - 10.2018
- Company Overview: Accor Group - Hotels
- Assisted engineers with technical tasks and project execution
- Maintained accurate documentation of inventory, stock levels, and administrative records
- Supported daily operations by coordinating logistics and ensuring resource availability
- Streamlined administrative processes to improve efficiency
- Managed and maintained social media platforms, including content creation, scheduling, and engagement
- Developed strategies to increase followers, engagement, and brand visibility
- Accor Group - Hotels
Sales Assistant
Hino Motors Sales Indonesia
01.2015 - 05.2016
- Company Overview: Hino Motors Sales Indonesia - Commercial Vehicles
- Supported Sales Manager and Supervisor in managing documents, data, and reports
- Communicated and coordinated with dealers across Indonesia via email and other channels
- Assisted in organizing and maintaining sales-related administrative tasks to ensure smooth operations
- Hino Motors Sales Indonesia - Commercial Vehicles
Quality Control
Faccenda Foods Ltd
04.2014 - 09.2014
- Ensured products met SOP standards through thorough inspections
- Monitored and maintained quality control processes to ensure compliance
- Conducted regular checks to uphold production standards and efficiency
Education
Bachelor's degree - Business Management
09.2013 - 07.2014
Completed a comprehensive business project analyzing McDonald's as part of my bachelor's degree in the UK. The project focused on: Competitive Positioning: Applied Michael Porter's Five Forces to evaluate market dynamics. Cross-Cultural Management: Assessed strategies for managing global operations. Corporate Social Responsibility: Examined initiatives balancing sustainability with profitability. This project enhanced my analytical, research, and project management skills, preparing me for strategic roles in a global business environment.
Skills
Digital Marketing
Google Ads
Social Media Management
Social media marketing
Measuring Performance and Budget Allocation
social media organic
Customer service
Hospitality
Sales
content marketing
Digital marketing budgeting
Digital marketing knowledge
Timeline
Digital Marketing - FLY BALI
08.2023 - Current
Sales/Marketing Manager - URBAN AIR
03.2021 - 08.2023
Marketing Southeast Asia & Pacific - Karma Group
11.2018 - 01.2021
Engineer Support & Marketing - Accord Group
09.2017 - 10.2018
Sales Assistant - Hino Motors Sales Indonesia
01.2015 - 05.2016
Quality Control - Faccenda Foods Ltd
04.2014 - 09.2014
Univeristy of Northampton - Bachelor's degree, Business Management
09.2013 - 07.2014