MOHAMAD RIZKI WARDANI
Senior Brand Communications & Marketing Leader
Tangerang Selatan
Summary
Brand Activation Manager leading integrated brand campaigns, sponsorship activation, and corporate events that strengthen brand positioning and customer engagement. Directs agencies, event organizers, and media partners across national initiatives, while aligning execution with marketing, sales, digital, legal, and senior leadership teams. Oversees media planning and offline media buying to connect campaign delivery with commercial objectives.
Overview
2
2
Languages
25
25
years of professional experience
Work History
Brand Activation, Corporate Events, Sponsorship & Media
AIA Indonesia
01.2008 - Current
- Lead the planning and execution of integrated marketing campaigns that strengthen AIA's brand positioning while supporting commercial and corporate objectives.
- Key responsibilities include:
- Develop integrated brand activation strategies.
- Lead end-to-end execution of national marketing campaigns.
- Manage sponsorship activation and strategic partnerships.
- Direct corporate events and customer engagement programs.
- Oversee media planning and offline media buying.
- Manage agencies, production houses, event organizers, and media partners.
- Collaborate with marketing, sales, digital, legal, and senior leadership teams.
- Measure campaign effectiveness and optimize future initiatives.
- Signature Campaigns & Strategic Projects
- AIA Healthiest Schools
- AIA Vitality Customer Events
- AIA Sepakbola Untuk Negeri
- Tottenham Hotspur Partnership Activation
- David Beckham Indonesia Visit
- AIA Championship
- AIA 100th Anniversary Celebration
- Spurs Junior Cup
- AIG MU Cup
Industrial Engineering Manager
PT Prima Inreksa Industries (Adidas)
01.2006 - 01.2008
- Led Lean Manufacturing initiatives.
- Managed Continuous Improvement programs.
- Delivered operational efficiency projects.
- Improved manufacturing performance through process optimization.
Quality Assurance Specialist
LG Electronics Indonesia
01.2002 - 01.2006
- Managed manufacturing quality systems.
- Supported Six Sigma quality improvement initiatives.
- Implemented ISO quality standards.
- Conducted process audits and continuous improvement programs.
Education
Bachelor of Industrial Engineering -
Pancasila University
Diploma - Industrial Electronics
Politeknik Universitas Indonesia
Skills
Brand Strategy & Positioning
Integrated Marketing Communications (IMC)
Corporate Communications
Media Strategy & Buying
Marketing Analytics
Brand architecture
Media planning
Brand Activation & Experiential Marketing
Sponsorship & Partnership Management
Customer Engagement Programs
Event Management
Vendor & Agency Management
Event sponsorship activation
Accomplishments
- Successfully delivered high-profile national brand campaigns.
- Led sponsorship activation with internationally recognized sports properties.
- Managed strategic corporate events involving customers, media, government, and business partners.
- Extensive experience working with executive leadership and cross-functional teams.
- Strong background in brand storytelling, experiential marketing, and consumer engagement.
Timeline
Brand Activation, Corporate Events, Sponsorship & Media
AIA Indonesia
01.2008 - Current
Industrial Engineering Manager
PT Prima Inreksa Industries (Adidas)
01.2006 - 01.2008
Quality Assurance Specialist
LG Electronics Indonesia
01.2002 - 01.2006
Diploma - Industrial Electronics
Politeknik Universitas Indonesia
Bachelor of Industrial Engineering -
Pancasila University