Mohamad Riza Pahlevi
Tangerang,BT
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Summary
Expert Digital Marketing Specialist with proven record of exceeding marketing objectives by developing high-performing, multifaceted digital marketing plans. Passionate about connecting with target audiences and driving consistent growth. Insight-driven and adaptable to changing market conditions.
Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
Overview
11
11
years of post-secondary education
18
18
years of professional experience
Work History
Digital Marketing Specialist
Tri-7 Solutions
Manila, Philiphine
03.2020 - Current
- Collaborated effectively with advertising and media specialized to boost results from strategic campaigns.
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Interviewed, onboarded and mentored sales and marketing professionals and provided training on organizational strategies, Google AdWords and Google Analytics.
- Masterminded highly successful digital strategies for various platforms to attract customer engagement.
- Collaborated cross-functionally with sales, engineering and product management teams to accomplish shared goals.
- Improved click-through rates, conversion and other important KPIs with strategic approach.
- Delivered effective and innovative digital campaigns for products
- Worked effectively under constant pressure of simultaneous project milestones and deliverable deadlines.
- Managed digital projects end-to-end, from initial conceptualizing through final implementation and live monitoring.
- Leveraged tracking data to segment target audiences, trigger campaigns and personalize content.
- Oversaw numerous social media campaigns, including creating and deploying content, engaging with target audiences and boosting reach with strategic ad placements.
- Optimized social media channels and web pages to improve SEO and usability.
- Boosted brand awareness by establishing strong web and social media presence.
- Monitored return on investment of online and social media marketing efforts.
- Utilized techniques such as cold calling, networking and prospecting to develop new leads.
- Managed social media accounts for some clients, generating interest for existing and upcoming product or service releases.
- Tracked innovations in social media and worked with key functional groups to adopt emerging technology.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Managed relationships with high-profile clients and translated marketing and social media needs into results-driven strategies.
- Discussed SEO needs and optimized strategies for short- and long-term campaigns.
- Created social media content with consistent content and tone.
- Increased customer engagement through social media.
- Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
- Analyzed and reported social media and online marketing campaign results.
- Evaluated monthly performance statistics and used data to inform future strategies.
- Drove digital and enterprise collaboration across functional teams, focusing on delivery and continuous process improvement.
- Administered marketing calendar and posted new content to coincide with new product and service releases.
- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
Event Services Manager
Grand Hyatt Jakarta
Jakarta Pusat, DKI Jakarta
04.2014 - 08.2018
- Managed administrative logistics of events planning, including contract signing, fee collection, event booking and event promotions.
- Liaised with marketing and PR colleagues to promote special events in social calendars.
- Worked closely with couples to meet wedding goals, maintain deadlines and resolve complaints or service issues.
- Delivered prompt payment for event services, including vendors, venues, staff, and transportation providers.
- Solicited feedback from clients to assess event success and uncover opportunities for improvement.
- Interviewed clients to understand event scopes of work, establish budgets and determine timelines for venue selection, guest list finalization, and rehearsal, ceremonies, and receptions.
- Hired and cross-trained staff members for various event-specific functions and assessed employees' understanding of associated processes and procedures.
- Attended bridal industry events to promote services and build relationships with prospective vendors.
- Coordinated catering services and planned menus to compliment event theme and selected musical or guest speaker entertainment.
- Fulfilled contractual obligations, including communications, vendor coordination, schedule creation, budget administration and rehearsal and day of event coordination.
- Promoted adherence to client-event requirements through effective delegation, prioritizing and management of all entire production lifecycle, from concept to execution.
- Oversaw preparation and management of event budgets to deliver at or below projected costs.
- Fostered relationships with local and national wedding suppliers to obtain best price, quality, and delivery of products.
- Planned and organized activities, details and timelines for Clients events.
- Selected and ordered refreshments, decor and event materials.
- Coordinated florists, photographers, videographers, musicians, officiants and ceremony participants during rehearsals and pre-ceremony, ceremony and reception events.
- Planned and organized activities, details and timelines for Clients events.
- Greeted and welcomed new members, establishing and updating memberships to Grand Hyatt Jakarta programs.
- Performed supplier risk evaluations and supported regulatory inspections.
- Recognized some areas needing improvement and implemented program, enhanc
- Performed customer needs assessments and coordinated resolutions with supply chain and quality teams.
- Recruited and developed number employees for Event Service department.
- Created, managed and executed business plan and communicated company vision and objectives to motivate teams.
- Modernized and improved operational procedures to increase efficiency and profitability while tightly controlling costs such as labor and preventing waste.
- Improved staff morale and reduced employee turnover by 80%.
- Drove year-over-year business growth while leading operations, strategic vision and long-range planning.
- Performed forecasting to identify necessary changes for supply chain business.
- Increased operational efficiency by developing improved filing systems for confidential client records and reports.
- Evaluated suppliers by assessing quality, timeliness and compliance of deliveries to maintain tight cost controls and maximize business operational efficiency.
- Spearheaded overhaul of company best practices, leading to significantly increased staff retention rates and top-ranking as industry lead
- Spearheaded overhaul of company best practices, leading to significantly increased staff retention rates and top-ranking as industry leader.
- Enhanced initiatives while managing effective marketing campaigns.
- Taught Assistant Managers and Team Leaders effective customer service techniques, boosting client satisfaction rates 90%.
- Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
- Established and administered annual budget with effective controls to prevent overages, minimize burn rate and support sustainability objectives.
- Enhanced and redefined organizational structure to maintain company's competitive edge across territories.
Lounge Manager
Grand Hyatt Jakarta
Jakarta, DKI Jakarta
02.2011 - 03.2014
- Capitalized on opportunities to advance operations and mixology knowledge, enhancing customer service with refined and current expertise.
- Kept alcoholic beverages well-stocked and organized to meet expected demands.
- Assisted servers with specialty drinks orders by preparing on-demand items without delay.
- Strategized plans to increase bar revenue through innovative promotional concepts, specialty drinks and customer-focused events.
- Developed unique drink and cocktail offerings on monthly basis as part of seasonal offerings.
- Implemented quality control initiatives while creating house-made cocktails, juice and preparations to reduce downtime and increase revenue.
- Created effective employee schedules maintaining coverage at peak times and minimizing labor costs.
- Developed unique events and special promotions to drive sales.
- Kept accurate inventories and notified management of ordering needs for liquor, beer, wine and bar supplies.
- Maintained high standards of customer service by staying up to date on bar and menu options and providing effective food recommendations for guests.
- Reduced health risks and safety hazards by preparing beverage products consistently while creating cleaning schedules, restocking items and sanitizing equipment to adhere to health department standards.
- Took customer orders and capitalized on opportunities to sell special beverage and food options.
- Guaranteed optimal beverage stock by assessing monthly inventory and collaborating with owners for corrective action planning to limit expenses.
- Determined business needs by acquiring client feedback for process improvements.
- Improved customer service rankings by resolving issues quickly and accurately.
- Motivated and disciplined employees and implemented new mentoring program, which increased worker morale.
- Merged productivity initiatives while complying with restaurant policies and procedures.
- Enhanced business productivity by training 20 team members on best practices and protocols.
- Enhanced sales by promoting beverage products and assisting with creative menu selections.
- Maintained secure cash drawers, promptly resolving discrepancies for accuracy.
- Crafted popular cocktail menu for customers preferring liquor and spirits to wine.
- Enhanced financial controls to minimize theft and loss risks, continuously maintaining accurate accounts and cash drawers.
- Reduced labor costs by improving employee schedules and workflows to capitalize on individual strengths and better meet forecasted customer demands.
- Upsold daily specials and beverage promotions to exceed daily sales goals.
- Maximized customer service by training staff, overseeing operations and resolving issues.
- Conducted Monthly inventories of bar and drink supplies to keep stock on hand and avoid expensive rush orders.
- Recruited, hired and trained staff on bar practices, customer service standards and productivity strategies, providing 80% improvement over prior onboarding process.
- Increased profits with enhanced inventory oversight and strategic pricing adjustments.
- Handled escalated customer concerns with speed and knowledgeable support to achieve optimal satisfaction and maintain long-term loyalty.
- Followed all safety requirements for alcohol service and maintained network of available ride services for inebriated customers.
- Reduced financial inaccuracies by using micros system while verifying receipts.
- Kept facility compliant with health codes, sanitation requirements and license regulations, alleviating potentially heavy fines.
- Managed bar inventory, restocked supplies and placed orders for spirits, beer, wines and mixers.
Assistant Manager
Grand Cafe, Grand Hyatt Jakarta
Jakarta, DKI Jakarta
06.2009 - 02.2011
- Increased sales revenues by15% over Semester by promoting complementary products and educating customers about store promotions.
- Verified inventory counts remained within monthly tolerance levels and compiled financial data in compliance with budget.
- Achieved recognition from senior management for contribution to store success, including managing sales, employees and operations to foster optimal performance.
- Created organization systems for inventory control, merchandising, financial reports and schedules, dramatically increasing operational efficiency.
- Established and optimized schedules to keep coverage and service in line with forecasted demands.
- Set and enforced policies focused on increasing team productivity and strengthening operational efficiency.
- Helped with planning schedules and delegating assignments to meet coverage and service demands.
- Monitored security and handled incidents calmly.
- Directed merchandising, promotion and brand loyalty efforts for business segment with greatest sales volume.
- Offered hands-on assistance to customers, assessing needs and maintaining current knowledge of consumer preferences.
- Developed loyal and highly satisfied customer base through proactive management of team customer service strategies.
- Monitored cash intake and deposit records, increasing accuracy and reducing discrepancies.
- Planned team-building exercises to increase employee performance and job satisfaction.
- Reviewed sales and gross profit reports to determine options for increasing market growth.
- Conducted weekly staff meetings to motivate staff members, address concerns and questions, plan improvements, and evaluate progress toward goals.
- Completed monthly inventory counts to verify stock levels, address discrepancies and forecast future needs.
- Exceeded sales goals and accomplished business objectives by inspiring staff and promoting target products.
- Generated repeat business through exceptional customer service and responded to customer concerns with friendly and knowledgeable service.
- Recruited and hired employees offering talent, charisma and experience to restaurant team.
- Immediately resolved issues with patrons by employing careful listening and communication skills.
Assistant Restaurant Manager
Emily French Restaurant
Jakarta Selatan, DKI Jakarta
01.2010 - 06.2010
- Recruited and hired employees offering talent, charisma and experience to restaurant team.
- Immediately resolved issues with patrons by employing careful listening and communication skills.
- Resolved challenging customer complaints to full satisfaction, promoting brand loyalty and maximizing repeat business.
- Pitched in to help host, waitstaff and bussers during exceptionally busy times such as dinner hour.
- Supervised all areas of restaurant to keep it clean and well-maintained.
- Continuously evaluated business operations to effectively align workflows for optimal area coverage and customer satisfaction.
- Delivered in-depth training to workers in food preparation and customer-facing roles to promote strong team performance.
- Spearheaded regular maintenance and repair operations to keep building and equipment in peak condition.
- Created and deployed successful strategies to boost restaurant performance, streamline food prep processes and increase efficiency in different areas.
- Kept restaurant compliant with all federal, state and local hygiene and food safety regulations.
- Applied knowledge of previous supply needs and forecasted business levels to estimate required supplies.
- Investigated and integrated enhanced service and team management strategies to boost business profits.
- Maximized quality assurance by completing frequent checks of line.
- Oversaw balancing of cash registers, reconciled transactions and deposited establishment's earnings to bank each [Timeframe].
- Organized and oversaw food service training to educate employees on various tasks, including resetting tables, relaying orders to cooks and upselling food and beverages.
- Set schedules for 10 staff by planning and designating shifts and hours.
- Helped general management develop prices based on inventory costs and portion sizes.
- Motivated staff to perform at peak efficiency and quality.
- Managed employees throughout preparation and service of 2 meals per day.
- Limited portion sizes and used garnishes to control food costs.
- Purchased food and cultivated strong vendor relationships.
- Maintained high standards of food quality by reviewing shipments, overseeing preparation and monitoring food safety.
- Recruited top-notch employees for captain and waiter positions.
- Orchestrated positive customer experiences at all stages by overseeing every area of dining & bar operations.
- Coordinated and organized all restaurant inventory.
- Trained staff on proper cooking procedures as well as safety regulations and productivity strategies.
- Oversaw food preparation and monitored safety protocols.
- Reviewed pricing and ordered food ingredients, kitchen appliances and supplies.
- Protected business, team members and customers by monitoring alcohol consumption and keeping operation in line with legal service requirements.
- Set and enforced performance and service standards to keep consistent, high-quality environment devoted to customer satisfaction.
- Verified prepared food met all standards for quality and quantity before serving to customers.
- Maintained effective supply levels by monitoring and reordering food stock and dry goods.
- Inspected preparation and storage equipment regularly to assess and maintain performance for cost-effective, safe operations.
Operations Team Leader
Park Hyatt Dubai
Dubai, Uni Emirate Arab
08.2007 - 11.2009
- Performed root cause analysis in deficient areas to identify and resolve central issues.
- Enhanced operational efficiency and reduced labor expenses by developing and optimizing standard practices.
- Led associate focus groups and meetings to obtain suggestions, address concerns or issues and foster positive relations among team members and management.
- Enforced regulatory and company policy compliance to improve workplace and employee safety and readiness.
- Created and implemented strategies for improving operational efficiency and accuracy.
- Processed inbound and outbound shipments with high accuracy and efficiency by effectively directing associate teams and managing inventory processes.
- Trained, coached and managed 8-person team of professionals.
- Trained, mentored and directed team of 8 waitress.
- Maintained team compliance with company standards, safety practices and regulatory and environmental requirements.
- Sat on new hire interviewing panel and made recommendations.
- Kept team activities in compliance with safety, regulatory and environmental guidelines.
- Managed high workload with consistent record of achieving deadlines and production targets.
- Set schedules and oversaw daily workflow.
- Increased overall efficiency and productivity of team by revamping jobs, schedules and daily assignments.
- Adhered to applicable guidelines and requirements, and assisted team in doing same.
- Helped to increase sales and customer retention by managing implementation new marketing and service strategies.
- Assisted with improving revenue and customer numbers by overseeing implementation of diverse sales and service initiatives.
- Helped set and manage objectives for quality, productivity and compliance.
- Oversaw workload and consistently achieved productivity targets.
- Improved team efficiency and productivity by restructuring workflow and managing assignments.
- Developed and deepened relationships with customers, vendors and internal stakeholders.
- Monitored daily and weekly key performance indicators to maintain on-track status.
- Motivated and trained employees to maximize team productivity.
- Reviewed and assessed ongoing operations, developing initiatives for continuous process improvement.
In Room Dining Waiter
Park Hyatt Dubai
Dubai, Uni Emirates Arab
01.2006 - 07.2007
- Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.
- Identified issues, analyzed information and provided solutions to problems.
- Worked flexible hours; night, weekend, and holiday shifts.
- Used Microsoft Word and other software tools to create documents and other communications.
- Offered friendly and efficient service to all customers, handled challenging situations with ease.
- Maintained excellent attendance record, consistently arriving to work on time.
- Increased customer satisfaction by resolving issues.
- Completed minor preventative maintenance and mechanical repairs on equipment.
- Resolved problems, improved operations and provided exceptional service.
- Maintained energy and enthusiasm in fast-paced environment.
- Carried out day-day-day duties accurately and efficiently.
- Developed and maintained courteous and effective working relationships.
- Managed quality assurance program, including on-site evaluations, internal audits and customer surveys.
- Monitored all company inventory to ensure stock levels and databases were updated.
Waiter
Al Raha Beach Hotel
Abu Dhabi, Uni Emirates Arab
10.2004 - 01.2006
- Stayed up-to-date on menu changes to offer current and accurate information and help customers select optimal meal choices based on individual preferences.
- Carried out complete opening, closing and shift change duties to keep restaurant working efficiently and teams ready to meet customer needs.
- Maintained customer satisfaction with timely table check-ins to assess food and beverage needs.
- Shared knowledge of menu items and flavors, enabling customers to make personal decisions based on taste and interest.
- Maintained customer satisfaction by clarifying questions about orders and specialty items.
- Folded napkins and prepared silverware sets to provide adequate supply for host station.
- Checked identification to enforce age regulations for alcoholic beverages.
- Suggested appropriate food and drink pairings to increase per-ticket sales.
- Greeted new customers, discussed specials, took drink orders and built immediate positive connections with guests.
- Collaborated with kitchen staff to correctly update customers on unavailable dishes and wait times.
- Upsold specialty items, wine selections and desserts to increase overall sales and exceed targets.
- Displayed enthusiasm and promoted excellent service to customers, successfully increasing referrals and walk-in business.
- Handled customer complaints professionally, resolving issues through diplomatic acknowledgment and commitment to service.
- Monitored dining rooms for seating availability as well as service, safety and well-being of guests.
- Resolved guest and employee complaints to maintain complete customer satisfaction and workforce effectiveness.
- Achieved monthly sales goals by using successful strategies to promote specials, desserts and alcoholic beverages.
- Monitored guests for intoxication and immediately reported concerns to management, contributing to safe and welcoming environments for all patrons.
- Prepared beverages and filled food orders for customers.
- Collected credit card, cash and gift certificate payments and dispensed change for cash transactions.
- Assessed restaurant and lounge according to state and federal cleanliness standards.
- Inspected dishes and utensils for cleanliness, sending back to be washed again when necessary.
- Decreased customer wait times by enlisting coworkers assistance for multi-order delivery to avoid spilling or dropping food.
- Stored food in designated containers and storage areas to increase shelf life, improve kitchen organization and provide easy access during busy peak service times.
- Bussed and reset tables per shift, working efficiently to keep dining room and work areas clean.
- Kept server areas clean and stocked during service hours to increase efficiency while working tables.
- Maintained order efficiency and accuracy through clear communication with kitchen staff, earning numerous recommendations from satisfied customers.
Waiter
Asuka , JW Marriott Jakarta
Jakarta, DKI Jakarta
09.2001 - 09.2004
- Stayed up-to-date on menu changes to offer current and accurate information and help customers select optimal meal choices based on individual preferences.
- Carried out complete opening, closing and shift change duties to keep restaurant working efficiently and teams ready to meet customer needs.
- Maintained customer satisfaction with timely table check-ins to assess food and beverage needs.
- Shared knowledge of menu items and flavors, enabling customers to make personal decisions based on taste and interest.
- Maintained customer satisfaction by clarifying questions about orders and specialty items.
- Folded napkins and prepared silverware sets to provide adequate supply for host station.
- Checked identification to enforce age regulations for alcoholic beverages.
- Suggested appropriate food and drink pairings to increase per-ticket sales.
- Greeted new customers, discussed specials, took drink orders and built immediate positive connections with guests.
- Upsold specialty items, wine selections and desserts to increase overall sales and exceed targets.
- Collaborated with kitchen staff to correctly update customers on unavailable dishes and wait times.
- Displayed enthusiasm and promoted authentic Japanese service to customers, successfully increasing referrals and walk-in business.
- Handled customer complaints professionally, resolving issues through diplomatic acknowledgment and commitment to service.
- Monitored dining rooms for seating availability as well as service, safety and well-being of guests.
- Resolved guest and employee complaints to maintain complete customer satisfaction and workforce effectiveness.
- Achieved monthly sales goals by using successful strategies to promote specials, desserts and alcoholic beverages.
- Monitored guests for intoxication and immediately reported concerns to management, contributing to safe and welcoming environments for all patrons.
- Prepared beverages and filled food orders for customers.
- Collected credit card, cash and gift certificate payments and dispensed change for cash transactions.
- Inspected dishes and utensils for cleanliness, sending back to be washed again when necessary.
- Decreased customer wait times by enlisting coworkers assistance for multi-order delivery to avoid spilling or dropping food.
- Stored food in designated containers and storage areas to increase shelf life, improve kitchen organization and provide easy access during busy peak service times.
- Bussed and reset tables per shift, working efficiently to keep dining room and work areas clean.
- Kept server areas clean and stocked during service hours to increase efficiency while working tables.
- Maintained order efficiency and accuracy through clear communication with kitchen staff, earning numerous recommendations from satisfied customers.
Education
High School Diploma -
07.1995 - 06.1998
- Received SMU N 62
No Degree - Hospitality Administration And Management
03.2011 - 08.2018
- Professional development completed in Hospitality
No Degree - Digital Media
11.2020 - Current
Skills
Digital marketing
Web analytics
Brand strategy
Digital media
Social media tools
SEO
Multi-channel marketing
Pixel
Campaign execution
Marketing programs
Marketing strategies
SEM strategy development
Marketing strategy
Mobile marketing
Social media expert
Social media activities
Communication and writing skills
Online marketing
Calculating ROI
Google Slides
Data analytics
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Hobbies
Football lover
Music
Cooking
Pro Evolution Maniac
Painting in oil Canvas
Timeline
Dumet School - No Degree, Digital Media
11.2020 - Current
Digital Marketing Specialist - Tri-7 Solutions
03.2020 - Current
Event Services Manager - Grand Hyatt Jakarta
04.2014 - 08.2018
Hyatt School Hospitality - No Degree, Hospitality Administration And Management
03.2011 - 08.2018
Lounge Manager - Grand Hyatt Jakarta
02.2011 - 03.2014
Assistant Restaurant Manager - Emily French Restaurant
01.2010 - 06.2010
Assistant Manager - Grand Cafe, Grand Hyatt Jakarta
06.2009 - 02.2011
Operations Team Leader - Park Hyatt Dubai
08.2007 - 11.2009
In Room Dining Waiter - Park Hyatt Dubai
01.2006 - 07.2007
Waiter - Al Raha Beach Hotel
10.2004 - 01.2006
Waiter - Asuka , JW Marriott Jakarta
09.2001 - 09.2004
SMU N62 - High School Diploma,
07.1995 - 06.1998