Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Mohan Bissa

Commercial & Analytical Lead in Marketing Research
#02-04, Castle Green, 485 Yio Chu Kang Road, 787058

Summary

Proven sales and analytics leader with over 14 years of passion in Marketing, Market Intelligence and Analytics. Has worked across markets, clients and categories on retail, innovation, media and brand building projects. Carries a growth mindset with a 'Move mountains or Die trying' attitude.

Over delivered in every single role on the set expectations.

Overview

14
14
years of professional experience
6
6
years of post-secondary education
4
4
Certificates

Work History

Senior Vice President

NAILBITER
Singapore
02.2022 - Current

Identifying new opportunities to build the business presence in Asia Pacific.

Recruiting and developing talent to drive business growth and

Develop and implement new strategies and policies to establish long-term business objectives and provide strong and sustainable organizational leadership.

Drove corporate revenue by creating strategies that fit perfectly with company's vision and mission.

General Manager, Growth & Innovation, Asia Pacific

DKSH Smollan Field Marketing PTE Ltd.
Singapore, Singapore
09.2020 - 01.2022

Managing P&L of over 25MN CHF for business development across retail marketing and activation for Asia Pacific.

Driving engagements and development of client accounts across industries and geographies.

Delivered double digit growth across 9 out of 11 markets in the region with team of 11 Growth leads.

Regional Client Business Partner

Nielsen - Asia Pacific
06.2019 - 08.2020

Managing over USD 15 Mn P&L for key accounts at a regional level for all Nielsen Solutions.

Team lead for local market teams across categories and businesses.

Director

Nielsen Singapore
02.2018 - 05.2019

Commercial lead for 20% of Nielsen Singapore Revenue. Over delivered on plan for 2018.

Managing P&L with targets for top 3 clients.

Associate Director, Business Partner

Nielsen Innovation, Singapore
07.2016 - 01.2018

Commercial lead for Innovation and Pricing Analytics for South East & North Asia.

Delivered 160% on business plan for the year 2017. Received 14 (Gold + Silver) Excellence Awards

Senior Manager

Nielsen Singapore
04.2015 - 07.2016

Part of integration team post acquisition of Affinnova. Led integration of tools and analytics team for APAC.

Delivered a business of USD 5 Mn. President's award recipient for a global deal on Pricing.

Research Manager (APAC - Analytical Lead)

Affinnova Inc.  (Singapore)
12.2013 - 04.2015

Built the team on ground and delivered business from base to USD 4 Mn in a span of 1 Year.

Worked with media and communication teams across clients and categories on communication, digital and innovation projects to optimize go-to market strategies and deliver brand growth.

Research Consultant

Tata Global Beverages
06.2013 - 12.2013

Managed Research and Analytics for leading tea brands.

Worked closely with marketing to develop innovation and media strategy for key brands.

Client Consulting (New Business Team)

Nielsen Consumer Research
06.2011 - 05.2013

Elected to be a part of the new business team in Consumer Research for Western India

Contributed a growth of 0.7Mn USD across new clients

Nielsen Academy

Nielsen Retail Measurement, Qualitative Research Mumbai
05.2010 - 05.2011

Worked on establishing a coverage analysis of retail measurement for Unilever in India.

Conducted Focus groups for Heinz in India for Complan Brand as a part of the qualitative stint

Senior Analyst

Nielsen BASES Oxford
08.2009 - 02.2010

8 Months Assignment in Oxford to work with the global HQ of Reckitt on Innovation & Pricing

Worked across Personal Care and Home categories on New product forecasting

Analyst

Nielsen BASES Mumbai
07.2008 - 07.2009

Learnt basics of analytics and market intelligence while working across top 3 global clients.

Awarded Annual award for best performance

Education

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University of Mumbai
05.2003 - 05.2008

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Northpoint Centre of Learning - Nielsen Academy
06.2010 - 06.2011

Skills

    Business Development

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Certification

Global Award for Fastest Growing Partner

Timeline

Senior Vice President

NAILBITER
02.2022 - Current

General Manager, Growth & Innovation, Asia Pacific

DKSH Smollan Field Marketing PTE Ltd.
09.2020 - 01.2022

Regional Client Business Partner

Nielsen - Asia Pacific
06.2019 - 08.2020

Director

Nielsen Singapore
02.2018 - 05.2019

Global Award for Fastest Growing Partner

01-2017

Associate Director, Business Partner

Nielsen Innovation, Singapore
07.2016 - 01.2018

Presidents Award  - Nielsen South East & North Asia

01-2016

Senior Manager

Nielsen Singapore
04.2015 - 07.2016

Research Manager (APAC - Analytical Lead)

Affinnova Inc.  (Singapore)
12.2013 - 04.2015

Research Consultant

Tata Global Beverages
06.2013 - 12.2013

CMI Valued Partner  Award - Unilever

01-2013

Client Consulting (New Business Team)

Nielsen Consumer Research
06.2011 - 05.2013

Youth Conference Winner - Indian Institute of Management

01-2011

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Northpoint Centre of Learning - Nielsen Academy
06.2010 - 06.2011

Nielsen Academy

Nielsen Retail Measurement, Qualitative Research Mumbai
05.2010 - 05.2011

Senior Analyst

Nielsen BASES Oxford
08.2009 - 02.2010

Analyst

Nielsen BASES Mumbai
07.2008 - 07.2009

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University of Mumbai
05.2003 - 05.2008
Mohan BissaCommercial & Analytical Lead in Marketing Research